The “most wonderful time of year” opens heart and wallets, offering great benefits to restaurants and destinations; but, thanks to fierce competition, it also presents great challenges. Follow these steps to make your business, small or large, stand out from the crowd this holiday season.


Step 1: Recognize the common and effective trends. See if these will work for you.

During this wintry season, take advantage of all the opportunities before you. Some common and effective holiday trends include giveaways, special deals and offers, and of course holiday parties!

Giveaways can be an effective tool when trying to reach a new audience. Offering a small product or service gratis can encourage someone who has never interreacted with your business to try what you offer because it’s free.

This method’s effectiveness stems from the reluctance of consumers to invest their time and money into a product they don’t know too much about. Offering a giveaway allows a potential consumer to see how great your business or product is without taking a financial risk. This in turn encourages the customer to keep coming back – even if they have to lay down cash.

Special deals and offers work similarly. Though slightly less popular than offering a free product, special offers do allow a more immediate return. Giving a 15% discount, or offering 50% more product (i.e.: “Buy one, Get one Half Off” or “Free Kids’ Meal with Purchase of an Entrée”) is often incentive enough to persuade customers to buy something if they wouldn’t consider paying full price.

Tip: Discounts or offers are an excellent way to entice new customers, and they can help retain the loyalty of current customers*.

Holiday parties are another successful tactic that restaurants and destinations employ this time of year. Free parties or events get people in the door, a crucial component to both restaurants and destinations; face-to-face contact – whether that is in your restaurant or at your park, or merely personal contact with your staff – is the best way to foster brand loyalty.

People enjoy celebrating during the holiday season; Christmas, New Year’s, Hanukkah, Kwanzaa, Chinese New Year’s, St. Lucia’s Day – there are many cultural holidays and reasons to celebrate during the snowy season. Take advantage of the good cheer by throwing a holiday party or event. An easy incentive might be free appetizers, winter-themed drinks, or festive desserts. Be ready to have extra staff on hand that night – especially bartenders.

Tip: The key to a successful holiday party is creating buzz prior to the event. Want to learn how? Keep reading!

Step 2: Stand out from the competition.

When trying to make your restaurant or destination business stand out from the competition, there are a few things to remember. Create a warm, inviting space and don’t be pushy. People want to feel welcomed and important. However, if someone is not interested, don’t bombard them with invites or offers – accept their decision and move on to the next consumer.

There are also multiple marketing techniques a business can use to stand out. Here are a few that work for any type of restaurant or destination business:

  1. Video Ads – Advertising through videos is one of the more effective means of advertising. Short, captivating videos are more memorable to the everyday consumer than static images. In fact, 64 percent of consumers who view a video ad are more likely to buy a product than if shown a static image ad.
  2. Email Blasts – Email marketing is an effective and cost-efficient mode of exposure. In 2016, email marketing efforts drive more than 27 percent of Black Friday sales.

Here are some important things to remember when sending eblasts:

  1. Have a clear subject line: if you are offering a sale or discount, make it obvious in the subject line to encourage recipients to open the email.
  2. Don’t promote too much in a single eblast: choose two or three things to focus on rather than overwhelming consumers with information.
  3. *Reward your loyal customers with special deals: This is where email marketing can be more efficient than general, and public, social media posts. Send specific emails to loyal customers thanking them for a previous purchase and reward them with a discount for the future.
  1. Posting on Social Media – With the surge in mobile internet use, social media has become an exponentially important marketing tool, especially for restaurants and destinations. Facebook, Twitter and Instagram are a great place to post giveaways and discounts – and it’s free! Some examples of giveaway/discount posts include:
    1. Like this post for a chance to win 25% off your next visit.
    2. Comment your favorite meal below for a chance to win that meal for free.
  2. Facebook Ads – Paid Facebook advertisements are another fantastic way to reach people, and work especially well in reaching new consumers. Facebook advertising is also an effective way to build up your social media following, which can give your organic posts more of a boost.
  3. Direct Mail Holiday Cards – Printed holiday cards are a delightful way to remind people of your business without being too pushy. Do NOT try to advertise on your holiday card. Consumers will view it as tacky and desperate. Instead, keep the seasons greeting card a greeting card; a nice gesture, one that doesn’t indicate needing anything in return, will generate or add to a good reputation for your business.

