Advertising Spotlight: Advertise During the 2014 FIFA World Cup

World cup

June 12th marks the start of one of the most unique and popular sporting events in the world: the 2014 FIFA World Cup. Thirty-two different teams from six continents will compete for the prestigious distinction of being the World Cup champion. Among the notable teams are the United States, defending champion Spain, and host country Brazil. The month-long tournament will feature the brightest stars of the game, including Lionel Messi (Argentina), Cristiano Ronaldo (Portugal), and Franck Ribery (France). The roster for the United States features World Cup veterans such as goalkeeper Tim Howard and midfielder Clint Dempsey. The World Cup has been steadily growing in popularity in the United States and is sure to attract a large and diverse audience in New York and on Long Island. Businesses will have the opportunity to capitalize on the excitement with television advertising spots from Cablevision and Verizon FiOS.

Cablevision and Verizon FiOS are both offering special advertising packages for the 2014 FIFA World Cup, which will be broadcast on ESPN, ESPN2, and ESPN Deportes. The World Cup attracts a predominantly male audience, ages 25-54, from various demographics. Businesses also have the ability to choose individual games in which to run a commercial rather than purchasing an entire package. Prices for individual games may vary according to the time of the match and which teams are playing. Most packages contain additional spots on a wide array of general channels offered by Cablevision and Verizon FiOS.

The World Cup package with Cablevision will consist of seventy-eight 30-second commercial spots which will air on ESPN or ESPN2 during World Cup matches, World Cup Live, and SportsCenter. The package will also include 50 spots which will mention a business, and its tagline, as a local sponsor of the World Cup at the end of the promos. For example, “The World Cup on the networks of ESPN is sponsored locally by (business’ tagline here).” These spots will be run during general timeframes on various Cablevision channels.

The prices for the World Cup package with Cablevision are $2,500 for the Huntington zone, $2,800 for the Babylon zone, $3,600 for the Riverhead zone, $4,000 for the Brookhaven zone, $8,000 for the Hauppauge zone, $5,000 for the North Nassau zone, and $9,500 for the South Nassau zone.

Verizon FiOS has three separate packages for the World Cup, broken down by channel. The ESPN package will contain one spot per game for each of the 32 games that ESPN broadcasts during the first round. There will also be 58 additional spots which will run on general channels throughout the first round of the tournament, bringing the total to 90 spots. The ESPN2 package will contain 45 total spots. Fifteen of the spots will air during first-round games on ESPN2 and the remaining 30 are general spots. The ESPN Deportes package contains 56 spots, all of which will be run during games in the first round.

The prices for the ESPN package are for the $1,090 Nassau zone, $1,590 for the South Nassau zone, and $1,324 for the Suffolk zone. The ESPN2 package costs $775 and the ESPN Deportes package costs $1,150 for all of New York. Verizon FiOS is only offering four ESPN and ESPN2 packages per zone and two ESPN Deportes packages, so space is limited.

The World Cup is still over a month away, which means there is still time to produce a 30- or 60-second commercial specific to the World Cup, or a general commercial if your company does not currently have a commercial to run. PRMG’s experienced staff offers broadcast-quality commercial production to help you through the process.

If you are interested in producing a commercial, purchasing an advertising package, or for further details regarding rates and pricing, please contact The Public Relations and Marketing Group at 1-855-PRMG-123 or email info@theprmg.com .