News 12 “Change of Seasons” Package

Who would have thought that in the midst of all this rain, sleet and snow that opportunity would arise? When the weather gets bad, Long Islanders turn to their couches and News 12 for information on storm reports, travel conditions and school closings. Let your business be seen on News 12 Long Island, The Weather Channel and News 12 Traffic and Weather during this slow and snowy economic season when no one wants to leave their homes. For spots costing less than $40, this opportunity is worth getting up off your couch and calling us for more details!

FiOS March Madness

Its back! The sickness we all don’t mind having, March Madness!

Verizon FiOS is offering a great opportunity for your business to be seen in one the season’s most popular events. Your commercial can be seen in the 1st, 2nd and Sweet Sixteen Round Games on TNT, TBS and TruTV. FiOS is also offering commercials to be aired during the Conference Tournaments such as the ACC, the Big East, the Big Ten and the Big 12 Conference on stations such as SNY, ESPN, ESPN2 and a spot in the NCAA selection show. Take advantage of this opportunity and be seen. Contact us for zone coverage and rates.

March Madness on Cablevision

Calling all College Basketball lovers! The time has finally come for this year’s NCAA Basketball Tournament: March Madness! Where 68 teams qualify to participate in single elimination games all over the country throughout the month of March (duh!), for the sought after National Championship that happens April 4th, 2011.

ESPN has exclusive coverage of the ACC Championship and Selection Sunday. Games from rounds one through four will appear on TNT, TruTV and TBS. Cablevision is offering advertising packages in the following zones: North Nassau, South Nassau, Huntington, Babylon, Hauppauge, Brookhaven and Riverhead. This is a fantastic opportunity to get your self seen; don’t miss out! For details and prices please contact us!

The Independent Bride 2011

The February 9th edition of the Hampton Independent will feature “all things nuptial” for Valentine’s Day. This is a great opportunity for all East End businesses specializing in any aspect of weddings, wedding planning, wedding venues, catering, music, transportation, travel, etc.  to showcase their services in an up scale publication, just in time for the wedding planning season.

For rates and more information, contact PRMG. Reservations must be made by February 2, 2011.

Targeting Prospective Customers with LinkedIn Ads

Like many other search engines and social networks, LinkedIn readily lends itself to AdWords-style pay-per-click advertising campaigns. Businesses can create simple ads to be shown to LinkedIn users who fall within their specific targeted demographic. These campaigns are relatively easy to manage and truly compatible with any budget because the advertiser is only paying for the ads which are clicked upon by an interested user.

To get started, sign into your LinkedIn account and go to www.linkedin.com/advertising. From there, you can create your ad and select your targeted market. Follow the prompts to name your campaign and enter the webpage you would like your clickers to be taken to. This can be either a LinkedIn account profile or an outside webpage. Design the ad copy by writing a headline and description. You can also add a small image.

You can target your market using various parameters. As you narrow down your demographic, the estimated number of members in your audience will change. Depending on your product, you will likely select an audience based on age and geography; it may also be appropriate to choose only one gender. Because LinkedIn is considered a professional network – more than just a social network – this program allows you to target employees of a certain company or individuals with a specific job title.

When it comes time to place a bid, an appropriate bid range will be suggested to you. Depending on the audience you have targeted, the range may be higher or lower than the $3.50 average. The minimum bid is $2.00 per click, but be aware: if you set your bid too low, your ads will never display because the space will be won by an advertiser with a higher bid. You can also pay per 1,000 impressions, which we do not recommend. Indicate your budget for the lifespan of the ad and enter your billing information. Your card will be charged and your ads will run until you exhaust your account, or until the predetermined end date. At any time, you can go in and make changes to your campaign.

Social media ad placement and campaign management are services PRMG provides. Setting up the right LinkedIn ads campaign and monitoring your results can be tricky and time-consuming. Feel free to contact us if you’d like to explore this option.

If you are interested in this or other advertising opportunities for your business or would like more information, contact us at (631) 207-1057 or email johnzaher@theprmg.com.