Advertising Spotlight: 2014 MLB Playoffs Package

MLB Postseason

September is here, meaning the Major League Baseball regular season will soon be coming to an end. The MLB postseason is set to begin September 30th with the Wild Card Playoff games that determine which wild card teams will advance to the Division Series in both the American and National Leagues.  This year, a new team will be crowned the World Series champion as last year’s victor, the Boston Red Sox, will not be in the postseason.  While the playoff field is not set yet, some of the frontrunners in the American League are the Los Angeles Angels of Anaheim, led by Mike Trout; the Baltimore Orioles, featuring Adam Jones; and the Oakland Athletics, with Josh Donaldson. From the National League, the Washington Nationals, featuring Stephen Strasburg; the Los Angeles Dodgers, including Yasiel Puig; and the St. Louis Cardinals, with Adam Wainwright are among the teams that hope to claim the title. Continue reading “Advertising Spotlight: 2014 MLB Playoffs Package”

Advertising Spotlight: Yankees and Mets Baseball

mets and yankeesSpring training is already underway, which means the 2014 Major League Baseball season is almost upon us. The New York Metropolitan area boasts two teams with fan bases among the league’s largest. The New York Yankees and New York Mets both have captivating story lines that are sure to attract millions of viewers throughout the season. The Yankees have a cast of newcomers who hope to get team captain Derek Jeter one last championship ring in his final season of play. The Mets hope rising homegrown stars, such as Zack Wheeler, will combine with established veterans, such as David Wright and Curtis Granderson, to get the team back into the postseason for the first time since 2006. The baseball season is a long one, which provides businesses with ample opportunity to reach large audiences with their advertisements.

Cablevision is offering two advertising packages to be broadcast over both the Yankees and Mets television networks, starting on March 31st. The Yankees Entertainment and Sports (YES) Network is a premier sports and entertainment television network featuring the 27-time World Champion New York Yankees. SportsNet New York (SNY) is New York’s 24/7 regional sports and entertainment television network featuring regular-season New York Mets telecasts.

The “Grand Slam” package offers a total of 1,360 television spots for a 15- or 22-week buy. Advertisers will be given promos during live broadcasts for 80 Yankees games and 80 Mets games, as well as 300 cross-channel Yankee or Met promos to be aired between 9:00 a.m. and midnight. In addition to the promos, companies will also be given 900 additional spots to be aired over a twenty-week period on five networks of choice. Prices for the “Grand Slam” package start at $14,475 for the Riverhead zone, $18,355 for the Brookhaven zone, $18,395 for the Huntington zone, $19,295 for the Babylon zone, $43,795 for the Hauppauge zone, $28,095 for the North Nassau zone, and $57,515 for the South Nassau zone.

The “Triple Play” package offers a total of 680 television spots for an eight- to 12-week buy. Companies will be given promos during live broadcasts for 40 Yankees games and 40 Mets games, as well as 150 cross-channel Yankee or Met promos to be aired between 9:00 a.m. and midnight. In addition to the promos, companies will also be given 450 additional spots to be aired over a ten-week period on five networks of choice. Prices for the “Triple Play” package start at $7,575 for the Riverhead zone, $9,705 for the Brookhaven zone, $9,725 for the Huntington zone, $10,175 for the Babylon zone, $22,985 for the Hauppauge zone, $14,905 for the North Nassau zone, and $26,945 for the South Nassau zone.

If you are interested in placing an advertisement or for further details regarding rates and pricing, please contact The Public Relations and Marketing Group at 1-855-PRMG-123 or email:info@theprmg.com .

Derek Jeter’s 3,000th Hit – Newsday Special Section

Newsday is printing a special commemorative section to celebrate Derek Jeter’s 3,000th hit. This will be a full-circulation section – home delivery and newsstands, printed on bright white paper. Newsday is printing the section in advance so it will be published the day after the 3,000th hit. Advertising rates are highly discounted and include color. In addition to the printed ads in the section, all advertisers will be entitled to a bonus web ad (estimated 250,000 impressions). When you submit the print ad, you may also submit a cube or a banner, which Newsday will then post for free on the sports section and/or Newsday.com. This special section will receive lots of immediate exposure when it is published and should have an extended shelf life.

The anticipated date for publication is anywhere between June 7 and June 17. Please contact us if your company is interested in placing an ad.