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Online reviews and forums have made it much easier for people to communicate their experiences with products or places, which for businesses can be a blessing and a curse. Although reviews are a reliable mode of expanding brand awareness, one bad streak in online reviews could scare potential customers away. Management must act quickly and respond thoughtfully to customers in order to protect the company’s brand reputation, but also want to avoid appearing overly eager to please. It’s a delicate balance between satisfying an unhappy customer and standing up for the business you believe in.

Companies are run by people, and people make mistakes. Even large companies like United Airlines and Johnson & Johnson occasionally have a misstep that casts doubt on the integrity of their business. Whether your company’s mistake was real or just perceived, it’s up to you to restore faith in your brand.

Here are some basic steps to follow when encountering a crisis:

1. Be Honest. When a public relations crisis occurs, honesty is the best policy. Own up to your mistakes and take a leaf out the humility handbook. Excuses make your business look bad, and it’s especially damaging to indicate that the jilted customer is to blame. Accept the blame for the problem, note that you understand the customer’s frustration, and apologize.

2. Empower the Customer. Put yourself in the shoes of your unhappy customer. How would you like the problem to be fixed, if you were her? Ask the customer out right what you can do to assuage the situation. Listen to her response, and if it makes sense to you, implement it. A customer is much more likely to forgive a business that makes changes for the better.

3. Make Changes. To restore confidence in your brand, you need to make adjustments when you goof up. Customers will see the way that you react in times of trouble. Thanks to the internet boom, communication between business and customer is an all but public platform; the way you respond to unsatisfied customers is likely to affect the opinions of both new and returning customers. Though it may be costly to you, it’s important to make your customers whole. In the long run you’ll make back what you’ve lost by rebuilding customers’ trust in your business.
Customer loyalty is a crucial part of survival in the business world these days. Online reviews can be an extremely useful and empowering tool, as long as they are monitored and responded to with honesty and empathy.

A full service public relations, marketing, digital advertising and communications firm, The Public Relations and Marketing Group has over a decade’s experience with brand reputation and online brand recognition. For more information, please call 631-207-1057 ext. 107, or email us at info@theprmg.com.


Twitter’s trendiness has made it a hotspot for advertising. The social media site, infamous for its 140-character limit, has rapidly gained popularity since its release in 2006 by founders Jack Dorsey and Biz Stone. By the end of 2010, the service had gained 50 million monthly active users. That number tripled just two years later in 2012, and, despite a small dip in 2015, the number of users continues to grow. As of December 2016, 319 million people used the platform on at least a monthly basis.

Businesses are joining the Twitter community in efforts to reach those who might not be so keen to comment on other social media platforms (such as Facebook or Instagram). Twitter users often opt to “mention” businesses, friends or famous people in their tweets, a feature which enables those mentioned to view and respond to said tweet instantaneously. This effectively provides users a direct line of communication with businesses to which they previously may not have had access.

Politicians, athletes and entertainers (among others) use the social medium as a resource for indulging pertinent information (such as the status of a recent bill in Congress, the current score of a soccer match, or the release date of a musician’s new album) in a concise and personal way. News and media outlets similarly utilize Twitter to reach out to mass audiences with crucial and critical news updates, a helpful and potentially life-saving feature in states of emergency, such as 2013’s Boston Marathon bombing. The ability to immediately reach a wide and varied audience is Twitter’s strongest suit, for business, celebrity, news and personal use alike.

The great thing about social media is its flexibility – the platforms change and update rapidly, which reflects the ability of the human mind to change and update, and easily keep their users’ ever-distracted attention. Facebook’s major success with new video advertisements has prompted Twitter to follow suit, shifting away from promoted tweets and toward video advertising.

Advertising on social media is useful in expanding brand awareness, increasing website traffic, and generating leads. When organic reach on social media platforms declines, ads are inversely on the rise. As Twitter rolls out its new video advertising campaign, businesses that take advantage of this new feature will be ahead of the game.

If you think your business would benefit from target-audience lead generation, you should consider video advertising on Twitter. Call the experts at The Public Relations and Marketing Group for advice and guidance, as well as ad scheduling and implementation. Please reach out to us at 631-207-1057 x107 or email us at info@theprmg.com.


Facebook video ads allow you to reach more people who matter to your business. With over 50% growth in viewing, video ads on Facebook are a great way to drive awareness, capture lead generation and close online sales for your company. According to an IDC “Always Connected” report, people return to Facebook’s news feed on average 14 times a day. By advertising on Facebook with video, you can target real people based on their interests, behaviors, age, gender and location across a range of devices such as desktop, tablet, or smartphones.

