Long Island PR, Marketing and Advertising Blog

Social Media Is Shifting News SourcesWhere do you get your news? If this question were asked forty or even twenty years ago, the most common responses would have included radio, television and good old-fashioned newspapers. But the Pew Research Center and the John S. and James L. Knight Foundation recently released a study on news and social media, and the findings reveal a significant demographic shift over the past few years.

Shifting News Sources

The big statistic revealed from this study is that 44% of American adults get news via Facebook. Yes, 44% of all adult Americans stay informed via the world’s most popular social networking platform. This number represents two thirds of all adult Facebook users, up from 47% of Facebook users in 2013.

Some other figures from this study are worth mentioning as well. The total percentage of American adults who get their news from any social media network (including Reddit, Twitter, YouTube, LinkedIn, Instagram, Tumblr, and more) is 62 percent, and almost two thirds of those usually get it from just one social media network. For journalists and marketers alike, this represents a paradigm shift. While news consumers of a previous generation might have read the day’s headlines in the morning paper, heard additional news on the radio during their commute to work and returned home to catch the six-o’clock news on TV, today’s consumers are increasingly likely to get their updates from just one source—most often Facebook. Today, information and advertising are still delivered via a screen, but more and more the screen is located on consumers’ desks or in their hands rather than in their living rooms.

Shifting Attitudes

Another important statistic: Among Instagram, Facebook, and YouTube users who get their news online, about 60% report that they merely see headlines while they’re doing other things online; only 40% specifically search the web for it. The internet has made it easier than ever before for information and advertising to reach consumers wherever they are, even if they don’t intentionally seek it out.

It is impossible to predict whether social platforms will ever completely crowd out the “traditional” media of newspapers, radio, and TV. But in regard to marketing and public relations, organizations can gain valuable information about consumers’ shifting news sources from last month’s report. A thoughtful, relationship-driven approach to advertising is essential to navigating the complex avenues of social media successfully.

If you have questions about how best to promote your organization across social media, The Public Relations and Marketing Group, LLC (PRMG) is happy to help. Don’t hesitate to contact us at (631) 207-1057 or at johnzaher@theprmg.com.


From August 5-21, Rio de Janeiro will host the 2016 Summer Olympics, a competition of 10,500 athletes in 42 sports from 206 countries. With 7.5 million ticketholders and even more tuning in to live TV, this colossal event could be your opportunity for business exposure. The 2012 London Olympics were the most watched event ever in U.S. TV history; according to NBC, “this year’s competition is projected to be the most-watched event in television history and associating your brand with the Olympics on a local level will deliver unmatched consumer engagement.”

NBC’s 2016 Olympics ad packages will allow you to connect your brand to your local market across multiple NBC cable and online networks, but navigating all of the options can become cumbersome and sometimes confusing. The Public Relations and Marketing Group is well-versed in the coordination and placement of all advertising spotlights. For assistance with coordinating your 2016 Olympics advertising packages, call the PRMG today at 631-207-1057 or email us at: info@theprmg.com.

Olympics Network Schedule


Mobile-First Marketing

Last month’s Google Performance Summit in San Francisco, CA, revealed a number of changes to Google’s AdWords and Analytics tools. Some of the highlights of Google’s summit included the development of “Promoted Pins” in Google Maps, changes in ad bidding and a new appearance for ads in search results. All of these developments reveal that Google is moving forward into the mobile-first era while continuing to handle trillions of searches every year.

Google announced that its Maps service will soon include a new generation of localized ads, as well as “promoted pins” featuring local businesses. They note, “Nearly one-third of all mobile searches are related to location,” revealing that “people’s online and offline worlds are colliding.” Since locally-based mobile searches are growing, this is a tremendous opportunity for organizations to integrate their advertisements into the stream of their followers’ lives and to show them that they are located nearby.

Changes to AdWords bidding will now allow customization based on the platform of choice – desktop, tablet, or mobile. Again this change is driven by Google’s commitment to pursue a “mobile-first” approach to advertising. The increased customization capabilities for AdWords bidding will allow businesses to optimize their marketing for whichever platform drives the greatest response and, ultimately, to reach customers more effectively.

