Start the Summer With Outdoor Advertising

As the weather improves and the school year comes to an end, people move outside. If you want them to see your message, you need your ad campaign to move outside with them. Outdoor advertising presents a message to the viewer that they cannot opt out of. They cannot turn off a billboard, or turn the page on a bus ad.

Outdoor advertising comes in many forms, but the key is always location. Your ads need to be in a place rich with foot traffic. If you are a brick-and-mortar retailer, the ads should be within walking distance from your shop. If you provide a unique service, the ad can be in driving distance, but still within the community. For wider exposure, ads can be placed on public transportation or “mobile billboards”; you can even have your billboard towed by scooter!

Your business may do well to consider some of the following options:

• Bus and bus shelter ads
• Train station platform billboards
• Train trestle ads
• Street and sidewalk decals
• Lawn signs and exterior vinyl banners
• Summer event sponsorships

PRMG can help coordinate a comprehensive outdoor advertising plan to fit in with your company’s marketing strategy.

For more information or details regarding rates and pricing, please contact The Public Relations and Marketing Group at (631) 207-1057 or email johnzaher@theprmg.com.

Derek Jeter’s 3,000th Hit – Newsday Special Section

Newsday is printing a special commemorative section to celebrate Derek Jeter’s 3,000th hit. This will be a full-circulation section – home delivery and newsstands, printed on bright white paper. Newsday is printing the section in advance so it will be published the day after the 3,000th hit. Advertising rates are highly discounted and include color. In addition to the printed ads in the section, all advertisers will be entitled to a bonus web ad (estimated 250,000 impressions). When you submit the print ad, you may also submit a cube or a banner, which Newsday will then post for free on the sports section and/or Newsday.com. This special section will receive lots of immediate exposure when it is published and should have an extended shelf life.

The anticipated date for publication is anywhere between June 7 and June 17. Please contact us if your company is interested in placing an ad.