Should You Choose a Custom Website or Template Website?

websites-multiple-devicesWhen running a business, one of the most important branding and marketing strategies is to create an informative, effective website. How can you decide if your business is better off with a template or a custom-built website? First, think about the goals, budget, and scope of your campaign. For example, if the main objective is a quick, low-cost redesign or creating your first website, a template-based website could be beneficial for your business. However, while many business owners create their own websites using templates through sites like Weebly or GoDaddy, these templates may hinder your overall marketing strategy if your company is looking for a more comprehensive set of services. Continue reading “Should You Choose a Custom Website or Template Website?”

Target Local Customers with Facebook for Business

facebook megaphoneFacebook has numerous features to its advertising to make it even easier to attract potential customers. The most popular advertisement Facebook offers, the local awareness advertisement, was created by Facebook to help local businesses target people within a given radius as small as one mile. This is designed to increase the number of local visitors to your location, ultimately generating more business and to present new business opportunities. Continue reading “Target Local Customers with Facebook for Business”