Advertising Spotlight: It’s March Madness!

march madness pic

As winter comes to an end, sports fans know that the NCAA Men’s Division I Basketball Championship, commonly known as March Madness, is approaching. Starting Tuesday, March 18, sixty-eight of the best college basketball teams from around the country will compete in a fast-paced single-elimination tournament for the chance to be crowned national champions. The buzz surrounding March Madness creates one of the biggest sporting spectacles of the year, garnering much attention from the media, fans, and many notable celebrities. Millions of viewers will be tuning in during the three-week tournament, which wraps up on Monday, April 7, giving businesses the opportunity to reach large audiences with their advertisements.

Cablevision has put together two special advertising packages for spots to be run during 43 March Madness games that will be broadcast over Turner Networks (TBS, TNT, truTV). The “March Madness” package will include 229 total spots broken down among four first-round games, 24 second-round games, nine third-round games, four regional semifinal (Sweet Sixteen) games, and two national semifinal (Final Four) games, plus 180 bonus spots on ESPN News, ESPNU, NBC Sports, and Fox Sports 1. The “Half Time” package includes 104 total spots broken down among half as many games per round, and 80 bonus spots. Turner Networks has been given exclusive coverage rights for the first round and the Final Four semifinal games on TBS, which will add value to your advertising investment.

Prices for the “March Madness” package start at $2,300 for the Huntington zone, $2,660 for the Babylon zone, $3,169 for the Riverhead zone, $3,535 for the Brookhaven zone, $7,210 for the Hauppauge zone, $4,408 for the North Nassau zone, and $8,430 for the South Nassau zone.

Prices for the “Half Time” package start at $1,204 for the Huntington zone, $1,397 for the Babylon zone, $1,637 for the Riverhead zone, $1,855 for the Brookhaven zone, $3,814 for the Hauppauge zone, $2,324 for the North Nassau zone, and $4,461 for the South Nassau zone.

If you are interested in placing an advertisement or for details regarding rates and pricing, please contact The Public Relations and Marketing Group at 1-855-PRMG-123 or email: info@theprmg.com.

Changes to Facebook Ads- Update

Starting in April 2014, Facebook will no longer support “Sponsored Stories” as a part of their Facebook Advertising options.  Previously, sponsored stories were auto-created ads that leveraged users’ activity (connected to a brand) and displayed this activity to the users’ friends.  Rather than showing in the right-hand column with the standard ads, sponsored stories were displayed within a user’s news feed. Now, the social context that was previously included with sponsored stories will be automatically included in all Facebook ads.

In addition to the standard Facebook display ads, advertisers will still be able to run “Page Post Ads/Boosted Posts”. Boosted posts expand the reach of a page’s posts (status updates, shared links, events, videos, questions, or offers) to reach a larger audience.  These boosted posts can be done on a post-by-post basis for a single day or multiple days. Continue reading “Changes to Facebook Ads- Update”

A Key Component to PR Success: An Online Media Kit

Client PR clips

Public relations (PR) services help businesses communicate their message to media outlets. PR keeps your company in the public eye, and if your company is in need of public recognition, consider creating an online media kit that will enhance its PR efforts. An online media kit will help media professionals learn about your company, and they may subsequently choose to contact you for a potential feature story or mention in a publication.

An online media kit is a pre-packaged set of promotional materials about your company/service that is intended for the media to review. It should feature facts, news, and updated contact information. The kit will allow reporters, editors, and bloggers to get a “sneak peak” of your company that may lead to an interview. However, following up with reporters dramatically increases your chances of getting featured.  Furthermore, a media kit is a professional way to quickly present stimulating information about your company/services.

Below is a list of information that is essential for your company’s online media kit: Continue reading “A Key Component to PR Success: An Online Media Kit”