Need to Reach Civil Service Employees? Advertise in The Chief!

The Chief is a weekly newspaper that exclusively covers civil service in the New York metro area. Over 24,000 copies are distributed weekly on newsstands and subscribers. In addition to the print edition, The Chief now offers a digital edition optimized for computers, tablets and mobile devices. Along with the newly optimized digital edition come new opportunities for advertising.

Advertising space is now available in both the mobile and tablet editions of the paper. A large banner on the main page of the mobile/tablet edition (300×250 pixels) will cost $200 per month, and a smaller banner (300×50 pixels) will cost $125 per month. Banner ads on the article pages will cost $150 per month for the large banner, and $75 per month for the small banner.

There are also new advertising opportunities in the print edition. The Chief now offers a premium front-page display, which is a rectangle ad (4.25”x3”) that appears on the bottom right of the front page of the newspaper. The cost for this ad is $2,000 per insertion and is printed in color. Another new opportunity is a cover wrap, which is a special wrap that surrounds the paper and covers a large area of the front page (10.83”x16”). This wrap is printed in color and costs $9,000 per front-cover insertion, and $13,000 per front-and back-cover insertion.

Standard advertising space is also available in the main print edition, and all print advertisements are included in the online edition at no extra charge. Rates start at $755 for an eighth-page ad in black and white. A quarter-page ad will cost $1,510 for black and white (add $300 for full color), a half page ad in black and white costs $3,019 (add $400 for full color), and a full-page ad costs $6,038 for black and white (add $500 for full color).

If you are interested in placing an advertisement, or for more information, please contact 1-855-PRMG-123 or email at info@theprmg.com.

Advertise in the Health & Wellness Section of the Town Crier & the Long Island Pennysaver

This February, the Town Crier and the Long Island Pennysaver will include a special feature on health and wellness. This section will spotlight the latest news, articles and tips for maintaining healthy lifestyles. Last year, the feature was very well received and popular among the medical, health and wellness communities of Nassau and Suffolk County, Long Island.

Businesses can choose from ¼ page, ½ page and full page advertisements. Rates for this opportunity vary, depending on which zone you choose to run your ad in. For example, Zone 1 is distributed in towns such as Dix Hills, Huntington and Cold Spring Harbor.

We would recommend this advertising opportunity for any business or organization in the healthcare or medical field, or any company that is looking to target those interested in health, wellness or overall fitness. If you are interested in advertising in this special section, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com.

Spotlight on Advertising: DirecTV Advertising

DirecTV is a national satellite service provider and broadcaster. Since 1994, they have only been capable of selling national ads due to the nature of satellite broadcasting. However, they have now developed a new technology as part of their household-addressable platform that enables regional advertising. The satellite signal can now send down local ad spots and store them in the consumers’ DVR boxes, until the time comes for the spots to insert themselves into national programming. The local insertions will be seamless.

In 2012, they will begin offering sales in 25 designated market areas (DMAs) across the country, including New York. For the first time, local advertisers will be able to target DirecTV subscribers in only the wider metro area around New York City, rather than the whole country. The New York DMA covers southern New York, including Long Island, northern New Jersey and parts of Connecticut. Approximately 270,000 DirecTV subscribers in the New York DMA will have the ability to receive local ads.

This offering will present a new option for advertisers used to Cablevision, FiOS and Time Warner.

For more information about DirecTV advertising, please contact The Public Relations and Marketing Group at (631) 207-1057 or email johnzaher@theprmg.com.