John C. Zaher :. Founder/President/CEO

Public Relations/Marketing/Social Media

Natalie Cricenti :. Account Executive
Daniel Snyder :. Account Executive
Hank Russell :. Public Relations Director
Princess-Yiema M. John :. Communications Assistant
Raymond Medina :. Communications Assistant
Tristan Hill :. Legal Content Coordinator
Jessica Semins :. Legal Content Coordinator

Branding & Design

Laura Larson :. Creative Director

Web Development

Hannah Perez :. Web Development Director
Linda Newton :. Web Developer
Arooj Chaudhry :. Assistant Web Developer
Steve Gerbino :. Web Development Consultant

Video Production

Terence Dollard :. Video Production Consultant
Robert Zaher :. Video Production Consultant

John C. Zaher, Founder/President/CEO

phone 631.207.1057 ext. 107

John Zaher earned a Bachelor of Arts in Political Science and History from the University at Stony Brook and then worked for Republican National Committee and as a staff member on Rick Lazio's campaign for U.S. Congress. In 1993, John joined Congressman Lazio's staff as a Special Assistant.

In August of 1994, he joined TCI Cable of Brookhaven (later Cablevision of Brookhaven) as its Community Affairs Manager and later as Franchise/Government Relations Manager, earning numerous honors from the New York Cable Television Association for public service programs.

John graduated from Touro Law Center's evening Juris Doctorate program Cum Laude. His graduating paper, Exploring Councilmanic Districts for Long Island's Towns, was published by the Suffolk Law Journal. He was admitted to the New York State Bar in January 1999. John served as Press Secretary in Suffolk County District Attorney's Office beginning in 1999 and for the Nassau County Executive in 2001.

In addition to his law degree, John holds a Masters in Political Science/Public Policy from the University at Stony Brook in December of 2000. He teaches Political Science and History at Suffolk and Nassau Community Colleges.

John formed the Public Relations and Marketing Group on January of 2002.  The firm provides integrated services to attorneys and other professionals, governmental entities, non-profit organizations, retailers, restaurants, destinations, other corporations and political candidates.  The firm launched PR4Lawyers, a division of the company, in 2012. 

Natalie Cricenti, Account Executive

phone 631.207.1057 ext. 106

Natalie graduated from Boston University in 2015 with a Bachelor of Science in Communication-Public Relations.  She is an account executive who works with legal clients from the Long Island and New York City area.  Natalie is responsible for managing client accounts and conducting social media campaigns.  She also coordinates blogging, creates advertisements and develops SEO strategies.

Daniel Snyder, Account Executive

phone 631.207.1057 ext. 112

Daniel is currently a senior at Stony Brook University. He is majoring in Business Management, with a concentration in Marketing, and is minoring in Journalism. Daniel is an Account Executive who works on Restaurant and Tourism accounts. He is also responsible for the coordination and placement of advertising campaigns. This includes television and radio spots, search engine advertising, and social media advertising. Daniel also works on developing and implementing social media campaigns for many of our clients.

Hank Russell, Public Relations Director

phone 631.207.1057 ext. 110

Hank Russell earned his Bachelor of Arts in Mass Communication at St. Bonaventure University. He has more than 15 years experience as a writer, editor and proofreader. His first job was sports editor of The Long-Islander. In 1991, he was named Suffolk County Wrestling Coaches Association Newspaperman of the Year.

He joined Volt Information Sciences as a proofreader in 1993. In July 1994, he earned Volt’s “Catch of the Month” award. He spent the first three years as a proofreader and two years as a trafficker. He also spent another year as a proofreader and copy editor for Wilen Business Media.

Between 2000 and 2006, Hank worked for a series of magazines as an assistant, associate and managing editor. He has also freelanced for numerous scientific and medical imaging magazines, and, in 2008, was a contributing writer and poetry editor for The North Atlantic Review. Before joining PRMG, Hank was a political reporter for Suffolk Life.

