Community Welcome Packets Greet New Homeowners

John recently moved to a new home with his family. One of the first pieces of mail he received was a Welcome Packet from Community Survey, a corporate outfit with a local franchise in Smithtown. The packet included coupons and gift certificates from a host of local retailers and service providers, as well as a welcome message from Community Survey.

These packets give local business owners a lot of potential to reach new homeowners in their towns. They are entirely affordable for organizations of any size and target a very specific demographic that is generally ready and able to spend a lot of money on things like home improvements. These families are also looking for local businesses to fill their day-to-day needs. Often the first shops and providers a new resident patronizes become the places he or she will frequent over the course of residency.

If you are looking to reach the new families in your town for as little as $25 per month, contact PRMG and we’ll help you get started.

Unique Opportunity in Mall Food Courts

Look Media is promoting a new campaign to get your message in front of diners at mall food courts, nationwide.

You can now have your ad created as a table-top,  edge-to-edge sticker to be plastered on every table in the food courts of your local malls and shopping centers.

Cost runs about $55/table/month and tables are available in the following New York malls:

The Source MallTabletop Ads
Smith Haven Mall
Roosevelt Field
Danbury Fair Mall
Willowbrook (NJ)
Freehold Raceway
Bridgewater Commons
Jersey Shore Premium Outlets
Paramus Park
South Street Seaport
Staten Island Mall
Queens Center
Woodbury Common Premium Outlets

If you’re interested in obtaining some more information about this program, contact PRMG.

Long Island Souvenir

PRMG just learned about this brand-new publication coming out next spring.

Geared toward tourists and travelers, the Long Island Souvenir will serve as a high-end resource guide to Long Island visitors, staying at Suffolk hotels. The Souvenir is in the process of obtaining contracts from hotels and bed & breakfasts across the county that will allow their guide to be placed in every room in these establishments. Vacationers are ready and willing to spend money, even in tough times. The Souvenir will provide original content about local towns and points of interest, as well as ads and reviews for advertisers.

We recommend this publication to restaurants, family attractions and destinations, and even retail establishments looking to appeal to travelers. Please contact PRMG for more information.

NFL Football Advertising on FiOS

Advertising during NFL Football games on FiOS is an excellent way to leverage your advertising dollars in these highly rated programs.  New York DMA (approximately 400,000 households) at $600 per 30 second commercial for ESPN and $300 for the NFL network.  Long Island only at $300 per spot for ESPN and $150 for NFL network.  Packages also available for i networks.  Cable ads on these games often sell-out and the prices rise as the season progresses, especially for Jets/Giants games.  See schedule:

 

•MON, SEP 13          7p           Baltimore at NY Jets                      ESPN       
•MON, SEP 13          10:15p   San Diego at Kansas City     ESPN
•MON, SEP 20          8:30p     New Orleans at San Francisco       ESPN
•MON, SEP 27          8:30p     Green Bay at Chicago                     ESPN
•MON, OCT 4            8:30p     New England at Miami                   ESPN
•MON, OCT 11          8:30p     Minnesota at NY Jets                     ESPN
•MON, OCT 18          8:30p     Tennessee at Jacksonville             ESPN
•MON, OCT 25          8:30p     NY Giants at Dallas                        ESPN
•MON, NOV 1           8:30p     Houston at Indianapolis                ESPN
•MON, NOV 8           8:30p     Pittsburgh at Cincinnati                 ESPN
•THU, NOV 11          8:30p     Baltimore at Atlanta                      NFL Network 
•MON, NOV 15         8:30p     Philadelphia at Washington          ESPN  
•THU, NOV 18          8:20p     Chicago at Miami                           NFL Network  
•MON, NOV 22         8:30p     Denver at San Diego                      ESPN 
•THU, NOV 25          8:20p     Cincinnati at NY Jets                     NFL Network
•MON, NOV 29         8:30p     San Francisco at Arizona               ESPN
•THU, DEC 2             8:20p      Houston at Philadelphia                NFL Network 
•MON, DEC 6            8:30p      NY Jets at New England                ESPN 
•THU, DEC 9             8:20p      Indianapolis at Tennessee            NFL Network 
•MON, DEC 13          8:30p      Baltimore at Houston                    ESPN 
•THU, DEC 16           8:20p      San Francisco at San Diego           NFL Network 
•MON, DEC 20          8:30p      Chicago at Minnesota                    ESPN 
•THU, DEC 23           8:20p      Carolina at Pittsburgh                   NFL Network 
•SAT, DEC 25           7:30p       Dallas at Arizona                           NFL Network 
•MON, DEC 27          8:30p       New Orleans at Atlanta                 ESPN  

