YouTube is a video sharing and hosting platform owned by Google. Users can upload content to their own YouTube pages and share the videos on other social media platforms. Oftentimes, YouTube is used for tutorial and how-to videos, company overviews and event videos, music and gaming videos, and clips from popular TV shows. Some videos go “viral” which means they are viewed by millions of people from all over the world and are shared on other media such as Facebook, Twitter, and Instagram.

In 2006, Google acquired YouTube for 1.65 billion dollars. Since then, YouTube’s worth and exposure has grown exponentially. What started out as a site for posting funny home videos, is now a site where Google splits its revenue with content creators to produce high quality content. Due to these advancements, according to the YouTube Global Internal Data in 2016, the number of advertisers on YouTube increased by threefold over the last two years.

How to Utilize YouTube to Grow Your Business

Video advertising is a great way to showcase all your business has to offer. Viewers can get a genuine visual of who your company is and the area in which it specializes. You can use videos to highlight specific products your company sells and how they work. Or if you’re a service-based company, you can create videos discussing your services and how they help your customers.

Did you know that during TV’s prime time, more 18-49-year-olds are watching YouTube in the United States than they are watching prime time shows? This was determined by a Google-commissioned Nielsen study in 2016. Another result from the study declares people 18 and over spend more time watching YouTube than traditional television. That suggests an ad on YouTube has the potential to be more effective than traditional TV and broadcast advertising.

How to Setup a YouTube Ad

Setup a YouTube account

To get started, you are going to need to have a YouTube account for your company. It is necessary that you have a video pre-made and uploaded to YouTube before you advertise it on the site.

Create a High-Quality Commercial Video

If you don’t have a video, it’s recommended you hire a professional to create one for your company. While YouTube provides you with tips on how to make a good quality video on your smartphone, often the most effective way to have people watch your ad is to ensure it is high quality by using high-tech equipment and a professional editor.

Choose Who Should See Your Ad

If your company sells makeup products, you probably want your ads to be presented to users who consistently watch makeup tutorials. You can also select a geographic location to display your ad to people in a specific region.

Set Your Budget

From small businesses to large corporations, YouTube has advertising options for companies of all sizes and budgets. Sometimes, YouTube even has special offers for advertising services.

With YouTube’s continuously growing audience and Google as its backbone, video advertising on YouTube is beneficial to companies in any U.S. region, of any size, and of any purpose or service. YouTube’s wide range of content provides businesses with opportunities most suitable to their products and services.

So, what are you waiting for? To learn more about advertising your business, please email us at johnzaher@theprmg.com or call 1-855-776-4123.


Direct Mail Still Crucial Component for Successful Marketing Strategy

Many businesses struggle when it comes to marketing decisions. Whether the brand is just starting out or looking to reinvent itself, business owners may ask themselves which kind of marketing approach will bring a higher return on investment, attract more sales, or gain greater brand exposure. As goals vary, there is no one answer. Businesses may choose between traditional marketing, digital marketing, or a mixture of both strategies.

To explain the terms, here is a summary: advertisements in newspapers, magazines and other publications is one example of traditional marketing. Other examples include direct mailers, fliers, television and radio commercials, and billboards.

Digital marketing, on the other hand, may include developing or updating a website, search engine advertising such as Google Ad Words, social media advertising on Facebook, Twitter, and Instagram, uploading videos to YouTube and other streaming sites, and responding to business and product reviews on sites such as Yelp, TripAdvisor, or Angie’s List (etc).

Deciding which of the above tracks to pursue can be challenging. In recent years, businesses have been increasingly opting for digital marketing. But it’s important not to overlook the benefits of traditional marketing. These include:

    • Ad-in-hand
      Consumers are more likely to open, pay attention to, and remember items they receive in the mail than they are to interact with emails of a similar kind. Having a physical copy of an advertisement, such as a paper menu, coupon book, postcard, or sales flier, leads to increased visibility and a higher likelihood of brand recognition.
    • Minimal effort for audience
      Physical ads require less cognitive effort to process and are more familiar to most audiences. Traditional marketing is easier to understand and remember; this type of ad involves spatial and emotional processing, so consumers have a greater rate of internalization. According to a study by Canadian neuro-marketing firm TrueImpact, when asked to cite the brand of an advertisement they had just seen, recall was 70 percent higher among participants who were exposed to a direct mail piece than a digital ad.
    • Synergy across platforms
      Businesses that use a combination of both traditional and digital marketing benefit from a certain legitimacy. Advertising across various platforms (ie: direct mail, Facebook ad, website, e-blasts, etc.) not only increases brand awareness, but also validates an otherwise unknown brand.
    • Personalization
      Thanks in part to the digital boom, niche targeting and direct mail personalization have become available; it’s easier than ever before to tailor your ads to a specific audience.

Integrating old-fashioned modes of communication in your business’ marketing plan doesn’t make you old-fashioned; it makes your business more relevant than ever. As consumers become increasingly put off by the overwhelming number of emails and online ads they see every day, direct mail continues to be an important marketing tool, outperforming email marketing by as much as 37 percent, according to recent research by Printing Impressions.

Data-driven, targeted direct mail is a key component of a strong marketing strategy. But that’s not to say it should be the only component. An omnichannel method of approach, one that utilizes the unique benefits of traditional marketing and the convenience and accessibility of digital marketing, will perform best.

To learn more about both traditional and digital marketing, and which strategy will work best for your business, please email us at johnzaher@theprmg.com or call 1-855-776-4123.

 


On January 11, Facebook CEO Mark Zuckerberg made an announcement that the social media site’s main goal will shift from finding relevant content for users to helping users have more meaningful social connections and interactions.

The change reflects an effort to improve the value of time spent on Facebook and the well-being of its users, according to Zuckerberg, who explained in a post that News Feed has shifted over the years from mainly personal content to mainly public content. “At its best, Facebook has always been about personal connections,” he wrote.

Zuckerberg’s recent News Feed plan will make it more difficult for businesses, brands and media to gain feed time on the social site. To stand out, companies need to create engaging and interesting content that a reader will click on and share. Businesses should also be aware that not only will consumers encounter content and advertisements less frequently, but it is also anticipated that users will spend less time on the site in general, and this may not be an effective marketing platform.

Paid content will likely still see a larger reach and higher success than organic content, but Facebook’s prioritization and the subsequent success of those ads will be dependent upon the ad’s overall objective. Businesses with marketing plans that are heavily reliant on Facebook must reconsider their ad goals, prioritizing those that aim for higher post or page engagement, including Likes and Video Views, over ads aiming solely to send viewers to a website for more information.

Ads that aim to foster page engagement and website clicks may be the most successful. For instance, an ad which samples a company’s blog might entice someone to continue reading the article on the company’s site. The Facebook post itself might see a high engagement rate via Reactions, Comments, or Shares, which based on the new algorithm – in theory – should result in better performance.

Though digital “billboard” advertising may have had its day, paid Facebook content isn’t going away any time soon. Additionally, there are many digital marketing opportunities on other social media, like Twitter, YouTube, and LinkedIn, and on search engines like Bing, Yahoo!, Google and their networks.

The digital marketing team at The Public Relations and Marketing Group has a personalized solution for your goals. Working continually to stay informed of new trends and how to work with them for over a decade, PRMG brings clients the experience they deserve. Call us at 631-207-1057 or email us at info@theprmg.com today!


The “most wonderful time of year” opens heart and wallets, offering great benefits to restaurants and destinations; but, thanks to fierce competition, it also presents great challenges. Follow these steps to make your business, small or large, stand out from the crowd this holiday season.

 

Step 1: Recognize the common and effective trends. See if these will work for you.

During this wintry season, take advantage of all the opportunities before you. Some common and effective holiday trends include giveaways, special deals and offers, and of course holiday parties!

Giveaways can be an effective tool when trying to reach a new audience. Offering a small product or service gratis can encourage someone who has never interreacted with your business to try what you offer because it’s free.

This method’s effectiveness stems from the reluctance of consumers to invest their time and money into a product they don’t know too much about. Offering a giveaway allows a potential consumer to see how great your business or product is without taking a financial risk. This in turn encourages the customer to keep coming back – even if they have to lay down cash.