Finally, the “mobile-first” approach to advertising has led Google to reformat the way search results appear to favor mobile platforms. This follows Google’s decision earlier this spring to remove right-hand ads from desktop search results. Expanded-text ads and new responsiveness features in mobile displays further contribute to the versatility and appeal of Google’s world-leading ads program.

Google has published some very helpful information about how mobile searches connect customers to physical businesses. Of course, Google’s search and advertising capabilities have revolutionized the face of marketing in the digital age, and their shift toward a “mobile-first” approach means they are continuing to have influence in this area. The call for professionals in this ever-changing media environment is clear: as Google notes, “accounting for mobile and designing for mobile-first are two very different things.” Mobile advertising and search capabilities offer a promising way to bridge the gap between cyberspace and physical space, as the content users see online pushes them to visit physical locations.

The Public Relations and Marketing Group, LLC (PRMG) is a full-service public relations, marketing and digital advertising agency. A Certified Google Partner, PRMG is dedicated to helping organizations and professionals drive client outreach through strategies like mobile-first marketing. If you are interested in any of the services we offer, please contact us at info@thePRMG.com or 631-207-1057 for a free consultation.


A sample of Instagram's new look

(image from Instagram’s blog)

In our evolving digital age, organizations must recognize the importance of online presence in marketing and reputation management. Even a seemingly simple branding change can have a significant impact on the public’s opinion of a product. Take a trending topic from two weeks ago, for instance: Instagram, one of the world’s most popular social media/photo-sharing platforms, generated a firestorm of criticism for its recently-redesigned logo. The new image inspired snide memes, critical tweets and New York Times coverage headlined “The Great Instagram Logo Freakout of 2016.” While such a strong reaction to something as simple as a logo change may seem incredible, the story goes to show that social media users care deeply about the platforms they use. In this case, a simple marketing choice had a major effect on popular opinions of Instagram.

More importantly, however, this month’s Instagram drama is a reminder of just how big a part social media platforms play in today’s digitally-connected environment. Since its launch in October 2010, Instagram has grown from a simple photo-sharing service with one million users into a global platform on which more than 80 million photos and videos are shared every day. Today it’s one of the most popular websites in the world.

Like many other popular networking platforms, Instagram has expanded from a purely personal network to an important presence for businesses and organizations. According to one report, almost 40% of marketers used Instagram to promote their products in 2015. But it isn’t just the number of Instagram users that stands out, it’s also the level of interactivity the platform allows between businesses and their target audiences. Social media sites like Instagram allow customers to invite their favorite corporations and causes into the stream of their everyday lives. Organizations need to capitalize on the opportunities provided by these platforms to interact with their target audiences frequently and consistently.

The Public Relations and Marketing Group, LLC (PRMG) can help your organization successfully navigate today’s complex media environment. As a full-service public relations, marketing and digital advertising agency, we have extensive experience in increasing individuals’ and corporations’ visibility across all major social media platforms. If you have any questions about our social media or other marketing services, please contact us at (631) 207-1057 or at johnzaher@theprmg.com.


seo-web-optimization-sm

These days, it’s not enough to have a beautiful, user-friendly website. It’s also important to consider the site’s existence on, and interaction with, search engines. Search engine optimization is one of the best ways to initiate and funnel traffic to your website, and a well-performing website utilizes the right combination of on-page, on-site and off-site optimization strategies.

 

On-Page Optimization

On-page optimization ensures the optimal mix and frequency of well-researched keyword phrases. This typically consists of measuring relevancy across items such as: page title tags, meta descriptions, header (h1, h2) tags, image alt tags, link title attributes and paragraph text on a single web page. On-page optimization also focuses on including keyword phrases in the right locations of a web page. Search engines will prioritize the importance of a keyword phrase that’s physically higher up on the page and tagged correctly, and give that particular phrase more weight when categorizing and ranking your website in organic search results.