Princess-Yiema M. John, Communications Assistant


Princess-Yiema John earned a Bachelor of Arts degree in Strategic Communications from The Ohio State University in 2012. During her time as an undergraduate, Princess was heavily involved with the public relations for her sorority, Alpha Omicron Pi, while interning at a radio station in Columbus, OH. She is currently pursuing her Master of Arts degree from the New York Institute of Technology. Princess is responsible for email marketing and social media.

Raymond Medina, Communications Assistant

phone 631.207.1057 ext. 115

Raymond Medina earned his Bachelor’s Degree from Stony Brook University in 2002 where he studied English Literature and Creative Writing. While most of his professional work history is in Higher Education Marketing and Recruiting, Raymond is currently in the process of completing a Master’s Degree in Mass Communication with a focus in Web Design and Development at the University of Florida.

Raymond is passionate about all things related to Web Development, Mass Communication, PR, Writing, Social Media, Web Marketing & SEO and Branding. He also continues to learn and use products in the Adobe Suite including Dreamweaver, InDesign, Illustrator and Photoshop.

Tristan Hill, Legal Content Coordinator

phone 631.207.1057 ext. 114

Tristan Hill is a third year law student at Hofstra University School of Law with a focus on intellectual property. He graduated from Texas Tech University with a Bachelor’s degree in political statistics and analysis. Tristan is responsible for the PRMG’s legal copywriting and content creation.

Jessica, Legal Content Coordinator

phone 631.207.1057 ext. 114

Jessica is currently a law student at Touro Law Center and is expected to receive her J.D. in 2016. Additionally, she holds a Bachelor’s Degree in English Language and Literature from Smith College. Jessica is responsible for the creation and development of PRMG’s legal content.

Laura Larson, Creative Director

phone 631.207.1057 ext. 103

As a graduate of Farmingdale State College, Laura Larson holds a bachelor’s degree in Visual Communications. Highly skilled in the Adobe Creative Suite, she has been designing professionally since 2005. Ms. Larson produces much of our web design, print advertising and brand identity graphics. She is also experienced with TV graphics and storyboarding. Additionally, Ms. Larson holds her Masters Degree in Early Childhood Education from Dowling College.

Hannah Perez, Web Development Director

phone 631.207.1057 ext. 111

Hannah Perez graduated in 2006 from Stony Brook University with a bachelor's degree in Computer Science. She programs websites in HTML, PHP, Drupal and WordPress. She also manages the maintenance of each site. Hannah makes sure that all the websites created are properly optimized to take advantage of greater placement in search engine rankings using the latest industry standards.

Linda Newton, Web Developer

phone 631.207.1057 ext. 111

Linda Newton graduated from Farmingdale State College with a bachelor’s degree in Computer Programming and Information Systems and also holds an Associate’s degree from Suffolk Community College. She is knowledgeable in web and software development, utilizing skill sets such as data structures, object oriented programming, project management and database.


Arooj Chaudhry, Assistant Web Developer

phone 631.207.1057 ext. 111

Arooj Chaudhry is expected to graduate from St. Joseph’s college in May 2015 with a bachelor’s degree in Math & Computer Science with a minor in Business. She helps keep our websites up-to-date and helps out in website development programming in HTML, PHP, Drupal and WordPress.


Steve Gerbino, Web Development Consultant

Steve Gerbino graduated with a degree in business administration from Nassau Community College and a degree in Computer Programming and Information Systems degree program from Farmingdale State College. He is experienced in web development, linux server administration, networking, database administration, IT, and content management software.

Terence Dollard, Video Production Consultant

Terence Dollard is a ten-year veteran of television production. In that time, he has worked in all phases of production and in many genres. Terence has produced and directed a dramatic feature, numerous commercials, music videos, documentaries and an award show.

Combining real world experience with a strong visual style, Terence offers clients variety, professionalism and quality in their video projects.

In 2000, Terence earned his Master of Fine Art degree in Television Production, and his Masters thesis, “Set List,” an hour-long dramatic feature, won the Graduate Production Award from Brooklyn College.

Since joining the PRMG, Terence has concentrated on documentaries, commercials, and satisfying the needs of the PRMG's clients.

Robert Zaher, Video Production Consultant