WALK FM Back-to-School Safety Announcements

WALK FM is looking for organizations to sponsor their back-to-school child safety public service announcements, which will run September 7th through 10th (Tuesday – Friday after Labor Day).  Sponsors will receive one 30 second mention on the air during the morning or afternoon commute and their name and logo on WALKradio.com.

The announcement will include information about how to talk to your child about safety and provide the number for the National Center for Missing and Exploited Children – 1 (800) The Lost. There is a $55 tax-deductible production fee for one mention.

If you are interested, please contact PRMG within the next few days.

Reservations must be made by the end of the week.

Bus Shelter Outdoor Advertising Avails throughout Nassau/Suffolk Counties

There are several hundred outdoor advertising avails using bus shelters throughout Nassau and Suffolk Counties, including: 

Suffolk – Bohemia, Bellport, Bay Shore, Brentwood, Center Moriches, Coram, Deer Park, East Islip, Holbrook, Islip, Miller Place, Medford, Middle Island, Mount Sinai, Port Jefferson, Ridge, Rocky Point, Selden, South Setauket and Yaphank.

Nassau– Albertson, Baldwin, Bethpage, East Farmingdale, Elmont, East Meadow, Flower Hill, Freeport, Franklin Square, Garden City, Glen Cove, Great Neck, Hempstead, Hicksville, Island Park, Jericho, Levittown, Long Beach, Lake Success, Massapequa, Merrick, Mineola, Manhasset, New Cassell, N. Valley Stream, Oceanside, Plainview, Port Washington, Rockville Centre, Roosevelt, Seaford, University Gardens, Uniondale, Valley Stream, Wantagh, Westbury and West Hempstead.

When using outdoor advertising, it is imperative that your ad be simple, with little text, and be eye catching.  This is especially true for these relatively small outdoor ads.  They are often best used when advertising are seeking attention for upcoming roadside retailers and attractions.  If available, it is better to get one of these ads at a traffic light.  Pricing ranges up to $460 per location per month.  Volume and contract length discounts available.

Cable programs premiering August & September

Several cable television programs will premiering over the next month.  Considering zoning opportunities and demographic targeting, these programs may make sense for your advertising budget.

Amazing Wedding Cakes
Premieres August 29th
Sundays 10-11pm
The four AMAZING bakeries are back and ready to out-do
even their own past cake creations. With more bold,
beautiful and creative cakes, this season is sure to be
sweeter than ever.

Little People Big World
Premieres September 6th
Mondays 8-8:30pm
Parents Matt and Amy Roloff are both little people but they are determined to succeed in a world that isn’t always
accepting of differences. Viewers follow the lives of the
Roloffs as they face the pressure of being little in an
average-sized world and the financial burdens of operating
Roloff Farms.

Sons Of Anarchy
Premieres September 7th
Tuesdays 10-11pm
Season three continues to explore the notorious outlaw
motorcycle club, The Sons. The club continues to try to
protect its livelihood while ensuring that their town of
Charming, California remains exactly as it has always been.

World of Jenks
Premieres September 13th
Mondays 10-10:30pm
Documentary filmmaker Andrew Jenks shadows a complete stranger in each episode. Jenksexplores their lives; interacting withtheir family, hanging with their friends and living life through their eyes.

The Ultimate Fighter
Premieres September 15th
Wednesdays at 10pm
Viewers watch as twenty-eight lightweight hopefuls square off against
each other with hopes of being crowned The Ultimate Fighter and winning a six-figure contract with the UFC.

Annual County Medical Society Executive Directors’ Conference

The Medical Society of the State of New York will be hosting its 24th Annual Conference September 22-24. there are exhibitor and sponsor opportunities available to companies interested in “exposing themselves to the ‘gatekeepers’ of the physicians in their region.” opportunities include ads in the program, tables at the conference and your company’s logo on pre-event memos and thank-you cards.

Please contact PRMG if you would like more information about sponsoring Medical Society events and marketing to doctors.