On-Site Optimization

On-site optimization focuses on the importance of relevancy across many pages of a website, or the entire site. An example of this would be a website for an accountant where all topics, including practice areas, blog pages, articles etc., focus on accounting-related issues, like taxation, filing, bookkeeping, or anything relevant to the business. Typical on-site optimization strategies include a rich link structure that connects keywords or phrases to other related pages that may more clearly define the specified keyword phrase. Ensuring that the anchor text used in a hyperlink is rich with keywords that clearly define what the subject of the destination page is about gives a search engine a better idea as to what the overall site’s theme and category are. A good example of this would be avoiding a phrase like “click here” as a means to link to another page.

Other on-site strategies would include having a current XML sitemap to help search engines crawl and identify the location of all of your website pages without missing any, using schema markup to better translate information about your organization to search engines (location, hours, type of business), identifying and removing duplicate content to avoid penalties, and using DRY (don’t repeat yourself), lean, compressed (minified) code so that your site loads quickly, giving visitors an optimal experience.

Off-Site Optimization

Off-site optimization techniques primarily focus on aspects that can increase the visibility of a website in organic search results by way of factors that are external to the website itself. This would include social media strategies set to drive traffic and inbound links, obtaining backlinks by use of credible online directories, and ensuring that URLs, address listings, and phone numbers are precise and accurate across all locations on the web. Also, writing compelling, original, quality content — like press releases or blogs that authoritative sites like news sites and thought-leading blogs may want to link to — can help increase your organic search rankings.

A healthy combination of on-page, on-site and off-site optimization is the best approach to increasing visibility for your website. The Public Relations and Marketing Group is both knowledgeable and experienced in creating successful optimization and marketing strategies for websites. Call now for a consultation: 631-207-1057 or email us at: info@theprmg.com.


Order ads to be aired during this season’s Mets and Yankees games

mets-yanks

*Act now for $360 per spot (island-wide) throughout the month of April! 

The great American pastime is once again gaining momentum as the 2016 season begins. Advertising during televised baseball games is a great way to give your business exposure to thousands of viewers. Sporting events provide an excellent opportunity to ensure that your target audience is exposed to your commercial, since few people record a sporting event to watch it later and will stay tuned during commercials, so as not to miss the action.

Cablevision is offering Game Season Packages that will feature your company for 100 in-game spots per team. You’ll captivate the attention of both Mets and Yankees fans across Long Island and the greater New York City area. Broadcast areas include North Nassau, South Nassau, Babylon, Huntington, Hauppauge, Brookhaven, Riverhead, and Brooklyn. This exciting 200-game season package includes 300 sponsorship commercials for the Mets or the Yankees. Individual games are also available in each zone.

If you are interested in placing an advertisement or for details regarding rates and pricing, please contact The Public Relations and Marketing Group at 1-855-PRMG-123 or email info@theprmg.com.

*Must book spots by April 24th.

 


reactions
As we noted back in January, the Facebook development team was experimenting with new variations on its “like” button, following the latter feature’s more than six-year success and exponential popularity. Now the social media giant has unveiled “Reactions,” a series of emoji to expand the options for responding to posts and statuses on the site. CEO Mark Zuckerberg developed the choices to reduce the awkwardness of “liking” a sad or uncomfortable status or post. “Reactions,” which allows all users, commercial and individual alike, to express themselves with additional emoji “Love,” “Haha,” “Wow,” “Sad,” and “Angry,” was introduced as a means to convey empathy for friends and family, but will also be used to show irritation or discontent with brands and businesses with an online presence.

Social media has a huge impact on business success, evolving into a new – and virtually permanent – word of mouth. In the age of online reviews, where any imperfect interaction can result in very loud discontent, businesses need to be very aware of what their consumers are thinking and feeling – particularly with regard to their product. Reactions enables consumers to show their emotions, including whether something upsets them. Though potentially dangerous for business, this feedback option will allow companies to respond to consumer complaints in real time, ultimately upping their public status and their sales.

