Advertising Spotlight: Holiday Greeting 2014

Holiday GreetingThe holiday season is once again upon us. In true holiday tradition, Cablevision is offering special advertising packages for the upcoming holiday season. This year, the packages offered feature a 15-second holiday greeting and can be customized to include your business’ logo, name, and contact information. These brief holiday advertising spotlights can help your business connect with local viewers, build goodwill and increase your brand’s recognition.  The holiday greetings will run between December 1st and December 28th. Continue reading “Advertising Spotlight: Holiday Greeting 2014”

Advertising Spotlight: 2014 MLB Playoffs Package

MLB Postseason

September is here, meaning the Major League Baseball regular season will soon be coming to an end. The MLB postseason is set to begin September 30th with the Wild Card Playoff games that determine which wild card teams will advance to the Division Series in both the American and National Leagues.  This year, a new team will be crowned the World Series champion as last year’s victor, the Boston Red Sox, will not be in the postseason.  While the playoff field is not set yet, some of the frontrunners in the American League are the Los Angeles Angels of Anaheim, led by Mike Trout; the Baltimore Orioles, featuring Adam Jones; and the Oakland Athletics, with Josh Donaldson. From the National League, the Washington Nationals, featuring Stephen Strasburg; the Los Angeles Dodgers, including Yasiel Puig; and the St. Louis Cardinals, with Adam Wainwright are among the teams that hope to claim the title. Continue reading “Advertising Spotlight: 2014 MLB Playoffs Package”

New York Advertising Spotlight: The US Open

US Open 2

On August 25th, the most prestigious tennis tournament held on American soil will begin play. The US Open, held annually in Queens at the Billie Jean King National Tennis Center, is the final tournament of the four major tournaments that together make up the Grand Slam. The best and brightest names in tennis will compete over the two-week tournament, which will feature five event championships: Men’s and Women’s Singles, Men’s and Women’s Doubles, and Mixed Doubles. Among the the notable players expected to compete in the Men’s events are Roger Federer, Rafael Nadal, and Novak Djokovic. Big names in the Women’s events include Serena Williams, Maria Sharapova, and Li Na. Continue reading “New York Advertising Spotlight: The US Open”

Advertising Spotlight: NFL Football

TNF MNFNFL football, the most popular sport in the United States, is set to begin in just a few short months. The 2014 NFL season will begin with preseason games starting on August 3rd and will kick off the regular season on September 4th. The Seattle Seahawks will try to become the first team since the New England Patriots in 2004 and 2005 to win back-to-back Super Bowl titles. Among the 31 teams who will try to prevent them from doing so are the local New York Giants and New York Jets. The Giants will look to make up for a disappointing season in which they finished 7-9, their first losing season since 2004. The Jets are in a rebuilding phase and were not expected to do well last season, but finished an impressive 8-8, a mark in which they will look to build upon this year.

The NFL typically receives higher ratings than any other sport in the United States, and with two local teams, the New York area is as passionate about the sport as anywhere in the country. Local businesses will have the opportunity to connect with the large viewing audience through television advertising spots from Cablevision. Continue reading “Advertising Spotlight: NFL Football”

New York Advertising Spotlight: Rangers in the Stanley Cup Finals

NHL Playoffs

For the first time since winning the Stanley Cup in 1994, the New York Rangers are headed back to the Stanley Cup Finals. The Rangers defeated the Montreal Canadiens in six games to win the Eastern Conference Finals, and now await the winner of the Western Conference Finals between the Chicago Blackhawks and Los Angeles Kings. The Rangers are led by the likes of Vezina Trophy-winning goaltender Henrik Lundqvist and Martin St. Louis, last year’s leading point scorer in the NHL. These proven stars, with help from emerging leaders such as Derick Brassard, are close to taking the Rangers to the pinnacle of hockey. This opportunity does not come around often and will gather a large viewing audience in the New York area.

Cablevision is offering advertising spots for Game 2 (Saturday, June 7) and for Game 3 (Monday, June 9) which will be broadcast on NBC Sports Network. Businesses will have the opportunity to run 30-second commercials during these games. The games usually attract a predominantly male audience, ages 18-54 years old.

Prices for a single :30 spot in each game are $153 for the Huntington zone, $165 for the Babylon zone, $231 for the Riverhead zone, $237 for the Brookhaven zone, $501 for the Hauppauge zone, $273 for the North Nassau zone, and $555 for the Nassau zone.