According to its own earnings reports, as of the third quarter of 2016, Facebook sees 1.79 billion active users a month. Also, as of January 2016 (the most recent information), more than 100 million hours of Facebook videos are viewed daily. Needless to say, that’s a large potential audience for you to market your goods and/or services to. Not only is it a large potential audience, but video advertising on Facebook is also more cost-effective than traditional advertising such as television, Facebook video ads we have run for our clients see an average CPC (cost-per-click) of $2.15 and an average CPM (cost-per-1,000 impressions) of $15.92.

Facebook video ads work on an objective-based system. Whether your objective is to increase overall brand awareness, drive traffic to your website, increase lead generation or online sales, Facebook video ads are effective in engaging your target audience and achieving your business objective.

A Facebook video ad could increase brand awareness by showing your video to as many people within your target market as possible, as per your allotted budget. Facebook video ads can drive traffic to your website by encouraging users to click on a “Learn More” button and also drive prospective buyers with a “Shop Now” button. By attaching a form to your ad, Facebook users can exchange their contact information in a request for more information from your company. Similarly, if you want to drive traffic to and capture leads from your site, we can develop a landing page with a contact form which stores that information as well.

Right now when you create a video ad on Facebook, that ad gets shown in the News Feed of your target audience, just as if it were any other type of content a user views on a daily basis. As stated earlier, these videos garner more than 100 million hours viewed on a daily basis.

As recently reported by the Wall Street Journal, Facebook is going to start testing 15-second advertisements mid-roll of organic videos. This means that, if you are viewing a video posted by your favorite news outlet, chances are there will now be a 15-second ad in the middle of that video you started watching. This is just one way that Facebook is experimenting with expanding their video ad presence, and it indicates that they don’t plan on dropping it anytime soon.


The NCAA Division I men’s basketball tournament, appropriately named March Madness, gets the ball rolling on March 14-15, 2017. According to the International Business Times, 2016’s championship game between North Carolina and Villanova clocked in around 22.3 million viewers.

This year, Turner Networks will continue to share NCAA Tournament coverage with CBS, TBS, TNT, and TruTV. A total of 43 games will air on cable channels, including exclusive coverage of the Play-In Round and 24 games in the First Round, as well as coverage all the way through the Regional Finals (Elite 8).

Altice USA (formally Cablevision) advertising packages for the 2017 NCAA Division I men’s basketball tournament are broken up by zone. Each game airs across TNT, TBS and TruTV. In addition to the 43 spots available, Altice Media Solutions will include 100 added value spots across applicable networks, excluding News 12, competitive sports networks or top 20 networks.

Altice USA NCAA Division I men’s basketball tournament packages and prices are as follows:

Zone Package Price
North Nassau $4,039.00
South Nassau $7,679.00
Huntington $2,169.00
Babylon $2,509.00
Hauppauge $6,619.00
Brookhaven $3,359.00
Riverhead $2,929.00

 

However, there are zone discount rates available. For instance, if you select two zones there is a 2% discount; three zones there is a 4% discount; four zones there is a 6% discount; five zones there is a 7% discount; six to eight zones there is an 8% discount.

NCAA Division I men’s basketball tournament rounds, dates, and # of games/spots are as follows:

Round Dates # of Spots # of Games
Play-In (First Four) 3/14 – 3/15 4 4
First Round (Round of 64) 3/16 – 3/17 24 24
Second Round (Round of 32) 3/18 – 3/19 9 9
Regional Semifinals (Sweet Sixteen) 3/23 – 3/24 4 4
Finals (Elite 8) 3/25 – 3/26 2 2
  Total: 43 43

 

Contact us for more information about these available packages at 631-207-1057 or at johnzaher@theprmg.com.


Facebook Audience NetworkEarlier this year, SocialTimes reported a change to Facebook’s Audience Network that will allow even non-Facebook users to see Facebook-powered advertisements as they surf the web. Since its launch in 2014, the Facebook Audience Network has become one of the largest ad networks in the world. So what does this new policy mean for businesses and organizations trying to gain a cutting edge in the cutthroat world of digital advertising?