Step 3: Give back if and when you can.

The holiday season is the perfect time to get involved with the community. Even if it’s a small gesture, everything counts to those in need. Donate food to a soup kitchen, volunteer at a holiday charity, or raise funds for a worthy cause. It doesn’t take much to get involved.

Tip: Giving back will not only help others; it could end up helping your business as well.

People often interact with a brand that they feel offers a great product or service, but one that is involved in the community is more likely to retain loyal customers. Your business’ name in the press associated with a kind volunteer service, or a generous donation, will only increase affection for your brand or business. Embrace the spirit of giving and your consumers will see that you care.

We hope you effectively employ these methods to stand out from the competition this holiday season. These and many other strategies can help grow your business. To learn more, contact the social media and marketing experts at Dining Out Marketing Group. Email us at or call us directly at 631-207-1057, ext. 107.

There are many ways to implement email marketing and myriad articles discussing the best plan of action. In an effort to save you time, we’ve compiled some tips on the best email marketing strategies.

Some have come to associate email marketing with spam, resulting in a sour view of the company or firm that sends the email. But, when certain tactics are implemented correctly, email marketing can provide useful and interesting content to current and prospective clients, which in turn will garner business. Word of mouth is extremely important in any industry, and successful email marketing is one way to get referrals.

Quick Tips

  1. Send Out Frequently
    E-newsletters should be sent out monthly, or at least quarterly.
  2. Don’t Blast from Home
    Don’t send to hundreds or thousands of people from your personal or work email – use an expert email marketing service.
  3. Create Valuable Content
    Don’t clog up your e-newsletter with unrelated links. You want your content to be compelling and related to audience interests
  4. Hone Your Audience
    For instance, if you own a local service business, you don’t want to waste your time targeting interstate or international clientele. There would be very little return-on-investment (ROI) and it could negatively affect your reputation with search engines.

How to Build an Email List

Start with the basics – you can use the contacts you have on file from happy customers. If you’ve been in business for a long time, this list will likely be a good starting point. Be sure to ask yourself “Would this contact be interested in receiving emails from my company?”

After that, you will need to actively build your list. There are many ways to do this:

  1. Add a “Subscribe to Our Email List” option on your website.
  2. Offer a giveaway – in exchange for the reader’s email address, he or she is entered into the raffle (for a gift card, for instance).
  3. Ask for emails in the middle or at the end of your website content
  4. Create an exit-intent pop-up – when a reader is about to leave a site, this small ad will pop up asking them if they’d like to stay up-to-date on the latest company news.
  5. Offer downloadable content, such as a how-to guide, for which readers will need to provide their email to access the content.

Take advantage of one of the many companies with nominal fees that will ensure your email address isn’t blacklisted, such as Constant Contact, StreamSend, or MailChimp. These services have e-newsletter templates that can be altered to meet your brand. If you don’t have the time, seek out the guidance of an experienced marketing team that can take care of it for you.

How to Create Valuable Content

Throughout the month, try to make a list of instances of the following:

  • Positive company news, especially external recognition like reviews or awards
  • Topical news related to the company’s industry – be sure to add a sentence or two describing how the news item might affect your audience
  • Common questions from clients or customers that you could answer in 6-8 sentences
  • Events your audience might be interested in attending
  • For retailers: the latest company offerings – such as forthcoming specials or sales
  • For service professionals: reminders about important deadlines or annual projects

Implement these details in two- or three-sentence paragraphs in the body of your e-newsletter, with pages that jump out to expand on the content. In the case that you don’t have a lot of news to share, write original content to educate your audience about your experience and your business – including why your business stands out in its field.

When to Schedule Your Campaign

You want the optimal opportunity for visibility and follow-through. Think about the day-to-day business of your audience and schedule the campaign to go out when your readers will be able to sit down and read it.

Consistency is key for email marketing; e-newsletters in particular. You want your audience to anticipate and look forward to your monthly letter, which is full of free, valuable and interesting content. If you’re getting a lot of click-throughs, think about implementing a “Forward” option. Let your audience know you’re on the lookout for new subscribers and ask if they’d consider forwarding your content to a friend or colleague who might likewise benefit from it.

Long Story, Short

Emails are a great marketing tool, because they are not only highly accessible, but also because they are easily shareable (via forwarding). Email marketing also increases your company’s visibility and keeps your name in front of current and potential customers or clientele.