If you are interested in placing an ad in either of these games, or for further details regarding rates and pricing, please contact The Public Relations and Marketing Group at 1-855-PRMG-123 or email info@theprmg.com .

Advertising Spotlight: Advertise During the 2014 FIFA World Cup

World cup

June 12th marks the start of one of the most unique and popular sporting events in the world: the 2014 FIFA World Cup. Thirty-two different teams from six continents will compete for the prestigious distinction of being the World Cup champion. Among the notable teams are the United States, defending champion Spain, and host country Brazil. The month-long tournament will feature the brightest stars of the game, including Lionel Messi (Argentina), Cristiano Ronaldo (Portugal), and Franck Ribery (France). The roster for the United States features World Cup veterans such as goalkeeper Tim Howard and midfielder Clint Dempsey. The World Cup has been steadily growing in popularity in the United States and is sure to attract a large and diverse audience in New York and on Long Island. Businesses will have the opportunity to capitalize on the excitement with television advertising spots from Cablevision and Verizon FiOS.

Cablevision and Verizon FiOS are both offering special advertising packages for the 2014 FIFA World Cup, which will be broadcast on ESPN, ESPN2, and ESPN Deportes. The World Cup attracts a predominantly male audience, ages 25-54, from various demographics. Businesses also have the ability to choose individual games in which to run a commercial rather than purchasing an entire package. Prices for individual games may vary according to the time of the match and which teams are playing. Most packages contain additional spots on a wide array of general channels offered by Cablevision and Verizon FiOS. Continue reading “Advertising Spotlight: Advertise During the 2014 FIFA World Cup”

New York Advertising Spotlight: NHL Stanley Cup Playoffs

NHL Playoffs

The end of the 2013-14 NHL regular season is almost upon us, which means that the Stanley Cup playoffs are coming soon. The New York Rangers have clinched a spot in the playoffs and are currently battling for position in the Eastern Conference and for home-ice advantage during the first round (conference quarterfinals). The Rangers, led by Vezina Trophy-winning goaltender Henrik Lundqvist, are looking to win the Stanley Cup for the first time since the 1993-94 season. The team full of veterans, including Rick Nash, Martin St. Louis, and Ryan McDonagh, will be entertaining to watch as they try to get the Rangers back to the top of the NHL. This excitement will attract a large audience in the Greater New York area when the playoffs start on April 16th.

Cablevision is offering a special advertising package for the Stanley Cup playoffs, and your business has the opportunity to air your commercial during the Rangers’ first-round playoff games. Local businesses will have a great opportunity to attract a male-dominated audience while advertising on channels such as MSG, MSG+, and NBC Sports Network (NBCSN). These channels have a predominately male audience with ages from 18-54 years old. Continue reading “New York Advertising Spotlight: NHL Stanley Cup Playoffs”

New York Advertising Spotlight: NBA Playoffs

NBA Playoffs Advertising in New YorkThe 2013-14 NBA regular season is quickly coming to a close with two local New York teams having playoff aspirations. The New York Knicks, led by Carmelo Anthony, are seeking their fourth straight playoff appearance and are currently in the middle of a heated battle for one of two remaining playoff spots in the Eastern Conference.  The Brooklyn Nets are in the midst of a turnaround season and have clinched a playoff berth for the first time since the franchise moved from New Jersey in 2012. The NBA Playoffs, beginning on April 19th, will offer local businesses a great opportunity to advertise to a wide audience.

Cablevision is now offering separate packages of NBA advertising spots for the first and second round of the playoffs for both the Knicks and the Nets. Local businesses looking to attract a male audience will have a great opportunity to advertise with options available on channels such as ESPN, ESPN NEWS, TNT, NBA TV, YES Network, and MSG. All of these networks have a male-dominated audience, with viewership primarily in the 18-54 year-old range. Continue reading “New York Advertising Spotlight: NBA Playoffs”

Advertising Spotlight: Yankees and Mets Baseball

mets and yankeesSpring training is already underway, which means the 2014 Major League Baseball season is almost upon us. The New York Metropolitan area boasts two teams with fan bases among the league’s largest. The New York Yankees and New York Mets both have captivating story lines that are sure to attract millions of viewers throughout the season. The Yankees have a cast of newcomers who hope to get team captain Derek Jeter one last championship ring in his final season of play. The Mets hope rising homegrown stars, such as Zack Wheeler, will combine with established veterans, such as David Wright and Curtis Granderson, to get the team back into the postseason for the first time since 2006. The baseball season is a long one, which provides businesses with ample opportunity to reach large audiences with their advertisements.

