Let’s Go Out to the Movies!

National CineMedia is offering an introductory package that entitles advertisers’ ads to run once on every screen, every day and before every movie. Besides onscreen, your ad can also run in the lobby or online on 43 different movie and entertainment web sites in selected zip cods. Package prices start at $250 for a 15 second ad. Take advantage of the introductory promotion – yearly rates for a 14 week program at 50% off. Your ad can start as early as mid-June. Possible theaters include Ronkonkoma Stadium 9, Stony Brook 17 with IMAX, Shore 8 in Huntington, Deer Park IMAX 16, East Hampton 6, Southampton 4, Hampton Bays 5 and Farmingdale 10. Take a look at current Long Island client ads here: http://watch.ncm.com/redit/inplist_full.asp?TE71A9FNWKZPVSW2RK55.

If you are interested in this advertising opportunity for your business or would like more information, contact us at (631) 207-1057.

LI @ Home – Newsday Special Section

Newsday is publishing a brand new special section called LI @ Home, which will come out on Saturday, June 6th. It will contain primarily advertorials, as well as some content on home improvement issues, including how to make a “greener” home. The 4 color, bright white section will be delivered to homes in Nassau and Suffolk counties. A half page ad with a half page of editorial will cost $4,000. We are recommending this opportunity to advertisers looking to reach homeowners with an interest in home improvement. Reservations are due this week, so please contact us right away if your company is interested in placing an ad.

Parents for Megan’s Law Texas Hold-Em Fundraiser

On Thursday, May 26, Parents for Megan’s Law will be holding a Charity Texas Hold’em Poker Tournament at the Coram, Long Island, New York Firehouse.  The event includes great prizes for the last 10 at the final table (see below).  It’s going to be a fun night and the registration donation includes a buffet and unlimited beer and soda!   


The event benefits the organization’s programs that provide valuable services to child and adult victims of sexual assault and all other victims of violent crime through our crime victims center.


  You can register or make a donation by phone by calling (631) 689-2672.  


Final Table Prizes


  • One seat to a World Series of Poker Event in Las Vegas-(June 21, 2011/event # 36)-Rio Properties Hotel and Casino-includes $2,500 buy in plus $250.00 Delta Flight voucher
  • Large Flat Screen HDTV
  • NY Mets Citi Field-VIP experience-4 tickets to any game (excluding a Yankee Game) opportunity to visit the field before the game and dinner in a Citi Field restaurant for 4 people
  • Baiting Hollow Country Club-4 some-includes greens, cart and lunch for 4
  • XBOX-360 Game System  Pack-includes –Black Ops/Halo
  • Gamblers Special Basket/Top Shelf Liquor included
  • Kenmore Gas Grill
  • Ladies Night Shopping Basket
  • Men’s Shopping Experience

Summertime Where to Go Supplements from Leading Religious Publications


More than 300,000 children in grades K-12 attend Catholic and Jewish religious schools in the New York metro area. These include more than two hundred independent Yeshiva Day Schools as well as parochial schools sponsored by  the New York Archdiocese and the Brooklyn/Queens Diocese.


The Jewish Press, New York’s largest Jewish newspaper, the Catholic New York and The Tablet, the official Catholic diocesan newspapers, are collaborating to deliver your summertime fun and travel ideas to the families of these many thousands of children who regularly read our respective publications. More than a quarter-million copies are sold each week. Summertime “Where-to-Go” supplements will be published during the last week of June.


The publishers are offering a combined-rate discount to advertisers who buy ads in all three publications.  


One thing is certain – families of religious school students who invest so much for their children’s education are known to make the additional investments in superb educational and cultural experiences at museums, historical & cultural sites, entertainment attractions and vacation experiences.


Contact John Zaher at The Public Relations and Marketing Group at 631-207-1057 to learn more about this special advertising opportunity for your destination.   

My Country 96.1 Freedom Fest 2011

My Country, 96.1 will be hosting Freedom Fest 2011 on Sunday, July 3rd at Bethpage Park, home of the Long Island Ducks. The event includes a live concert followed by Grucci Fireworks. Various levels of sponsorship opportunities exist ranging from $1600 to $10,000.

The Presenting ($10,000 sponsor) will receive:

  • On-air exposure with Premiere inclusion in a minimum of 250 pre-recorded mentions.
  • On-air exposure with Premiere inclusion in a minimum of 125 LIVE mentions.
  • Premium logo inclusion in all Print Advertising (must meet deadlines to be included).
  • VIP seating (4Tickets).
  • General Admission tickets can be used for staff, client’s or as giveaways (10 Tix).
  • My Country Van Hit: 2 – 1 hour van hits at your location giving away tickets to the event.
  • Premiere banner placement at designated sites (client must provide banners).
  • Logo or your own TV commercial displayed at least 4x on Jumbotron during the event.
  • Premiere Table space to sample & distribute literature at event (Space Only).
  • On-stage mention as Presenting sponsor.
  • Web-Site – Hot Link from our web page to your website.

If you are interested in becoming a sponsor of this event, contact me at johnzaher@theprmg.com or call (631) 207-1057.

Radio “Cyber Remotes” Pose Creative Advertising Option

After a meeting with the Long Island Radio Group today, I had to stop by and inform our readers of an interesting program about which I just learned. You may be familiar with the concept of a “station remote,” whereby a station’s radio personalities and vehicle will come to a business’s location and broadcast “live” from the remote location. We really only recommend such an event for a large client looking to advertise a major, specific promotion. However, there is now a competitive alternative, through online, interactive “cyber remotes.”

Rather than insisting that listeners “COME ON DOWN” to receive an exclusive offer, these online “events” allow listeners to log on to the station’s webstite during a designated time period to “sign the guestbook.” Then, the “guest” can go to the location anytime over the course of the following month to receive the promotion.  For example, if a car dealership’s promotion is a year of free car washes with any test drive, the listener has all month to go in and test drive a car to receive the free washes, after they sign on to the cyber remote. The guestbook, full of contact information for qualified leads, is provided to the advertiser after the cyber remote for follow-up purposes.

The exclusive offer available through the online event is promoted by an on-air schedule of radio advertising to create awareness and enthusiasm about the advertiser’s deal. The advertiser receives exposure through the paid on-air ads, as well as a feature on the station’s homepage, inclusion in the station’s e-newsletter, and additional mentions during the station’s calendar items.

If this sounds like something your business might be interested in, give us a call and we can help you work out a creative solution.

East End Radio Reaches Vacationers and Residents

One tenet of advertising is “be where the people are.” Summer’s coming and we’re all heading to the East End. If your potential customers are out east, Long Island Radio Broadcasting can help you reach them there. With three distinct stations, LIRB is touching vacationers and residents alike. “The Beach” offers hot top 40 pop music. WBAZ’s “Lite on the Bays” speaks for itself with its adult contemporary and lite rock. WEHM totes itself as “progressive radio for Long Island,” playing alternative music in many genres. If you are looking for another way to expand your brand and follow your customers, let us know and we can get you more information.