Which Social Media Should I Put My Efforts into for My Business?

Due to issues with privacy and security, Google+ is shutting down in April of 2019.

On November 6, 2018, Google+ users were faced with the exposure of their private profile content. Alphabet Inc, Google’s mother company, revealed that a bug allowed 52 million users’ private information to be compromised and given to outside app developers without the users’ consent.

“Protecting the privacy and security of our users has long been an essential part of our mission,” says Google, Inc. CEO Sundar Pichai. Yet, in October of 2018, there was a similar breach of privacy which also provided outside app developers with Google+ users’ private information, including full names, email addresses, genders, birthdays, photos, places lived, relationship statuses, and occupations. It was after this glitch that Google initially announced the demise of Google+, which was to be terminated in August of 2019. Considering the second privacy violation, the date of termination was moved up four months to April 2019.

So, with all these major changes from Google, which platform(s) are most practical and provide the most security for your company?

Google My Business (GMB) is presumed to be the platform of choice for business owners. GMB is a free tool for businesses to supervise their online presence throughout Google, including Google Search and Google Maps. This platform allows customers to find your business’ location as well as inform them about your business, its hours, and contact information.

Within your GMB account, there is a section called Insights which offers new analytic features. Among these are queries used to find your business, customer actions like visiting your website, making phone calls, and direction requests. The platform also allows business owners to place ads, write posts, upload pictures, and update company information. Another aspect beneficial to business owners is that GMB allows for customers to leave a review of the company and compiles them in an easy-to-read list. These reviews can be responded to by the business owners.

Other Social Media You Should Use for Your Business

Social media is the basis of which most customers are going to learn more about your business. Many companies use various social media platforms to not only connect with their customers but to gain visibility throughout the internet as well. It is most beneficial to your company if you utilize multiple social media outlets to market your business. But which ones are worth it?

LinkedIn is the most professional social media platform and allows businesses to network with other people or companies and draw potential customers or clients to your business. On your company profile, you can share any awards bestowed, your accomplishments, and post in detail about current and past projects. In addition to these features, you can post and share articles, videos, and photos on your newsfeed with your network of connections and followers. You can even develop your own articles using LinkedIn Publishing. Another great aspect of LinkedIn that is ideal for business owners is the ability to list job openings and review applications from potential employees. LinkedIn is a one-stop-shop for all your social media, marketing, and business development needs.

Facebook has specific pages and profiles for companies and business professionals. These provide the business with analytics, ad opportunities, and the ability to post events and updates along with photos and videos. Keeping your clients and customers up to date on all that’s happening with your business has never been easier or more condensed into one outlet. Facebook Messenger also provides more interaction with customers. Messenger allows customers to directly message a business and discuss any questions or concerns they may have.

Instagram is perfect for sharing photos and videos from company events and posting promotional graphics to market your products or services. There is a business profile option which will allow you to connect your email address, phone number and website at the top of your Instagram page. Interaction with customers and clients is extremely simple with Instagram’s comments which, depending on your privacy settings, give anyone the ability to write a comment on a post.

Twitter is another great social media platform for businesses to post last minute updates to their followers about promotions, events, or cancelations due to weather. In addition to these updates, Twitter is also a great source to repost from Facebook and Instagram.

Not sure which social media platform is best for your business? Focus on what your company is providing to the public. If you have a lot of photographs to share with your customers, Instagram is a great option to allow your pictures to highlight your business. If your business hosts a lot of events, consider utilizing Facebook to create ads and invite customers to these events. Additionally, Twitter is great for making quick updates to schedules and keeping in contact with clients. If you still aren’t positive about what platform to use, start with one you are personally using. This way, you already have some experience with the platform and can utilize your prior knowledge to increase your business’ exposure.

You may find that you want to have presence on more than one social media network. Being present in multiple areas will increase your company’s visibility and help you reach more potential customers.

