What Are Takeover Emails?

Over the past decade, email blasts have become a very popular tool for small businesses to directly target consumers. Takeover topics are up to you, but our clients generally prefer to send e-newsletters/company announcements or advertisements with calls-to-action.

Takeover emails are email blasts on steroids.  They are sent out by a website, newspaper, magazine, or other organization to their own subscriber list. This means that you can leverage the subscriber lists of much larger corporate entities to send an email featuring only your ad/news.  It’s a quick way to reach a larger audience. They can be a great way to announce a new location, a grand opening, or to promote an upcoming event or sale.

Many different publications offer takeover email blasts as a low-risk advertising option for local businesses. Newsday, Dan’s Papers, the Long Island Herald, the Long Island Press, and even specialty publications such as NY MetroParent magazine all offer takeover or proprietary email blasts. Deciding which publication to use for a takeover email blast is highly dependent on your business and the audience you are looking to reach with your ad. Businesses located on the East End of Long Island that are looking to reach residents of the East End should consider Dan’s Papers, while businesses interested in reaching a large audience in Nassau and/or Suffolk County should consider Newsday.

Dan’s Papers offers takeover emails for approximately $1000/email blast to their list of over 16,000 subscribers.  With an average open rate of 20%, you’re likely to reach thousands of new potential clients!

For a limited time only, The Public Relations and Marketing Group (PRMG) has been offered discounted rates on takeover emails.  If you are interested in takeover email blasts or have any questions about your digital advertising strategy, contact 1-855-PRMG-123 or info@theprmg.com.

 

 

Spotlight on Advertising: 2013 MLB Postseason

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Fall is officially here and with fall comes Major League Baseball playoffs! The 2013 playoffs will feature eight teams and four rounds of play leading up to the World Series. The playoffs will start on Tuesday, October 1 with the National League and American League wild card games, and run through Saturday, October 19 for the final game of the National League Championship Series.

Cablevision has put together a special advertising package for the playoff series. All games will air on TBS and the American League wild card game could feature the New York Yankees! In the case that the Yankees do not make the playoffs, advertising during these games can still give your business exposure. Past ratings have shown that New York baseball fans will continue to watch many of the postseason games despite the fact that no New York teams are involved. The wild card games are single-elimination games, while the division games are a best-of-five series and the National League Championship is a best-of-seven series. In the case of a shortened series, you will only be billed for the games played.

Prices for the MLB postseason packages start around $8,050 per zone and include a total of 79 spots. Cablevision is also offering an added value opportunity: with the purchase of this playoff package, you will receive fifty 9 a.m. – midnight bonus spots. These bonus spots will air on MLB Network, YES, Fox Sports 1, NBC Sports, and SNY.

Space is limited. If you are interested in placing an advertisement or for more information, please contact 1-855-PRMG-123 or at info@theprmg.com.

Using Google+ to Maximize Web Searching

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With over 343 million users, Google+ is rapidly changing the landscape of social media, web searching and search engine optimization (SEO). As Google continues to dominate the search engine market, Google+ profiles personalize search results through authorship and social searching techniques. By understanding how Google+ affects web searching through tools such as rel= “author” and Search plus Your World, you can use Google+ to become a leader in your industry and maximize your website’s potential.

Authorship: Rel=“author”
Web searchers use Google to find credible online sources. As a result, Google has emphasized authorship and given higher rankings to web authors with frequently updated, original content. With the rel=“author” tag, you can claim authorship of your content and build your own credibility by linking your Google+ profile to your website or blog posts in Google search results. If your website is properly tagged with rel=“author,” your name and Google+ profile picture will appear next to your website listing when it appears in Google’s search results. Through this, you put a name and a face to your website or blog posts, while also catching the attention of Google searchers. By clicking on your name or your picture, the user will be directed to your Google+ profile and have the option to “follow” you. Most importantly, rel=“author” establishes your credibility and if searchers have visited your website before or liked a post you have written, they are more likely to visit your site or blog again when they see your profile picture and name pop up next to the search entry. Depending on whether you are writing for your own blog, as part of a guest blog, or under a larger group, the ways in which to implement this authorship tag will differ.

Social Searching: Search plus Your World
Search plus Your World is a form of social searching that gives personalized results, based on the circles and contacts in your Google+ profile. Social searching incentivizes both businesses and individuals to remain active on Google+ and make as many connections as possible to maximize the possibility of placement in search results. For example, if you own an ice cream shop and are connected to Joe on Google+, then it is highly likely that your shop will appear in Joe’s Google search results for “ice cream shop.” Likewise, if your best friend, with whom you are connected on Google+, just posted pictures from her vacation to London on her profile, you may find her pictures popping up on Google if you do an image search for Big Ben or Buckingham Palace. Social searching levels the playing field of search engine optimization and places more emphasis on personal relationships than domain authority or other SEO techniques, so it is necessary to engage with followers on Google+ and continually develop new relationships to stay relevant. As of now, the Search plus Your World feature is strictly limited to Google+, and contacts from other social networks like Twitter and Facebook will not appear in the search results.

We predict that Google’s attempt to integrate social media with web searching will have an enormous impact on SEO and basic web searching. As Google continues to alter search algorithms to include social and personal features, it will focus on relationships through social media and increase the chances of appearing in search results without using other SEO strategies. Google may also tap into other social networks like Twitter and Facebook to develop even more personalized results. Overall, we recommend that you use Google+ to develop your online brand and credibility through authorship tags and forge new relationships through social searching to increase traffic to your website and blog posts.

If you have any questions or are interested in developing your social media and search engine optimization strategy, contact 1-855-PRMG-123 or info@theprmg.com.