Email marketing can be a useful method to garner new business. However, you may not have the time to write, research and implement your content into a monthly E-Newsletter, especially if you are a small business owner.

The Public Relations and Marketing Group is a full-service marketing firm that specializes in digital marketing for professionals, services, retailers and hospitality businesses alike. For more information about our email marketing service, contact our Long Island marketing agency, serving the greater New York City metropolitan area. Call 631-207-1057 or email for a free consultation.


Now that it has surpassed Twitter in daily users, Snapchat is one of the most popular social media apps. With the introduction of personalized geofilters for photos to increase user engagement with businesses, it can now be used as an influential marketing platform.

Snapchat is a photo- and video-sharing social media app, famously known for its vanishing element: users may to choose set a timer for their photos so that their friends can only view the photo within a certain (and short) timeframe.

Filters are a way to frame or otherwise ornament photos that users have taken with their mobile devices and will share through the Snapchat app. Geofilters take this one step further, as they are based upon the user’s specific geographic location. Many geofilter designs include logos, pictographs, words or phrases (including slang) and other fun images associated with a certain state, town, restaurant, etc. The filters were originally designed for exclusive use in public places, such as the Grand Canyon or the Washington Monument. With the introduction of on-demand geofilters that can include company logos, your business could benefit from substantial new branding and reach.

These “on-demand geofilters” won’t go unnoticed, particularly if your customer audience is made up of teens and young adults, the largest demographic to use Snapchat. According to Business Insider, 77% of college students use Snapchat every day and 58% of college students would be likely to purchase a brand’s product or service if they received a coupon on Snapchat. Additionally, Snapchat users are very actively involved with the medium, watching over 10 billion videos per day, according to a report published in Bloomberg back in April.

Your company would also benefit from the use of Snapchat geofilters for and during your planned events, as photos with filters are more likely to be shared on the social media platform than those without filters, and these shares attract attention.

A personalized geofilter for your business would appear to a Snapchat user after he or she takes a photo and swipes to the right; the filters could highlight either your brand or your particular event.

The cost for these personalized company filters depends on the size of the location where the filter will be displayed (called the “geofence”) and the length of time the filter will be displayed (from one hour to 30 days). If your business could profit from increased exposure, contact The Public Relations and Marketing Group for filter designs and other social media expertise. To learn more, call (631) 207-1057 or email us at

Trust in MarketingWhat’s the most important part of public relations? You might think that the answer is in the word “public”—in other words, how wide an audience you can reach with information about your organization. However, an equal amount of attention needs to be focused on the “relations” component of PR. PR is less a set of tried-and-true formulas for communicating with customers, and more a discipline of building trust. The relationships you cultivate with audiences will ultimately determine your company’s success or failure.

This is borne out in recent conversations across cyberspace about the role of “influencers” in social media marketing. According to data from the PR firm Edelman, more and more existing and prospective consumers turn to trusted technical experts, academic experts, peers, and even CEOs for information on what products to buy. These “influencers” are opinion leaders because they have earned a given population’s trust and can therefore powerfully affect consumers’ purchasing choices.

As one author describes it, “Influencer marketing is yesterday’s word-of-mouth marketing on steroids.” Interestingly enough, even though 21st-century consumers seem to prefer the “old-fashioned” concept of trust when deciding to make a purchase, the media they trust have shifted significantly. Edelman’s data also revealed that millennials tend to place their trust in search engines and social media more than traditional avenues.

Whether your business uses primarily traditional or online marketing in its approach, it’s safe to say that you’ll see greater results only if you use public relations to cultivate trust and build relationships with the clients that matter to you. This will strengthen brand loyalty, as people will genuinely enjoy your brand and your product. Some of our most successful clients have already developed relationships with customers who love them and what they do, and it shows.

The Public Relations and Marketing Group, LLC (PRMG) can help your organization develop a comprehensive public relations plan to connect with your audiences. As a full-service public relations, marketing and digital advertising agency, we understand the public with which your business is likely to interact, and we can connect you with influencers who will further help you develop a relationship of trust with consumers. If you have any questions about our social media or other marketing services, please contact us at (631) 207-1057 ext. 107 or at

Building an online presence is crucial to the success of any contemporary business. From a website to social media, the modern business must create a solid web presence to keep up with today’s most common method of new business acquisition: the Internet.

