Advertising Spotlight: It’s March Madness!

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As winter comes to an end, sports fans know that the NCAA Men’s Division I Basketball Championship, commonly known as March Madness, is approaching. Starting Tuesday, March 18, sixty-eight of the best college basketball teams from around the country will compete in a fast-paced single-elimination tournament for the chance to be crowned national champions. The buzz surrounding March Madness creates one of the biggest sporting spectacles of the year, garnering much attention from the media, fans, and many notable celebrities. Millions of viewers will be tuning in during the three-week tournament, which wraps up on Monday, April 7, giving businesses the opportunity to reach large audiences with their advertisements.

Cablevision has put together two special advertising packages for spots to be run during 43 March Madness games that will be broadcast over Turner Networks (TBS, TNT, truTV). The “March Madness” package will include 229 total spots broken down among four first-round games, 24 second-round games, nine third-round games, four regional semifinal (Sweet Sixteen) games, and two national semifinal (Final Four) games, plus 180 bonus spots on ESPN News, ESPNU, NBC Sports, and Fox Sports 1. The “Half Time” package includes 104 total spots broken down among half as many games per round, and 80 bonus spots. Turner Networks has been given exclusive coverage rights for the first round and the Final Four semifinal games on TBS, which will add value to your advertising investment.

Prices for the “March Madness” package start at $2,300 for the Huntington zone, $2,660 for the Babylon zone, $3,169 for the Riverhead zone, $3,535 for the Brookhaven zone, $7,210 for the Hauppauge zone, $4,408 for the North Nassau zone, and $8,430 for the South Nassau zone.

Prices for the “Half Time” package start at $1,204 for the Huntington zone, $1,397 for the Babylon zone, $1,637 for the Riverhead zone, $1,855 for the Brookhaven zone, $3,814 for the Hauppauge zone, $2,324 for the North Nassau zone, and $4,461 for the South Nassau zone.

If you are interested in placing an advertisement or for details regarding rates and pricing, please contact The Public Relations and Marketing Group at 1-855-PRMG-123 or email: info@theprmg.com.

Advertise During the 75th Annual NCAA March Madness Tournament

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March Madness is almost here again! This year marks the 75th anniversary of the NCAA March Madness Division I men’s basketball championship, and now your business can advertise during these intense games. CBS is continuing to share coverage of the tournament with Turner Networks. Games will air on TBS, TNT, TruTV and CBS beginning on March 19th. Advertising during March Madness is a great way to reach men between the ages of 25 and 54.

Cablevision is currently offering a package that will give your business the opportunity to show ads during the first four rounds of the tournament, as well as 80 bonus spots on other sports networks. The package includes spots during four first-round games, 15 second-round games, six third-round games, and three fourth-round games. Prices start at $1,955 for the Riverhead zone, $4,525 for the Hauppauge zone, $2,525 for the Brookhaven zone, $3,352 for the Babylon zone, $3,088 for the Huntington zone, $4,048 for North Nassau, and $4,916 for South Nassau.

If you are interested in placing an advertisement or for more information, please contact us at 1-855-PRMG-123 or at info@theprmg.com.

Advertise with The New York Knicks on MSG

The New York Knicks’ audience continues to increase with the team’s success and rising stardom of Jeremy Lin. Your business’ message can now reach an even wider audience by advertising on MSG during Knicks basketball games. Over the last several games, the Knicks are seeing a huge jump in ratings on MSG, compared to the early-season average. From February 4 to 11 alone, there has been a 150% increase in female audiences, ages 25 to 54 and a 43% increase in male audiences, ages 25 to 54. Overall, that’s a 67% increase in adult viewers, ages 25 to 54! Since the majority of this audience is made up of males, ages 25 to 54, we recommend businesses that are looking to target male viewers. Rates to advertise on MSG throughout Long Island, reaching approximately 10,950 households, are at $595.

If your business is interested in advertising or would like to advertise with the New York Knicks, please contact The Public Relations and Marketing Group at (631) 207-1057 or email johnzaher@theprmg.com.