Special deals and offers work similarly. Though slightly less popular than offering a free product, special offers do allow a more immediate return. Giving a 15% discount, or offering 50% more product (i.e.: “Buy one, Get one Half Off” or “Free Kids’ Meal with Purchase of an Entrée”) is often incentive enough to persuade customers to buy something if they wouldn’t consider paying full price.

Tip: Discounts or offers are an excellent way to entice new customers, and they can help retain the loyalty of current customers*.

Holiday parties are another successful tactic that restaurants and destinations employ this time of year. Free parties or events get people in the door, a crucial component to both restaurants and destinations; face-to-face contact – whether that is in your restaurant or at your park, or merely personal contact with your staff – is the best way to foster brand loyalty.

People enjoy celebrating during the holiday season; Christmas, New Year’s, Hanukkah, Kwanzaa, Chinese New Year’s, St. Lucia’s Day – there are many cultural holidays and reasons to celebrate during the snowy season. Take advantage of the good cheer by throwing a holiday party or event. An easy incentive might be free appetizers, winter-themed drinks, or festive desserts. Be ready to have extra staff on hand that night – especially bartenders.

Tip: The key to a successful holiday party is creating buzz prior to the event. Want to learn how? Keep reading!

Step 2: Stand out from the competition.

When trying to make your restaurant or destination business stand out from the competition, there are a few things to remember. Create a warm, inviting space and don’t be pushy. People want to feel welcomed and important. However, if someone is not interested, don’t bombard them with invites or offers – accept their decision and move on to the next consumer.

There are also multiple marketing techniques a business can use to stand out. Here are a few that work for any type of restaurant or destination business:

  1. Video Ads – Advertising through videos is one of the more effective means of advertising. Short, captivating videos are more memorable to the everyday consumer than static images. In fact, 64 percent of consumers who view a video ad are more likely to buy a product than if shown a static image ad.
  2. Email Blasts – Email marketing is an effective and cost-efficient mode of exposure. In 2016, email marketing efforts drive more than 27 percent of Black Friday sales.

Here are some important things to remember when sending eblasts:

  1. Have a clear subject line: if you are offering a sale or discount, make it obvious in the subject line to encourage recipients to open the email.
  2. Don’t promote too much in a single eblast: choose two or three things to focus on rather than overwhelming consumers with information.
  3. *Reward your loyal customers with special deals: This is where email marketing can be more efficient than general, and public, social media posts. Send specific emails to loyal customers thanking them for a previous purchase and reward them with a discount for the future.
  1. Posting on Social Media – With the surge in mobile internet use, social media has become an exponentially important marketing tool, especially for restaurants and destinations. Facebook, Twitter and Instagram are a great place to post giveaways and discounts – and it’s free! Some examples of giveaway/discount posts include:
    1. Like this post for a chance to win 25% off your next visit.
    2. Comment your favorite meal below for a chance to win that meal for free.
  2. Facebook Ads – Paid Facebook advertisements are another fantastic way to reach people, and work especially well in reaching new consumers. Facebook advertising is also an effective way to build up your social media following, which can give your organic posts more of a boost.
  3. Direct Mail Holiday Cards – Printed holiday cards are a delightful way to remind people of your business without being too pushy. Do NOT try to advertise on your holiday card. Consumers will view it as tacky and desperate. Instead, keep the seasons greeting card a greeting card; a nice gesture, one that doesn’t indicate needing anything in return, will generate or add to a good reputation for your business.

Step 3: Give back if and when you can.

The holiday season is the perfect time to get involved with the community. Even if it’s a small gesture, everything counts to those in need. Donate food to a soup kitchen, volunteer at a holiday charity, or raise funds for a worthy cause. It doesn’t take much to get involved.

Tip: Giving back will not only help others; it could end up helping your business as well.

People often interact with a brand that they feel offers a great product or service, but one that is involved in the community is more likely to retain loyal customers. Your business’ name in the press associated with a kind volunteer service, or a generous donation, will only increase affection for your brand or business. Embrace the spirit of giving and your consumers will see that you care.

We hope you effectively employ these methods to stand out from the competition this holiday season. These and many other strategies can help grow your business. To learn more, contact the social media and marketing experts at Dining Out Marketing Group. Email us at info@diningoutli.com or call us directly at 631-207-1057, ext. 107.


