Spotlight on Advertising — WLNY TV 10/55

WLNY TV 10/55

WLNY TV 10/55 is a television station that is part of the WCBS broadcasting group in New York. The station reaches roughly 1.8 million households and 2.5 million viewers each month! Recently, WLNY launched two new news programs — “Live From the Couch,” which airs Monday to Friday between 7 a.m. and 9 a.m. and “Primetime News,” which airs Monday to Friday between 9 p.m. and 10 p.m. “Primetime News” is the only live local newscast airing at 9:00 p.m. in the tri-state area. This creates a unique opportunity to reach upscale viewers who may be watching the news at an earlier time.

WLNY TV 10/55

(Photo by Mark Mason, CBSNewYork.com)

If you are interested in placing an advertisement or for details regarding rates and pricing, please contact The Public Relations and Marketing Group at (631) 207-1057 or email johnzaher@theprmg.com.

Advertising With NY Metro Parents Magazine

The “Back to School” season is quickly approaching and NYMetro Parents Magazine is offering special deals for their August, September, and October issues. NYMetro Parents Magazine has several publications in the NY metro area including Nassau and Suffolk County. Together, these two editions reach 100,000 parents across Long Island!

Right now, NY Metro Parents magazine is offering a 1/4 pg ad in both Suffolk and Nassau Parent for $851 per month for August, September and October. If all 3 months are purchased together, the September ad will be bumped up to a 1/2 pg at no additional charge. This price also includes online listing presence. The deadline to reserve space in the August issue is July 23rd.

If you are interested in placing an advertisement or for details regarding rates and pricing, please contact The Public Relations and Marketing Group at (631) 207-1057 or emailjohnzaher@theprmg.com.

5 Free Tools to Support Your Social Media Marketing Strategy

Social Media


With the amount of social media programs available on the Web, businesses must be able to efficiently leverage time spent on social media marketing. This article will provide readers with a brief introduction to the social media services Eventbrite, Tweriod, WiseStamp, Disqus and Mr. Unfollowr. These five tools are quick to use, helpful and conveniently free of charge.

1. Eventbrite — Eventbrite’s mission is to make events as easy to create, find and attend as possible. With this online service, businesses can create and promote events online. This tool allows users to customize event pages, integrate with email marketing services, connect with Facebook and offers the ability to scan QR-coded tickets for attendees with smartphones at the door. If your event is free, this service is free to use. For paid events, there is a small fee to sell tickets online.

2. Tweriod — This tool analyzes both your company’s tweets and your followers’ tweets to provide you with the best times and days to send tweets. By tweeting during time periods where you’ll receive the most exposure, you will make the most out of your efforts. Businesses should run a free monthly Tweriod analysis and use the provided data to schedule posts in programs such as HootSuite or TweetDeck. For more information on scheduling social media posts at the right times, please read our article, “Timing is Everything: When to Blog, Tweet and More.”

3. WiseStampWiseStamp allows users to create unique, branded email signatures through customized apps. For example, you can link your email signature to any social network, share your latest WordPress blog articles, include QR codes and much more. The free version of WiseStamp allows users to create one personal and one corporate email signature.

4. Disqus — For those who receive an excessive amount of spam in the comment section of their blog, Disqus can be very helpful. This free tool can get rid of spammers by upgrading your comment system so that users must create an account before they can comment. This program is compatible with WordPress, Tumblr, Blogger, Drupal, HTML and JavaScript. Also, Disqus has been approved by the Google Search Quality team to be organically crawled unlike any other comment platform.

5. Mr. Unfollowr — If you need to clean up your “following” list on Twitter, this free program will help you keep track of people who have stopped following your account. To join, just follow @unfollowr on Twitter and you will receive digests to your email or direct messages with a list of unfollowers. This is a great tool to remove inactive or unfruitful accounts and ensure that you aren’t losing any important business contacts or personal connections.

For more information, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com. You can also visit our blog for more valuable articles, advertising spotlights and more.

Advertising with Cygnus Law Enforcement Publications

Cygnus Law Enforcement Group operates several publications, including Law Enforcement Product News and Law Enforcement Technology, which target the law enforcement and police sector. Law Enforcement Product News reaches 30,000 readers including line officers and management and focuses on new products in the marketplace. Law Enforcement Technology also reaches roughly 30,000 readers in middle-to upper-management positions and contains editorials and new product showcases.

They are currently preparing for their September issue which is one of their biggest issues and will be distributed at major trade shows this fall. We recommend advertising with Cygnus Law Enforcement Group to any business operating within the law enforcement sector, or manufacturing products with applications for law enforcement. All ads are in color and special discounted rates are available. A 1/4 pg ad will cost $1,907, a 1/3 pg ad will cost $2,495, and a 1/2 pg will cost $3,063. The deadline to reserve space is August 2nd.

If you are interested in placing an advertisement or for details regarding rates and pricing, please contact The Public Relations and Marketing Group at (631) 207-1057 or email johnzaher@theprmg.com.