Search engines are certainly the most popular method for potential new customers to find local businesses, and Google is chief among them. Millions of business owners now look to Google My Business, the analytics and social media software developed to influence Google search results, to attract and retain customers.

Google My Business aims to frequently improve the properties it offers to users, and has continued its usefulness with several recent developments, including new insights, accelerated mobile pages (AMPs), and an “explore interests” feature, among others.

Key features of the new insights tool tell a business owner whether his or her listing is being viewed through Google Search or Google Maps and whether customers view the listing by searching for the business name (specific search) or by a category or related keyword (general search). An additional update removes Google Plus statistics from the insights panels.

Accelerated mobile pages (AMPs) optimize web content for mobile devices. They remove unnecessary resources, which in turn allows a mobile browser to provide a more fluid user experience. Google has announced that AMPs will be immigrating to Google’s main search results, thus increasing a company’s chances of acquiring organic traffic (versus traffic acquired from paid advertising).

Google’s projected “Explore Interests” feature would allow Google users to browse categories which appeal to them, such as music, shopping, food and drink, or sports. This feature can help drive more traffic to your company’s website by offering readers the relevant content in which they show interest.

A screenshot posted by the Android Police in its blog shows the test stage of the new feature:google my business adds explore interests feature

Search engines are an essential tool for businesses in today’s modern marketplace, and utilizing Google as a means to increase traffic, and therefore sales, is a good business practice. Although a well-rounded web presence is critical for the success of today’s business, but it can be overwhelming and sometimes difficult to navigate. The Public Relations and Marketing Group offers expert web development, marketing, advertising, public relations and social media management solutions to help your company compete in a 21st-century marketplace.  To learn more or for a free consultation, please contact us at 631-207-1057, or visit our website at

Mobile-First Marketing

Last month’s Google Performance Summit in San Francisco, CA, revealed a number of changes to Google’s AdWords and Analytics tools. Some of the highlights of Google’s summit included the development of “Promoted Pins” in Google Maps, changes in ad bidding and a new appearance for ads in search results. All of these developments reveal that Google is moving forward into the mobile-first era while continuing to handle trillions of searches every year.

Google announced that its Maps service will soon include a new generation of localized ads, as well as “promoted pins” featuring local businesses. They note, “Nearly one-third of all mobile searches are related to location,” revealing that “people’s online and offline worlds are colliding.” Since locally-based mobile searches are growing, this is a tremendous opportunity for organizations to integrate their advertisements into the stream of their followers’ lives and to show them that they are located nearby.

Changes to AdWords bidding will now allow customization based on the platform of choice – desktop, tablet, or mobile. Again this change is driven by Google’s commitment to pursue a “mobile-first” approach to advertising. The increased customization capabilities for AdWords bidding will allow businesses to optimize their marketing for whichever platform drives the greatest response and, ultimately, to reach customers more effectively.

Finally, the “mobile-first” approach to advertising has led Google to reformat the way search results appear to favor mobile platforms. This follows Google’s decision earlier this spring to remove right-hand ads from desktop search results. Expanded-text ads and new responsiveness features in mobile displays further contribute to the versatility and appeal of Google’s world-leading ads program.

Google has published some very helpful information about how mobile searches connect customers to physical businesses. Of course, Google’s search and advertising capabilities have revolutionized the face of marketing in the digital age, and their shift toward a “mobile-first” approach means they are continuing to have influence in this area. The call for professionals in this ever-changing media environment is clear: as Google notes, “accounting for mobile and designing for mobile-first are two very different things.” Mobile advertising and search capabilities offer a promising way to bridge the gap between cyberspace and physical space, as the content users see online pushes them to visit physical locations.

The Public Relations and Marketing Group, LLC (PRMG) is a full-service public relations, marketing and digital advertising agency. A Certified Google Partner, PRMG is dedicated to helping organizations and professionals drive client outreach through strategies like mobile-first marketing. If you are interested in any of the services we offer, please contact us at or 631-207-1057 for a free consultation.


Baby boomers and millennials have very different spending habits, thanks to the technology surge and influx of shopping options that have appeared over the past decade. Many companies struggle to keep up with the rapidly changing market, so The Public Relations and Marketing Group is sharing some statistics that may help.

