On or Off Site: Video Production for Every Business

Video-Production-commercials

Video advertising, such as television commercials, is one of the most effective ways to spread your business’ message to a wide audience. Most often, videos are spread through a business’ website, video sharing sites like YouTube, or on TV. Professional video production usually comes in two forms: on-site and off-site. This article will provide an overview of the differences between on-site and off-site video production, as well as the benefits and disadvantages of each.

Onsite video production

The biggest benefit of on-site video production is its contribution to your overall branding efforts. On-site videos are produced at the business, restaurant, law firm, or special event, giving exposure to the location itself. Showing the location promotes name and location recognition, which helps consumers feel more comfortable with a business.

Often, the business owner will be featured in the video to provide a personal message or present himself as the spokesperson for the business, or businesses will include the entire staff as part of the commercial. Other times, on-site videos include testimonials from actual clients and customers or actor portrayals of clients. On-site video production may include the voices of actual staff and clients, actors, voiceovers, or any combination of the above. These “real” audio and visual elements are highly customized and allow potential consumers to not only learn about your products and services, but also creates an emotional connection between individual consumers and the business (this can turn cold leads into warm leads every time a video is viewed).

Although filming is done on-site, most of the editing is done off-site. Off-site, producers will cut, edit, and compile the footage taken at the business’ location. Producers also add text, graphics, and other design features to give the video a more professional appearance. In most cases, commercials and promotional videos will end with a graphic showing the business’ name, location, contact information, and logo, but some videos will also include background music or sound effects. Off-site additions, particularly the graphics, constantly show the business’ contact information throughout the video and reinforce consumer knowledge of the business. If a video includes a jingle or an original song, consumers are also more likely to remember the business. Continue reading “On or Off Site: Video Production for Every Business”

Advertising Spotlight: Yankees and Mets Baseball

mets and yankeesSpring training is already underway, which means the 2014 Major League Baseball season is almost upon us. The New York Metropolitan area boasts two teams with fan bases among the league’s largest. The New York Yankees and New York Mets both have captivating story lines that are sure to attract millions of viewers throughout the season. The Yankees have a cast of newcomers who hope to get team captain Derek Jeter one last championship ring in his final season of play. The Mets hope rising homegrown stars, such as Zack Wheeler, will combine with established veterans, such as David Wright and Curtis Granderson, to get the team back into the postseason for the first time since 2006. The baseball season is a long one, which provides businesses with ample opportunity to reach large audiences with their advertisements.

Cablevision is offering two advertising packages to be broadcast over both the Yankees and Mets television networks, starting on March 31st. The Yankees Entertainment and Sports (YES) Network is a premier sports and entertainment television network featuring the 27-time World Champion New York Yankees. SportsNet New York (SNY) is New York’s 24/7 regional sports and entertainment television network featuring regular-season New York Mets telecasts.

The “Grand Slam” package offers a total of 1,360 television spots for a 15- or 22-week buy. Advertisers will be given promos during live broadcasts for 80 Yankees games and 80 Mets games, as well as 300 cross-channel Yankee or Met promos to be aired between 9:00 a.m. and midnight. In addition to the promos, companies will also be given 900 additional spots to be aired over a twenty-week period on five networks of choice. Prices for the “Grand Slam” package start at $14,475 for the Riverhead zone, $18,355 for the Brookhaven zone, $18,395 for the Huntington zone, $19,295 for the Babylon zone, $43,795 for the Hauppauge zone, $28,095 for the North Nassau zone, and $57,515 for the South Nassau zone.

The “Triple Play” package offers a total of 680 television spots for an eight- to 12-week buy. Companies will be given promos during live broadcasts for 40 Yankees games and 40 Mets games, as well as 150 cross-channel Yankee or Met promos to be aired between 9:00 a.m. and midnight. In addition to the promos, companies will also be given 450 additional spots to be aired over a ten-week period on five networks of choice. Prices for the “Triple Play” package start at $7,575 for the Riverhead zone, $9,705 for the Brookhaven zone, $9,725 for the Huntington zone, $10,175 for the Babylon zone, $22,985 for the Hauppauge zone, $14,905 for the North Nassau zone, and $26,945 for the South Nassau zone.

If you are interested in placing an advertisement or for further details regarding rates and pricing, please contact The Public Relations and Marketing Group at 1-855-PRMG-123 or email:info@theprmg.com .