Originally, advertising partners with Facebook simply reached Facebook users through ads displayed on the site. But with the launch of the Facebook Audience Network two years ago, the social network enabled advertisers to extend the impact of their ads beyond Facebook. On a select number of mobile apps, partners could display ads with the added capabilities of the same targeting and measurement tools used on Facebook. However, these ads only reached users who were simultaneously logged into Facebook.

Facebook’s recent announcement removes even this restriction. Ads that take advantage of the Facebook Audience Network now have the capability to reach even users without Facebook accounts. This offers a further incentive to advertisers looking for the convenient and comprehensive metrics Facebook’s business program provides. In addition, it increases Facebook’s clout in the world of online interest-based marketing, alongside other services like Google.

Ultimately, Facebook has stated that they aim to improve users’ experience through their new advertising program as well. One of the benefits of the common ad platform will be to improve the overall quality and relevance of the ads users see, while individuals’ tools to opt-out and control their ad preferences are maintained. One can hope that the increased reach of the Facebook Audience Network will prove to enhance both advertisers’ and users’ online experience.

At the Public Relations and Marketing Group, LLC (PRMG), we can help your company develop strong and well-coordinated Facebook advertising campaigns to broaden your exposure and drive people to your business. For a free consultation or for samples of previous digital advertising campaigns, please contact us at (631) 207-1057 or at johnzaher@theprmg.com.


Now that it has surpassed Twitter in daily users, Snapchat is one of the most popular social media apps. With the introduction of personalized geofilters for photos to increase user engagement with businesses, it can now be used as an influential marketing platform.

Snapchat is a photo- and video-sharing social media app, famously known for its vanishing element: users may to choose set a timer for their photos so that their friends can only view the photo within a certain (and short) timeframe.

Filters are a way to frame or otherwise ornament photos that users have taken with their mobile devices and will share through the Snapchat app. Geofilters take this one step further, as they are based upon the user’s specific geographic location. Many geofilter designs include logos, pictographs, words or phrases (including slang) and other fun images associated with a certain state, town, restaurant, etc. The filters were originally designed for exclusive use in public places, such as the Grand Canyon or the Washington Monument. With the introduction of on-demand geofilters that can include company logos, your business could benefit from substantial new branding and reach.

These “on-demand geofilters” won’t go unnoticed, particularly if your customer audience is made up of teens and young adults, the largest demographic to use Snapchat. According to Business Insider, 77% of college students use Snapchat every day and 58% of college students would be likely to purchase a brand’s product or service if they received a coupon on Snapchat. Additionally, Snapchat users are very actively involved with the medium, watching over 10 billion videos per day, according to a report published in Bloomberg back in April.

Your company would also benefit from the use of Snapchat geofilters for and during your planned events, as photos with filters are more likely to be shared on the social media platform than those without filters, and these shares attract attention.

A personalized geofilter for your business would appear to a Snapchat user after he or she takes a photo and swipes to the right; the filters could highlight either your brand or your particular event.

The cost for these personalized company filters depends on the size of the location where the filter will be displayed (called the “geofence”) and the length of time the filter will be displayed (from one hour to 30 days). If your business could profit from increased exposure, contact The Public Relations and Marketing Group for filter designs and other social media expertise. To learn more, call (631) 207-1057 or email us at info@theprmg.com.


Trust in MarketingWhat’s the most important part of public relations? You might think that the answer is in the word “public”—in other words, how wide an audience you can reach with information about your organization. However, an equal amount of attention needs to be focused on the “relations” component of PR. PR is less a set of tried-and-true formulas for communicating with customers, and more a discipline of building trust. The relationships you cultivate with audiences will ultimately determine your company’s success or failure.

This is borne out in recent conversations across cyberspace about the role of “influencers” in social media marketing. According to data from the PR firm Edelman, more and more existing and prospective consumers turn to trusted technical experts, academic experts, peers, and even CEOs for information on what products to buy. These “influencers” are opinion leaders because they have earned a given population’s trust and can therefore powerfully affect consumers’ purchasing choices.

As one author describes it, “Influencer marketing is yesterday’s word-of-mouth marketing on steroids.” Interestingly enough, even though 21st-century consumers seem to prefer the “old-fashioned” concept of trust when deciding to make a purchase, the media they trust have shifted significantly. Edelman’s data also revealed that millennials tend to place their trust in search engines and social media more than traditional avenues.

Whether your business uses primarily traditional or online marketing in its approach, it’s safe to say that you’ll see greater results only if you use public relations to cultivate trust and build relationships with the clients that matter to you. This will strengthen brand loyalty, as people will genuinely enjoy your brand and your product. Some of our most successful clients have already developed relationships with customers who love them and what they do, and it shows.