The problem with catch-all negative options “Sad” or “Angry” is that it will be difficult for companies to parse why their consumers are unhappy. Luckily, Facebook’s comments option is increasingly popular and can be utilized to voice complaints or concerns. With the combination of a Sad, Angry, or Wow emoji and an explanatory comment, businesses know what is working and what to re-evaluate.

This direct consumer-to-brand communication is key to consumer happiness, as long as businesses are responsive and follow through on the feedback they receive. Seventy-two percent of people who complain on social media platforms expect a response within one hour, according to a study by Lithium Technologies. If companies aren’t regularly monitoring their social media, this could be colossally damaging to their public reputation. But it works both ways; according to a study from the London School of Economics and the Listening Company, a seven-point increase in word-of-mouth advocacy can increase revenue by one percent.

When a business understands its customers’ wants and needs, it prospers. Studies show emotion is the number one factor in customer loyalty, which explains why sentimental commercials generally do better than commercials that don’t elicit emotion. Businesses that understand and reflect empathy are more competitive and more successful. If you are able to respond quickly and adapt accordingly, having negative emotive options on a social media giant like Facebook will have a more positive than harmful effect on your business.

The Public Relations and Marketing Group, LLC (PRMG) is a full-service public relations, marketing and digital advertising agency. The company is dedicated to helping businesses, professionals, non-profit organizations, government entities, attorneys and law firms leverage their time, talents and resources by using effective public relations and marketing techniques. For more marketing advice, please contact us at (631) 207-1057 or at johnzaher@theprmg.com.

 

 


 

Baby boomers and millennials have very different spending habits, thanks to the technology surge and influx of shopping options that have appeared over the past decade. Many companies struggle to keep up with the rapidly changing market, so The Public Relations and Marketing Group is sharing some statistics that may help.

Information and measurement company Nielsen recently released data concerning millennial spending that pointed to mobile apps, social media, and digital channels as prime opportunities for marketing and advertising.

According to the data, while baby boomers value brick-and-mortar stores for things like groceries, clothes and toiletries, millennials are three times more likely to purchase these goods online. Fifty-one percent of consumer packaged goods (CPG) online transactions in the U.S. are made by millennials. The group aged 18-34 is nearly four times more likely to use Facebook and Instagram to find new products and 50 percent said they discover new products from sources outside the store. Millennials have made Cyber Monday almost as popular and financially successful as Black Friday. Further, evidence points to the fact that mobile discovery leads to mobile purchasing, so companies that offer online payment options are much more likely to find success.

But it isn’t just an online market. In fact, 57 percent of millennials surveyed said that they enjoy wandering through the store to find new products, and they are 1.6 times more likely to try new products. This means that novelty and personal expression are integral parts of successful product campaigns.

If you’re noticing a lack of young consumers, try to permeate the digital world and create a sense of novelty for your product. Involving your company in social media, creating online coupons and methods of payment, and re-branding to keep your product modern are all ways to increase revenue. With their purchasing power growing exponentially, you can’t afford to ignore millennials’ needs.

The Public Relations and Marketing Group offers digital advertising, social media management, web development and optimization, as well as traditional advertising services, to help you reach millennials and other consumers. To learn more, please contact us at 631-207-1057.


Facebook CEO Mark Zuckerberg announced last fall that the social media site would feature a new “dislike” option following the more than six-year success of its “like” button. “Reactions”, a limited new feature which allows users to express themselves with additional emoticons “Love,” “Haha,” “Yay,” “Wow,” “Sad,” and “Angry,” was introduced as a means to convey empathy for friends and family, but will also be used to show irritation or discontent with brands and business with an online presence.

Social media has a huge impact on business success, evolving into a new – and permanent – word of mouth. In the age of online reviews, where any imperfect interaction can result in very loud discontent, businesses need to be very aware of what their consumers are thinking and feeling – particularly with regard to their product. Reactions, which is still in development with test-users based in Spain and Ireland, will provide consumers a “dislike” option when implemented. Though potentially dangerous for business, this feedback option will help companies respond to consumer complaints in real-time, ultimately upping their public status and their sales.

