PRMG Announces Launch of New York Lawyer Pages Website

Introducing New York Lawyer Pages

PRMG Announces Launch of New York Lawyer Pages Website

www.nylawyerpages.com

The Public Relations and Marketing Group, LLC (PRMG) announced it has launched its newest website-based entity, New York Lawyer Pages (www.nylawyerpages.com). The website was created by PRMG, a leading provider of customized marketing solutions for attorneys in New York State. The site provides important resources for the public by allowing them access to a database of attorneys who practice in the field in which they need assistance based on geographic area, read articles about legal issues and even obtain legal forms.

“By concentrating this site only on New York, it will be easier for the public to find the information they are looking for and that the content provided is more pertinent to their legal issue,” said John C. Zaher, President/CEO, The Public Relations and Marketing Group.

For a monthly membership fee, attorneys can list their firm online in order to promote their practice and further increase their exposure. They can submit a listing, summarizing what the firm does and the practice areas in which they concentrate. Their firm can be searchable within the NYLawyerPages website by name of the attorney or firm, practice area, zip code, city or county. All entries will be optimized and indexed by all major search engines. Attorneys can also post any news and accomplishments they may wish prospective clients to know about.

Currently, PRMG is providing free basic listings through March 31, 2011. The Basic Listing includes a listing in the directory under three categories, news and article postings. Attorneys can also be listed in a Featured Listing, which includes a listing in the directory under three categories with precedence over basic listings, news and article postings for a monthly fee of $49.95. The Front Page Spotlight includes an attorney spotlight ad with a link to the entry on the front page and the same features offered as the Featured Listing. Front Page Spotlight ads are $99.95 per month.

In addition, NYLawyerPages allows attorneys to submit articles to the website, which will be filed under various legal categories. The articles are then “tweeted” on NYLawyerPages’ Twitter page (www.twitter.com/nylawyerpages). Attorneys can also link their firm’s website in their articles as a way to generate more traffic and improve optimization of their firm’s website. NYLawyerPages’ “Submitting an Article Guide” provides knowledge of how search engines work and how keywords affect the firm’s ranking. All legal articles will be optimized and indexed by all major search engines daily.

NYLawyerPages also has legal documents that can be downloaded from the site, provided by LegalZoom. Documents are available for those who wish to form a business, protect their intellectual property, plan a will or seek other personal services (power of attorney, small claims, divorce, name change).

For the latest news from the legal world, NYLawyerPages has a Legal News tab which receives RSS feeds of articles from various media sources. There is also a lead generation function in which visitors can fill out a form online to request to be contacted by legal counsel. Prospective clients can request to be contacted by a firm concentrating in their area of need. The firm closest in geography which concentrates in that practice area will receive their request via e-mail.

“We are very pleased to launch NYLawyerPages. The site’s technology and user-friendly interface will help attorneys build their practices not only through its directory, but also by using its content-based optimization tools to drive traffic to their own firm web sites. Over time, we believe that by empowering attorneys and by providing a value-based alternative that is specific to New York State, NYLawyerPages has the potential to rival its leading competitors,” said Mr. Zaher.

For more information, call (631) 207-1057 or visit www.nylawyerpages.com.

Free Whitepaper: Social Media For Non-Profit Organizations

Before the rise of social media, most non-profit organizations needed to either buy expensive advertising or receive media coverage to attract the attention of their target audience and spread awareness about their mission. The Web, however, acts as a great equalizer and offers tremendous potential for non-profit organizations to build a community that believes in its mission.

A recent annual survey on Long Island’s non-profit organizations found that only 40% of non-profits are using social media. Social media is one of the fastest growing channels for public relations and marketing today and by not tapping into social media, your non-profit organization may be missing out an opportunity to directly find and connect with those who are truly passionate about your cause.

To find out more about how your organization can leverage social media, click here to fill out a request form for your free whitepaper.

Using Social Media To Drive Your Search Engine Optimization (SEO)

Social media can be a great way to take your message directly to your target audience. Using various social media tools, you can build your online profile and reputation, create more backlinks and drive people back to your Web site.Social Media

Below are the various tools PRMG uses to get clients maximum exposure on the Web:

Blogs: Blogs are Web journals that contain opinions on different subjects. Often described as the “front door” to social media, the authors of blogs can read, comment and exchange links on other blogs. Since blogs can be updated more frequently, search engines looking for fresh content will rank it higher and make it more searchable.

Besides this, blogs can be a great way for you to build your organization’s reputation, showcase its expertise, highlight a product or service, and help improve your Search Engine Optimization by drawing audiences back to your website and including backlinks to internal pages in blog entries. They also provide a more personal way of communicating with your customers or other target audiences, giving you an opportunity to obtain constant feedback from them.

Social Networking: Social networking sites operate on the simple premise of building a profile and connecting, interacting and sharing information with “friends” over the network.