The Public Relations and Marketing Group, LLC (PRMG) can help your organization develop a comprehensive public relations plan to connect with your audiences. As a full-service public relations, marketing and digital advertising agency, we understand the public with which your business is likely to interact, and we can connect you with influencers who will further help you develop a relationship of trust with consumers. If you have any questions about our social media or other marketing services, please contact us at (631) 207-1057 ext. 107 or at johnzaher@theprmg.com.


gp-logo-w-tag-3Community news source GreaterPatchogue.com is currently offering digital advertising spots on its website. Advertising with Greater Patchogue, which has been viewed over 1 million times since its launch in July 2015, is a smart move to connect your brand to the local market.

High internet traffic and direct click-throughs to your company website are just a few of the benefits of advertising on GreaterPatchogue.com. The website is now offering six new monthly ad spots which provide a community-oriented platform for business exposure to residents of Patchogue and its surrounding communities who visit the site as a primary source of local news and events.

Advertising packages between start at $100 per month and range to $250 per month. The packages include 15,000+ guaranteed website impressions from users across a range of devices such as smartphones, tablets and desktop computers.

For assistance in placing an advertisement or for details regarding rates and pricing, please contact The Public Relations and Marketing Group (PRMG) at 631-207-1057 or email John Zaher at info@theprmg.com.


Social Media Is Shifting News SourcesWhere do you get your news? If this question were asked forty or even twenty years ago, the most common responses would have included radio, television and good old-fashioned newspapers. But the Pew Research Center and the John S. and James L. Knight Foundation recently released a study on news and social media, and the findings reveal a significant demographic shift over the past few years.

Shifting News Sources

The big statistic revealed from this study is that 44% of American adults get news via Facebook. Yes, 44% of all adult Americans stay informed via the world’s most popular social networking platform. This number represents two thirds of all adult Facebook users, up from 47% of Facebook users in 2013.

Some other figures from this study are worth mentioning as well. The total percentage of American adults who get their news from any social media network (including Reddit, Twitter, YouTube, LinkedIn, Instagram, Tumblr, and more) is 62%, and almost two thirds of those usually get it from just one social media network. For journalists and marketers alike, this represents a paradigm shift. While news consumers of a previous generation might have read the day’s headlines in the morning paper, heard additional news on the radio during their commute to work and returned home to catch the six-o’clock news on TV, today’s consumers are increasingly likely to get their updates from just one source—most often Facebook. Today, information and advertising are still delivered via a screen, but more and more the screen is located on consumers’ desks or in their hands rather than in their living rooms.

Shifting Attitudes

Another important statistic: Among Instagram, Facebook, and YouTube users who get their news online, about 60% report that they merely see headlines while they’re doing other things online; only 40% specifically search the web for it. The internet has made it easier than ever before for information and advertising to reach consumers wherever they are, even if they don’t intentionally seek it out.

It is impossible to predict whether social platforms will ever completely crowd out the “traditional” media of newspapers, radio, and TV. But in regard to marketing and public relations, organizations can gain valuable information about consumers’ shifting news sources from last month’s report. A thoughtful, relationship-driven approach to advertising is essential to navigating the complex avenues of social media successfully.

If you have questions about how best to promote your organization across social media, The Public Relations and Marketing Group, LLC (PRMG) is happy to help. Don’t hesitate to contact us at (631) 207-1057 or at johnzaher@theprmg.com.


From August 5-21, Rio de Janeiro will host the 2016 Summer Olympics, a competition of 10,500 athletes in 42 sports from 206 countries. With 7.5 million ticketholders and even more tuning in to live TV, this colossal event could be your opportunity for business exposure. The 2012 London Olympics were the most watched event ever in U.S. TV history; according to NBC, “this year’s competition is projected to be the most-watched event in television history and associating your brand with the Olympics on a local level will deliver unmatched consumer engagement.”

NBC’s 2016 Olympics ad packages will allow you to connect your brand to your local market across multiple NBC cable and online networks, but navigating all of the options can become cumbersome and sometimes confusing. The Public Relations and Marketing Group is well-versed in the coordination and placement of all advertising spotlights. For assistance with coordinating your 2016 Olympics advertising packages, call the PRMG today at 631-207-1057 or email us at: info@theprmg.com.

Olympics Network Schedule