The problem with catch-all negative options “Sad” or “Angry” is that it will be difficult for companies to parse why their consumers are unhappy. Luckily Facebook’s comments option is increasingly popular and can be utilized to voice complaints or concerns. With the combination of a dislike and an explanatory comment, businesses know what is working and what to re-evaluate.

This direct consumer-to-brand communication is key to consumer happiness as long as businesses are responsive and follow through on the feedback they receive. Seventy-two percent of people who complain on social media platforms expect a response within one hour, according to a study by Lithium Technologies. If companies aren’t regularly monitoring their social media, this could be colossally damaging to their public reputation. But it works both ways; according to a study from the London School of Economics and the Listening Company, a seven-point increase in word of mouth advocacy can increase revenue by one percent.

When a business understands its customers’ wants and needs, it prospers. Studies show emotion is the number one factor in customer loyalty, which explains why sentimental commercials generally do better than commercials that don’t elicit emotion. Businesses that understand and reflect empathy are more competitive and more successful. If you are able to respond quickly and adapt accordingly, having a dislike button on a social media giant like Facebook will have a more positive than harmful effect on your business.

The Public Relations and Marketing Group, LLC (PRMG) is a full-service public relations and marketing agency. PRMG offers social media content creation and ad management, paper advertising, blog article content creation and website search optimization, in addition to digital marketing.

PRMG is dedicated to helping businesses, professionals, non-profit organizations, government entities, attorneys and law firms leverage their time, talents and resources by using effective public relations and marketing techniques. For more marketing advice, please contact us at (631)-207-1057 or at johnzaher@theprmg.com.

 


For the first time in history, the final will air on TBS

march-madness-2016

There’s no better time to advertise than during March Madness 2016. For the first time in tournament history, the game will air on basic cable, meaning your ads will be exposed to a wider audience than ever before!

NCAA Basketball in March is like no other sporting event. Hopeful teams compete in a dynamic month-long competition to see who is the best of the best in the NCAA. Advertising during March Madness is a great opportunity to give your business exposure to a wide audience as viewers tune in to watch some of the greatest teams in the country go head-to-head. Catch the intense action from the Conference Championships all the way to the National Championship Game.

Cablevision is offering 30-second spots that will feature your company during primetime and daytime showings. Act now to claim your in-game spot; there are only 46 total spots and they’re going quick!

The First Round NCAA Tournament Games will be shown during Primetime on March 15 and 16 on TRUtv, with the Second Round Prime and Day available on March 17 and 18 on TBS, TNT, and TRUtv, and the Third Round Prime and Day available on March 19 and 20 on TBS, TNT, and TRUtv. The Regional Semifinal (Sweet Sixteen) Games’ advertising spots will be during Primetime on Thursday and Friday, March 24 and 25, on TBS. There are two spots available during the Elite Eight Games, Primetime Saturday and Sunday, March 26 and 27 on TBS, and two available during the National Semifinal (Final Four) Games, Primetime Saturday, April 2 on TBS. Act now to advertise during the 16th National Championship Game on Monday, April 4 on TBS.

One hundred and eighty Client Commercial spots are available on ESPN News, ESPNU, NBCSN, and FS1, March 14 through 16 (Monday through Sunday) from 6 a.m. – 12 a.m. (midnight).

This package is available in North Nassau County for $4,999, South Nassau County for $9,199, Huntington for $2,769, Babylon for $3,159, Hauppauge for $7,939, Brookhaven for $4,069, Riverhead for $3,679 and Brooklyn for $8,219. If you select more than one zone at once, you are eligible for a discount.  Take a 2% discount with two zones, a 4% discount with three zones, a 6% discount with four zones, a 7% discount with five zones or an 8% discount with six, seven or eight zones.  

If you are interested in placing an advertisement or for details regarding rates and pricing, please contact The Public Relations and Marketing Group at 1-855-PRMG-123 or email info@theprmg.com.