Cablevision is offering two advertising packages to be broadcast over both the Yankees and Mets television networks, starting on March 31st. The Yankees Entertainment and Sports (YES) Network is a premier sports and entertainment television network featuring the 27-time World Champion New York Yankees. SportsNet New York (SNY) is New York’s 24/7 regional sports and entertainment television network featuring regular-season New York Mets telecasts.

The “Grand Slam” package offers a total of 1,360 television spots for a 15- or 22-week buy. Advertisers will be given promos during live broadcasts for 80 Yankees games and 80 Mets games, as well as 300 cross-channel Yankee or Met promos to be aired between 9:00 a.m. and midnight. In addition to the promos, companies will also be given 900 additional spots to be aired over a twenty-week period on five networks of choice. Prices for the “Grand Slam” package start at $14,475 for the Riverhead zone, $18,355 for the Brookhaven zone, $18,395 for the Huntington zone, $19,295 for the Babylon zone, $43,795 for the Hauppauge zone, $28,095 for the North Nassau zone, and $57,515 for the South Nassau zone.

The “Triple Play” package offers a total of 680 television spots for an eight- to 12-week buy. Companies will be given promos during live broadcasts for 40 Yankees games and 40 Mets games, as well as 150 cross-channel Yankee or Met promos to be aired between 9:00 a.m. and midnight. In addition to the promos, companies will also be given 450 additional spots to be aired over a ten-week period on five networks of choice. Prices for the “Triple Play” package start at $7,575 for the Riverhead zone, $9,705 for the Brookhaven zone, $9,725 for the Huntington zone, $10,175 for the Babylon zone, $22,985 for the Hauppauge zone, $14,905 for the North Nassau zone, and $26,945 for the South Nassau zone.

If you are interested in placing an advertisement or for further details regarding rates and pricing, please contact The Public Relations and Marketing Group at 1-855-PRMG-123 or email:info@theprmg.com .

Advertising Spotlight: It’s March Madness!

march madness pic

As winter comes to an end, sports fans know that the NCAA Men’s Division I Basketball Championship, commonly known as March Madness, is approaching. Starting Tuesday, March 18, sixty-eight of the best college basketball teams from around the country will compete in a fast-paced single-elimination tournament for the chance to be crowned national champions. The buzz surrounding March Madness creates one of the biggest sporting spectacles of the year, garnering much attention from the media, fans, and many notable celebrities. Millions of viewers will be tuning in during the three-week tournament, which wraps up on Monday, April 7, giving businesses the opportunity to reach large audiences with their advertisements.

Cablevision has put together two special advertising packages for spots to be run during 43 March Madness games that will be broadcast over Turner Networks (TBS, TNT, truTV). The “March Madness” package will include 229 total spots broken down among four first-round games, 24 second-round games, nine third-round games, four regional semifinal (Sweet Sixteen) games, and two national semifinal (Final Four) games, plus 180 bonus spots on ESPN News, ESPNU, NBC Sports, and Fox Sports 1. The “Half Time” package includes 104 total spots broken down among half as many games per round, and 80 bonus spots. Turner Networks has been given exclusive coverage rights for the first round and the Final Four semifinal games on TBS, which will add value to your advertising investment.

Prices for the “March Madness” package start at $2,300 for the Huntington zone, $2,660 for the Babylon zone, $3,169 for the Riverhead zone, $3,535 for the Brookhaven zone, $7,210 for the Hauppauge zone, $4,408 for the North Nassau zone, and $8,430 for the South Nassau zone.

Prices for the “Half Time” package start at $1,204 for the Huntington zone, $1,397 for the Babylon zone, $1,637 for the Riverhead zone, $1,855 for the Brookhaven zone, $3,814 for the Hauppauge zone, $2,324 for the North Nassau zone, and $4,461 for the South Nassau zone.

If you are interested in placing an advertisement or for details regarding rates and pricing, please contact The Public Relations and Marketing Group at 1-855-PRMG-123 or email: info@theprmg.com.