Don’t lose out on your chance to take advantage of one of the biggest sporting events of the year! Altice Media Solutions (formerly Cablevision) is serving up deals for this year’s US Open, tennis’ marquee event, which takes place August 28th – September 10th in New York City.

Reach the sport’s most enthusiastic fans, who tune in to watch top players like Roger Federer compete for the year’s biggest championship. Everyone will be talking about the US Open! Now’s your chance to grab their attention with your commercial.

The packages are broken up by geographic zone and include 30 spots which will air during the US Open matches on ESPN and ESPN2, (at least one per session) as well as 60 additional spots (20 per network) which will air Monday – Sunday on ESPNews, FOX Sports 1, and NBCSN between 6 a.m. – 12 a.m. (midnight).

Pricing by zone is as follows:

Zone Package Price
North Nassau $1,700.00
South Nassau $2,400.00
Hauppauge $2,050.00
Brookhaven $1,150.00
Babylon/Huntington/Riverhead $1,000.00

 

US Open 2017 dates, sessions, and featured matches are as follows:

Date Session Time Featured Matches
Monday, August 28 (1) Day 11:00am Men’s/Women’s 1st Round
Monday, August 28 (2) Evening 7:00pm Men’s/Women’s 1st Round
Tuesday, August 29 (3) Day 11:00am Men’s/Women’s 1st Round
Tuesday, August 29 (4) Evening 7:00pm Men’s/Women’s 1st Round
Wednesday, August 30 (5) Day 11:00am Men’s/Women’s 2nd Round
Wednesday, August 30 (6) Evening 7:00pm Men’s/Women’s 2nd Round
Thursday, August 31 (7) Day 11:00am Men’s/Women’s 2nd Round
Thursday, August 31 (8) Evening 7:00pm Men’s/Women’s 2nd Round
Friday, September 1 (9) Day 11:00am Men’s/Women’s 3rd Round
Friday, September 1 (10) Evening 7:00pm Men’s/Women’s 3rd Round
Saturday, September 2 (11) Day 11:00am Men’s/Women’s 3rd Round
Saturday, September 2 (12) Evening 7:00pm Men’s/Women’s 3rd Round
Sunday, September 3 (13) Day 11:00am Men’s/Women’s Round of 16
Sunday, September 3 (14) Evening 7:00pm Men’s/Women’s Round of 16
Monday, September 4 (15) Day 11:00am Men’s/Women’s Round of 16
Monday, September 4 (16) Evening 7:00pm Men’s/Women’s Round of 16
Tuesday, September 5 (17) Day 11:00am Men’s/Women’s Quarterfinals
Tuesday, September 5 (18) Evening 7:00pm Men’s/Women’s Quarterfinals
Wednesday, September 6 (19) Day 11:00am Men’s/Women’s Quarterfinals
Wednesday, September 6 (20) Evening 7:00pm Men’s/Women’s Quarterfinals
Thursday, September 7 (21) Evening 7:00pm Women’s Semifinals
Friday, September 9 (22) Day/Evening 12pm/4pm Mixed Doubles Final/Men’s Semifinals
Saturday, September 10 (23) Day/Evening 12pm/4pm Men’s Doubles Final/Women’s Singles Final
Sunday, September 11 (24) Day/Evening 12pm/4pm Women’s Doubles Final/Men’s Singles Final

 

Interested in running your ads? Don’t have a commercial? We can produce a spot for you and waive production fees with a minimum $10,000 buy. Contact our expert advertising team at info@theprmg.com, or call us at 631-207-1057 ext. 107. *Limited availability on inventory


Twitter’s trendiness has made it a hotspot for advertising. The social media site, infamous for its 140-character limit, has rapidly gained popularity since its release in 2006 by founders Jack Dorsey and Biz Stone. By the end of 2010, the service had gained 50 million monthly active users. That number tripled just two years later in 2012, and, despite a small dip in 2015, the number of users continues to grow. As of December 2016, 319 million people used the platform on at least a monthly basis.

