Advertising Spotlight: 2014 Winter Olympics

Sochi Olympics Advertising

For the first time since 1980, the Olympics will return to Russia for the 2014 Winter Olympics. The Winter Olympic Games will be held in Sochi, Russia from February 7th — 23rd, 2014. Advertising during the Olympic Games is a great opportunity to give your business exposure to a wide audience as viewers tune in to watch some of the greatest athletes in the world compete for their country. With 12 new events across 6 sports, the 2014 Winter Olympics are set to be even more exciting!

Cablevision is offering 30-second spots that will feature a 23-second tune-in message for the Sochi Olympics followed by a 7-second message naming your company as a proud local advertiser of the 2014 Olympic coverage on the cable networks of NBC Universal. Continue reading “Advertising Spotlight: 2014 Winter Olympics”

10 Things YOUR website NEEDS to be successful

Website collage with multiple devices

The internet is now the main way for businesses to gain exposure. It’s an easy and fast way to get found, communicate with clients and bring in new business. This is your first impression- make it count!

When developing or maintaining a website, there are quite a few factors to consider since websites can easily help or harm a brand. What should the site include? How can I maximize the return on my investment? These are all questions that can be answered by considering a few important factors that you must consider to gain traffic and build your reputation.

Domain Name

The domain name is the primary way to brand your site (apart from your logo/design). This is what will be typed in the search bar to locate your site. Using a .com domain is be best because of its popularity — many individuals believe that .net sites are less reputable. Use .org for organizations and nonprofits only.

You want your web address to be simple, but including a keyword can help SEO (ex. Something long and difficult to remember may result in loss of visitors to your site.  We recommend using your company’s name or a keyword-based description. Continue reading “10 Things YOUR website NEEDS to be successful”

5 holiday marketing tips

Happy Holidays!The holiday season is quickly approaching and you are probably wondering how you can sprinkle some holiday flavor into your usual marketing strategy. We’ve created a list of five great tips to help your business leverage the holidays in your marketing strategy:

1.       Create an electronic and/or a printed holiday postcard

Let your customers and clients know that you care by sending them a holiday card. You can send a holiday-themed e-mail blast or a more traditional printed postcard. If you are running any holiday specials, be sure to include them!

2.       Holiday-themed newsletter/e-newsletter

Make your December newsletter merry! The holidays are a time of giving, so focus on topics such as charity, holiday events and recapping the past year. Is your organization associated with a cause? Does your company host a holiday party or event? Summarize this year’s successes or introduce your clients to your future plans. Continue reading “5 holiday marketing tips”