2022 Marketing Trends Update
It is hard to believe that 2022 is already half over. Is your current marketing plan driving results that maximize your growth? Are you receiving a continuous flow of leads to meet your growth goals? Let’s dig into three marketing trends that can explode your company's growth in the second half of 2022.
1. Offer Valuable Content
Creating valuable content that discusses your target market's challenges will help establish your business as an industry thought leader. Your content needs to be authentic as people are looking for honest and practical information. Below you will find out how valuable content produces measurable results for your business.  
  • Attracts prospects
  • Builds confidence in firm’s ideal clientele
  • Increases ranking in search engines  
  • Drives traffic to your website
  • Creates new website content for more effective SEO
2. Incorporate Video
Video has become an invaluable tool for businesses. Not only does it create more valuable content (see trend #1!), but most people would rather watch a video than read. Video also allows you to get your point across effectively while introducing the viewer to your company. Check out these effective video options for your practice.
  • Explainer Videos
  • Answer FAQs
  • Customer Testimonials
  • Commercials
  • Community Outreach
  • Company Updates
3. Showcase Firm Value
Customers reviews and recommendations are extremely powerful. Not only can reviews influence a prospect’s decision to use your product/service, but they can help build trust and confidence in your product/service. Did you know reviews also help with SEO? So, how do you get reviews? Try these different approaches to see what works for your firm!
  • Just ask!
  • Target Happy Clients
  • Incorporate into your email marketing
  • Incorporate “Review Request” when you close a matter
  • Create different spaces to leave reviews (Google, Facebook, etc.)
If your marketing efforts aren't getting your business to where you want it to be, reach out to us today!
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