Businesses are joining the Twitter community in efforts to reach those who might not be so keen to comment on other social media platforms (such as Facebook or Instagram). Twitter users often opt to “mention” businesses, friends or famous people in their tweets, a feature which enables those mentioned to view and respond to said tweet instantaneously. This effectively provides users a direct line of communication with businesses to which they previously may not have had access.

Politicians, athletes and entertainers (among others) use the social medium as a resource for indulging pertinent information (such as the status of a recent bill in Congress, the current score of a soccer match, or the release date of a musician’s new album) in a concise and personal way. News and media outlets similarly utilize Twitter to reach out to mass audiences with crucial and critical news updates, a helpful and potentially life-saving feature in states of emergency, such as 2013’s Boston Marathon bombing. The ability to immediately reach a wide and varied audience is Twitter’s strongest suit, for business, celebrity, news and personal use alike.

The great thing about social media is its flexibility – the platforms change and update rapidly, which reflects the ability of the human mind to change and update, and easily keep their users’ ever-distracted attention. Facebook’s major success with new video advertisements has prompted Twitter to follow suit, shifting away from promoted tweets and toward video advertising.

Advertising on social media is useful in expanding brand awareness, increasing website traffic, and generating leads. When organic reach on social media platforms declines, ads are inversely on the rise. As Twitter rolls out its new video advertising campaign, businesses that take advantage of this new feature will be ahead of the game.

If you think your business would benefit from target-audience lead generation, you should consider video advertising on Twitter. Call the experts at The Public Relations and Marketing Group for advice and guidance, as well as ad scheduling and implementation. Please reach out to us at 631-207-1057 x107 or email us at info@theprmg.com.


Facebook video ads allow you to reach more people who matter to your business. With over 50% growth in viewing, video ads on Facebook are a great way to drive awareness, capture lead generation and close online sales for your company. According to an IDC “Always Connected” report, people return to Facebook’s news feed on average 14 times a day. By advertising on Facebook with video, you can target real people based on their interests, behaviors, age, gender and location across a range of devices such as desktop, tablet, or smartphones.

According to its own earnings reports, as of the third quarter of 2016, Facebook sees 1.79 billion active users a month. Also, as of January 2016 (the most recent information), more than 100 million hours of Facebook videos are viewed daily. Needless to say, that’s a large potential audience for you to market your goods and/or services to. Not only is it a large potential audience, but video advertising on Facebook is also more cost-effective than traditional advertising such as television, Facebook video ads we have run for our clients see an average CPC (cost-per-click) of $2.15 and an average CPM (cost-per-1,000 impressions) of $15.92.

Facebook video ads work on an objective-based system. Whether your objective is to increase overall brand awareness, drive traffic to your website, increase lead generation or online sales, Facebook video ads are effective in engaging your target audience and achieving your business objective.

A Facebook video ad could increase brand awareness by showing your video to as many people within your target market as possible, as per your allotted budget. Facebook video ads can drive traffic to your website by encouraging users to click on a “Learn More” button and also drive prospective buyers with a “Shop Now” button. By attaching a form to your ad, Facebook users can exchange their contact information in a request for more information from your company. Similarly, if you want to drive traffic to and capture leads from your site, we can develop a landing page with a contact form which stores that information as well.

Right now when you create a video ad on Facebook, that ad gets shown in the News Feed of your target audience, just as if it were any other type of content a user views on a daily basis. As stated earlier, these videos garner more than 100 million hours viewed on a daily basis.

As recently reported by the Wall Street Journal, Facebook is going to start testing 15-second advertisements mid-roll of organic videos. This means that, if you are viewing a video posted by your favorite news outlet, chances are there will now be a 15-second ad in the middle of that video you started watching. This is just one way that Facebook is experimenting with expanding their video ad presence, and it indicates that they don’t plan on dropping it anytime soon.


The NCAA Division I men’s basketball tournament, appropriately named March Madness, gets the ball rolling on March 14-15, 2017. According to the International Business Times, 2016’s championship game between North Carolina and Villanova clocked in around 22.3 million viewers.

This year, Turner Networks will continue to share NCAA Tournament coverage with CBS, TBS, TNT, and TruTV. A total of 43 games will air on cable channels, including exclusive coverage of the Play-In Round and 24 games in the First Round, as well as coverage all the way through the Regional Finals (Elite 8).

