Facebook’s “Dislike” Option Will Hold Your Business More Accountable

Facebook CEO Mark Zuckerberg announced last fall that the social media site would feature a new “dislike” option following the more than six-year success of its “like” button. “Reactions”, a limited new feature which allows users to express themselves with additional emoticons “Love,” “Haha,” “Yay,” “Wow,” “Sad,” and “Angry,” was introduced as a means to convey empathy for friends and family, but will also be used to show irritation or discontent with brands and business with an online presence.

Social media has a huge impact on business success, evolving into a new – and permanent – word of mouth. In the age of online reviews, where any imperfect interaction can result in very loud discontent, businesses need to be very aware of what their consumers are thinking and feeling – particularly with regard to their product. Reactions, which is still in development with test-users based in Spain and Ireland, will provide consumers a “dislike” option when implemented. Though potentially dangerous for business, this feedback option will help companies respond to consumer complaints in real-time, ultimately upping their public status and their sales.

The problem with catch-all negative options “Sad” or “Angry” is that it will be difficult for companies to parse why their consumers are unhappy. Luckily Facebook’s comments option is increasingly popular and can be utilized to voice complaints or concerns. With the combination of a dislike and an explanatory comment, businesses know what is working and what to re-evaluate.

This direct consumer-to-brand communication is key to consumer happiness as long as businesses are responsive and follow through on the feedback they receive. Seventy-two percent of people who complain on social media platforms expect a response within one hour, according to a study by Lithium Technologies. If companies aren’t regularly monitoring their social media, this could be colossally damaging to their public reputation. But it works both ways; according to a study from the London School of Economics and the Listening Company, a seven-point increase in word of mouth advocacy can increase revenue by one percent.

When a business understands its customers’ wants and needs, it prospers. Studies show emotion is the number one factor in customer loyalty, which explains why sentimental commercials generally do better than commercials that don’t elicit emotion. Businesses that understand and reflect empathy are more competitive and more successful. If you are able to respond quickly and adapt accordingly, having a dislike button on a social media giant like Facebook will have a more positive than harmful effect on your business.

The Public Relations and Marketing Group, LLC (PRMG) is a full-service public relations and marketing agency. PRMG offers social media content creation and ad management, paper advertising, blog article content creation and website search optimization, in addition to digital marketing.

PRMG is dedicated to helping businesses, professionals, non-profit organizations, government entities, attorneys and law firms leverage their time, talents and resources by using effective public relations and marketing techniques. For more marketing advice, please contact us at (631)-207-1057 or at johnzaher@theprmg.com.


NCAA Championship Week® and March Madness® Return to Cable

For the first time in history, the final will air on TBS


There’s no better time to advertise than during March Madness 2016. For the first time in tournament history, the game will air on basic cable, meaning your ads will be exposed to a wider audience than ever before!

NCAA Basketball in March is like no other sporting event. Hopeful teams compete in a dynamic month-long competition to see who is the best of the best in the NCAA. Advertising during March Madness is a great opportunity to give your business exposure to a wide audience as viewers tune in to watch some of the greatest teams in the country go head-to-head. Catch the intense action from the Conference Championships all the way to the National Championship Game.

Cablevision is offering 30-second spots that will feature your company during primetime and daytime showings. Act now to claim your in-game spot; there are only 46 total spots and they’re going quick!

The First Round NCAA Tournament Games will be shown during Primetime on March 15 and 16 on TRUtv, with the Second Round Prime and Day available on March 17 and 18 on TBS, TNT, and TRUtv, and the Third Round Prime and Day available on March 19 and 20 on TBS, TNT, and TRUtv. The Regional Semifinal (Sweet Sixteen) Games’ advertising spots will be during Primetime on Thursday and Friday, March 24 and 25, on TBS. There are two spots available during the Elite Eight Games, Primetime Saturday and Sunday, March 26 and 27 on TBS, and two available during the National Semifinal (Final Four) Games, Primetime Saturday, April 2 on TBS. Act now to advertise during the 16th National Championship Game on Monday, April 4 on TBS.

One hundred and eighty Client Commercial spots are available on ESPN News, ESPNU, NBCSN, and FS1, March 14 through 16 (Monday through Sunday) from 6 a.m. – 12 a.m. (midnight).

This package is available in North Nassau County for $4,999, South Nassau County for $9,199, Huntington for $2,769, Babylon for $3,159, Hauppauge for $7,939, Brookhaven for $4,069, Riverhead for $3,679 and Brooklyn for $8,219. If you select more than one zone at once, you are eligible for a discount.  Take a 2% discount with two zones, a 4% discount with three zones, a 6% discount with four zones, a 7% discount with five zones or an 8% discount with six, seven or eight zones.  

If you are interested in placing an advertisement or for details regarding rates and pricing, please contact The Public Relations and Marketing Group at 1-855-PRMG-123 or email info@theprmg.com.