Information and measurement company Nielsen recently released data concerning millennial spending that pointed to mobile apps, social media, and digital channels as prime opportunities for marketing and advertising.

According to the data, while baby boomers value brick-and-mortar stores for things like groceries, clothes and toiletries, millennials are three times more likely to purchase these goods online. Fifty-one percent of consumer packaged goods (CPG) online transactions in the U.S. are made by millennials. The group aged 18-34 is nearly four times more likely to use Facebook and Instagram to find new products and 50 percent said they discover new products from sources outside the store. Millennials have made Cyber Monday almost as popular and financially successful as Black Friday. Further, evidence points to the fact that mobile discovery leads to mobile purchasing, so companies that offer online payment options are much more likely to find success.

But it isn’t just an online market. In fact, 57 percent of millennials surveyed said that they enjoy wandering through the store to find new products, and they are 1.6 times more likely to try new products. This means that novelty and personal expression are integral parts of successful product campaigns.

If you’re noticing a lack of young consumers, try to permeate the digital world and create a sense of novelty for your product. Involving your company in social media, creating online coupons and methods of payment, and re-branding to keep your product modern are all ways to increase revenue. With their purchasing power growing exponentially, you can’t afford to ignore millennials’ needs.

The Public Relations and Marketing Group offers digital advertising, social media management, web development and optimization, as well as traditional advertising services, to help you reach millennials and other consumers. To learn more, please contact us at 631-207-1057.

Facebook CEO Mark Zuckerberg announced last fall that the social media site would feature a new “dislike” option following the more than six-year success of its “like” button. “Reactions”, a limited new feature which allows users to express themselves with additional emoticons “Love,” “Haha,” “Yay,” “Wow,” “Sad,” and “Angry,” was introduced as a means to convey empathy for friends and family, but will also be used to show irritation or discontent with brands and business with an online presence.

Social media has a huge impact on business success, evolving into a new – and permanent – word of mouth. In the age of online reviews, where any imperfect interaction can result in very loud discontent, businesses need to be very aware of what their consumers are thinking and feeling – particularly with regard to their product. Reactions, which is still in development with test-users based in Spain and Ireland, will provide consumers a “dislike” option when implemented. Though potentially dangerous for business, this feedback option will help companies respond to consumer complaints in real-time, ultimately upping their public status and their sales.

The problem with catch-all negative options “Sad” or “Angry” is that it will be difficult for companies to parse why their consumers are unhappy. Luckily Facebook’s comments option is increasingly popular and can be utilized to voice complaints or concerns. With the combination of a dislike and an explanatory comment, businesses know what is working and what to re-evaluate.

This direct consumer-to-brand communication is key to consumer happiness as long as businesses are responsive and follow through on the feedback they receive. Seventy-two percent of people who complain on social media platforms expect a response within one hour, according to a study by Lithium Technologies. If companies aren’t regularly monitoring their social media, this could be colossally damaging to their public reputation. But it works both ways; according to a study from the London School of Economics and the Listening Company, a seven-point increase in word of mouth advocacy can increase revenue by one percent.

When a business understands its customers’ wants and needs, it prospers. Studies show emotion is the number one factor in customer loyalty, which explains why sentimental commercials generally do better than commercials that don’t elicit emotion. Businesses that understand and reflect empathy are more competitive and more successful. If you are able to respond quickly and adapt accordingly, having a dislike button on a social media giant like Facebook will have a more positive than harmful effect on your business.

The Public Relations and Marketing Group, LLC (PRMG) is a full-service public relations and marketing agency. PRMG offers social media content creation and ad management, paper advertising, blog article content creation and website search optimization, in addition to digital marketing.

PRMG is dedicated to helping businesses, professionals, non-profit organizations, government entities, attorneys and law firms leverage their time, talents and resources by using effective public relations and marketing techniques. For more marketing advice, please contact us at (631)-207-1057 or at



You may have heard that the keys to marketing are the following: Product, Price, Placement and Promotion. These are the concepts of old and, in a new and changing digital world, you can’t afford to act traditionally. As we head into 2016, companies are expected to seamlessly represent themselves and can benefit or fold from online reviews. Consumers prefer companies that use multiple channels of communication and which easily resolve their potential customer experience issues. One of the ways to achieve this is to follow the formula:

Consumer, Context, Content, Commerce –> Convergence

The consumer is the focus of any advertising excursion and should be treated as such. With the consumer in mind, develop context, content and commerce for your product and, along with the final product, convergence will come across many platforms.