Altice USA (formally Cablevision) advertising packages for the 2017 NCAA Division I men’s basketball tournament are broken up by zone. Each game airs across TNT, TBS and TruTV. In addition to the 43 spots available, Altice Media Solutions will include 100 added value spots across applicable networks, excluding News 12, competitive sports networks or top 20 networks.

Altice USA NCAA Division I men’s basketball tournament packages and prices are as follows:

Zone Package Price
North Nassau $4,039.00
South Nassau $7,679.00
Huntington $2,169.00
Babylon $2,509.00
Hauppauge $6,619.00
Brookhaven $3,359.00
Riverhead $2,929.00

 

However, there are zone discount rates available. For instance, if you select two zones there is a 2% discount; three zones there is a 4% discount; four zones there is a 6% discount; five zones there is a 7% discount; six to eight zones there is an 8% discount.

NCAA Division I men’s basketball tournament rounds, dates, and # of games/spots are as follows:

Round Dates # of Spots # of Games
Play-In (First Four) 3/14 – 3/15 4 4
First Round (Round of 64) 3/16 – 3/17 24 24
Second Round (Round of 32) 3/18 – 3/19 9 9
Regional Semifinals (Sweet Sixteen) 3/23 – 3/24 4 4
Finals (Elite 8) 3/25 – 3/26 2 2
  Total: 43 43

 

Contact us for more information about these available packages at 631-207-1057 or at johnzaher@theprmg.com.


Facebook Audience NetworkEarlier this year, SocialTimes reported a change to Facebook’s Audience Network that will allow even non-Facebook users to see Facebook-powered advertisements as they surf the web. Since its launch in 2014, the Facebook Audience Network has become one of the largest ad networks in the world. So what does this new policy mean for businesses and organizations trying to gain a cutting edge in the cutthroat world of digital advertising?

Originally, advertising partners with Facebook simply reached Facebook users through ads displayed on the site. But with the launch of the Facebook Audience Network two years ago, the social network enabled advertisers to extend the impact of their ads beyond Facebook. On a select number of mobile apps, partners could display ads with the added capabilities of the same targeting and measurement tools used on Facebook. However, these ads only reached users who were simultaneously logged into Facebook.

Facebook’s recent announcement removes even this restriction. Ads that take advantage of the Facebook Audience Network now have the capability to reach even users without Facebook accounts. This offers a further incentive to advertisers looking for the convenient and comprehensive metrics Facebook’s business program provides. In addition, it increases Facebook’s clout in the world of online interest-based marketing, alongside other services like Google.

Ultimately, Facebook has stated that they aim to improve users’ experience through their new advertising program as well. One of the benefits of the common ad platform will be to improve the overall quality and relevance of the ads users see, while individuals’ tools to opt-out and control their ad preferences are maintained. One can hope that the increased reach of the Facebook Audience Network will prove to enhance both advertisers’ and users’ online experience.

At the Public Relations and Marketing Group, LLC (PRMG), we can help your company develop strong and well-coordinated Facebook advertising campaigns to broaden your exposure and drive people to your business. For a free consultation or for samples of previous digital advertising campaigns, please contact us at (631) 207-1057 or at johnzaher@theprmg.com.


gp-logo-w-tag-3Community news source GreaterPatchogue.com is currently offering digital advertising spots on its website. Advertising with Greater Patchogue, which has been viewed over 1 million times since its launch in July 2015, is a smart move to connect your brand to the local market.

High internet traffic and direct click-throughs to your company website are just a few of the benefits of advertising on GreaterPatchogue.com. The website is now offering six new monthly ad spots which provide a community-oriented platform for business exposure to residents of Patchogue and its surrounding communities who visit the site as a primary source of local news and events.

Advertising packages between start at $100 per month and range to $250 per month. The packages include 15,000+ guaranteed website impressions from users across a range of devices such as smartphones, tablets and desktop computers.

For assistance in placing an advertisement or for details regarding rates and pricing, please contact The Public Relations and Marketing Group (PRMG) at 631-207-1057 or email John Zaher at info@theprmg.com.