Facebook, which has more than 200 million users worldwide, allows you to build your own business fan page and create your own targeted ads, applications or platforms, which can serve as a great marketing tool. Using Facebook, you can share links, latest company news, start discussions, list events and post videos and pictures.

LinkedIn, another popular site, is particularly known for professional networking, where you can create a profile, and also display recommendations or testimonials from clients or former employers, ask and answer questions on business-related topics and create or join a professional networking group.

Microblogs: Twitter, the most popular microblogging tool, is a free service that allows members to send short messages or updates that are 140 characters or less. The message is sent to people’s “followers” or people who are interested in what the person has to say or share. Twitter can be a useful tool to drive people to your blog, Web site or Facebook profile by posting a URL every time you update them or want to inform people of latest events, promotions, press releases or company news. By posting your Web site URL to your Twitter profile or including your Web site link in a direct message to new followers, you would also be helping to boost traffic to your Web site.

Since it only consists of short updates, Twitter can often be easier to keep up with, as compared with blogging, and still help you connect and network with current or prospective customers. Many organizations use Twitter for customer service and as a quick way to monitor what others are saying about their brand.

How PRMG Can Help You Tap Into Social Media

The vast array of social media tools available can often be confusing. To help you cut through the social media clutter, we begin by first identifying your business and communication goals. Based on your target audience, we devise a marketing and communication strategy, and select social media tools that can help you best achieve your goals and reach your target audience most effectively.

Whether you need help with starting a blog, setting up a Facebook page or a Twitter profile, PRMG will always adopt an integrated approach to social media and ensure that it complements your traditional public relations and marketing efforts.

Using Public Relations to Drive Your SEO

The Web can be a great place to showcase your product or service and get out your message directly to your customers. However, with the evolution of the Web into a crowded marketplace, being found easily by your target audience can often be a challenge. By strengthening your online presence and improving your rankings in search engines, you can enable consumers and media to find you at the precise moment that they are looking for information or need a particular product or service that you can provide.

Wikipedia defines Search Engine Optimization (SEO) as the process of improving the volume or quality of traffic to a Web site from search engines through search results. Usually, the higher a site ranks in search results, the more traffic it receives from search engines. In simple words, SEO is mostly based on three steps:

• Identifying a profitable key phrase
• Creating content around the key phrase
• Building backlinks around the key phrase and other relevant content

Backlinks are clickable words, phrases or images that take a user from one Web page to another. While quality and not just quantity of the links is important, more and more backlinks to your site can help improve your search engine rankings.

Traditionally, SEO has only been associated with marketing and Web development, with a focus on Web site usability and architecture. While optimizing Web copy, graphics and multimedia files for search engines is important, most organizations ignore the importance of public relations in driving SEO results.

Here are a few PR tips and techniques that can be used to achieve better SEO results:

News releases
With most journalists increasingly looking online for information, e-mail pitches alone are not very effective. By posting the latest news releases about your company on online news distribution services and your Web site, you can ensure that journalists can easily access newsworthy information about your company.

Besides journalists, most consumers and other target audiences use the Web as their primary source of information. This has changed the traditional public relations practice of distributing press releases exclusively to the media. Press releases can now serve as a great tool to directly reach your target audience with the latest news and information about your company or organization, and direct them to your product or service.

In The New Rules of Marketing and PR, David M. Scott offers a great example of how this can be done effectively. While researching on marketing programs that deliver revenue faster and help shorten the sales cycle, he googled the phrase “accelerate your sales cycle.” The highest-ranked result on Google was for a press release for a new product by WebEx, a company that provides online collaboration services. The press release, distributed through an online news release service, had direct links pointing to WebEx’s site with additional links to free trial offers for their services. The release had been optimized for relevant search terms and phrases, so that people searching for those phrases could find it easily.

Using tools like Wordtracker, you can identify keywords and phrases that can be included in the headline and copy of the news release. However, it is important to strike a balance between including keywords and content relevant to your audiences. If keywords are overused, search engines will reject your press release.

Submitting articles
Submitting bylined articles to relevant online publications and Web sites can be a great way to not just strengthen your online presence and SEO, but also help to display your organization’s expertise and thought leadership. Again, the quality of links is important; getting placed in a top-tier publication will boost your search engine optimization much more. Submitting blog articles or articles from your organization’s internal newsletter can also be a great way to generate additional clicks without creating new content.

Participating in blogs, online forums and microblogs
Starting your own blog with content that includes relevant keywords and internal links to your Web site can be a great way to optimize your Web site. Since blogs can be updated more frequently, search engines looking for fresh content will rank it higher and make it more searchable. Participating in forums relevant to your industry or field, you can drive your message to a highly targeted group. A good way to contribute to online forums is to post questions or comments with a link to your site. Posting your Web site URL to your Twitter profile or including your Web site link in a direct message to new followers can also help boost traffic to your Web site.

For more information on our social media and digital marketing services, contact PRMG at johnzaher@theprmg.com.