1. Consumer

Today’s consumer is connected, informed and vocal on social networks. Most importantly, the consumer is more likely to stay loyal to a company because of the feelings that the ads exude. Advertising should be centered around the consumer’s frame of mind, playing intelligently off emotions, wants, needs and personality.

2.  Context

No ad is effective without taking context into consideration – saying the right thing at the right time is crucial to your brand. Make sure you’re paying attention to current events. You may want to pull commercials featuring an airplane, for instance, if a major airline crash is all over the news.

3. Content

Content must be relevant to context and consumer. Since it can be easily manipulated and needs to be focused, content is the single most influential aspect of digital marketing.

4. Commerce

Anticipating a consumer’s needs is the crux of commerce. If your target audience is millennials, easy online access and quick shipping should be priorities. If baby boomers are your primary customers, long-lasting quality products for a low price are best. Do you carry a specialty item, or can the consumer go to a local store and purchase it? What makes your product better than a less expensive alternative? Younger generations feverishly research several products before deciding on one, while older people may buy one product on-site because of the brand. Cater your priorities to what the target audience wants and how they will seek it out.

5. Convergence

For your business to succeed, you need to establish consistency in audience communication, product quality and digital presentation. Instead of being hip for joining Facebook, your company looks careless because it doesn’t regularly update the profile. You might have a fabulous product, but your grumpy customer service staff turns consumers off. Be sure you are consistent with how you present both the company and the product.

Above all, be willing to change. With a vast and ferociously changing consumer palette, you need to stay relevant to be successful. Keep the consumer at the center. Write and exhibit consistent, relevant content and anticipate your audience’s needs. These are the steps to success.

The Public Relations and Marketing Group, LLC (PRMG) is a full-service public relations and marketing agency based in Patchogue, New York. PRMG is dedicated to helping businesses, professionals, non-profit organizations, government entities, attorneys and law firms leverage their time, talents and resources by using effective public relations and marketing techniques, as well as advertising, graphic design, website design and development, digital video production, search engine optimization (SEO) and social media tactics. For more marketing advice, please call (631)-207-1057 or visit

For most companies, the holidays are the busiest selling margin of the year, amounting to 19% for retailers and nearly 30% for jewelers and department stores. Social media and website shopping are becoming increasingly popular, but how can your business stand out amid the whirlwind frenzy of the holidays?

Advertising software program Short Stack and business advice journal recently interviewed top marketing analysts for advice on how to handle the holiday rushes with mostly unmixed results; the experts say a resounding “give to your consumers before you ask them to give to you.” If you offer more than deals and discounts, your customer base is more likely to purchase your products. Let’s take a look at the advice the experts have:

  1. Connect to local populations. Consumers want to see that your business is full of real-live human beings, notes Ann Handley, Chief Content Officer of Marketing Profs. The holidays are a great connector and an opportunity for businesses to show off their sentimental side.
  2. Help consumers with their challenges. It may be the most wonderful time of the year, but to most Americans it’s also the most stressful. In addition to finding the perfect gifts, there’s a lot of pressure to host the perfect party, hang the perfect decorations, and wear the perfect outfit. Consumers are more likely to flock to companies that alleviate some of the stress.
  3. Allow user-control. CEO of Short Stack Jim Belosic advises to give consumers a feeling that they have input and control over what the business is offering during the holiday season. Customers are most apt to respond to real consumer reviews even if they ignore the pop-up holiday ads.

This all amounts to one big idea: how can my company make the season a little easier for my consumers? When you give to people, they want to give back to you. Happy customers have a strong say in what their friends and families think of certain companies, so tailoring to your consumer’s needs this season is your best bet. Building brand value during this time of year will help keep your sales up into the New Year and beyond.

The Public Relations and Marketing Group, LLC (PRMG) is a full-service public relations and marketing agency. PRMG offers social media content creation and ad management, paper advertising, blog article content creation and website search optimization, in addition to digital marketing.

PRMG is dedicated to helping businesses, professionals, non-profit organizations, government entities, attorneys and law firms leverage their time, talents and resources by using effective public relations and marketing techniques. For more marketing advice, please contact us at (631)-207-1057 or at