Managing Multiple Social Media Accounts

It may seem as if managing multiple social media accounts can become overwhelming. However, there is no need to fret. There are terrific software programs that help consolidate all your social media accounts in one space. Among these are Hootsuite and Buffer.

Hootsuite integrates multiple types of social media outlets such as Facebook, Instagram, and Twitter into one interface. Other sites such as YouTube, LinkedIn, and WordPress blogs can be incorporated. If you have multiple businesses or organizations you manage, you may add these organizations along with all their respective social media accounts. Buffer is very similar. You can include multiple organizations as well, and each may have multiple social media accounts. Among those covered are Facebook, Twitter, Instagram, Pinterest, and LinkedIn.

These integrations are wonderful because they provide you with the ability to create a singular post and share it on all your social media platforms with just a few clicks. You can also schedule your posts to go out at a later date or time, even months in advance! Both Hootsuite and Buffer provide analytics and the ability to respond to all your comments within the same window.

When it comes to choosing which social media management software is best for your business, it is best to research each software to find one that fits your needs and budget. For further information please contact us at 1-855-PRMG-123 or email us at info@theprmg.com.

YouTube’s Popularity Can Help Your Business

YouTube is a video sharing and hosting platform owned by Google. Users can upload content to their own YouTube pages and share the videos on other social media platforms. Oftentimes, YouTube is used for tutorial and how-to videos, company overviews and event videos, music and gaming videos, and clips from popular TV shows. Some videos go “viral” which means they are viewed by millions of people from all over the world and are shared on other media such as Facebook, Twitter, and Instagram.

In 2006, Google acquired YouTube for 1.65 billion dollars. Since then, YouTube’s worth and exposure has grown exponentially. What started out as a site for posting funny home videos, is now a site where Google splits its revenue with content creators to produce high quality content. Due to these advancements, according to the YouTube Global Internal Data in 2016, the number of advertisers on YouTube increased by threefold over the last two years.

How to Utilize YouTube to Grow Your Business

Video advertising is a great way to showcase all your business has to offer. Viewers can get a genuine visual of who your company is and the area in which it specializes. You can use videos to highlight specific products your company sells and how they work. Or if you’re a service-based company, you can create videos discussing your services and how they help your customers.

Did you know that during TV’s prime time, more 18-49-year-olds are watching YouTube in the United States than they are watching prime time shows? This was determined by a Google-commissioned Nielsen study in 2016. Another result from the study declares people 18 and over spend more time watching YouTube than traditional television. That suggests an ad on YouTube has the potential to be more effective than traditional TV and broadcast advertising.

How to Setup a YouTube Ad

Setup a YouTube account

To get started, you are going to need to have a YouTube account for your company. It is necessary that you have a video pre-made and uploaded to YouTube before you advertise it on the site.

Create a High-Quality Commercial Video

If you don’t have a video, it’s recommended you hire a professional to create one for your company. While YouTube provides you with tips on how to make a good quality video on your smartphone, often the most effective way to have people watch your ad is to ensure it is high quality by using high-tech equipment and a professional editor.

Choose Who Should See Your Ad

If your company sells makeup products, you probably want your ads to be presented to users who consistently watch makeup tutorials. You can also select a geographic location to display your ad to people in a specific region.

Set Your Budget

From small businesses to large corporations, YouTube has advertising options for companies of all sizes and budgets. Sometimes, YouTube even has special offers for advertising services.

With YouTube’s continuously growing audience and Google as its backbone, video advertising on YouTube is beneficial to companies in any U.S. region, of any size, and of any purpose or service. YouTube’s wide range of content provides businesses with opportunities most suitable to their products and services.

So, what are you waiting for? To learn more about advertising your business, please email us at johnzaher@theprmg.com or call 1-855-776-4123.

Client Breakdown: The Types of Clients We Serve

The Public Relations and Marketing Group (PRMG) is a full-service public relations and marketing firm based in New York. Our company was founded in 2002 by John C. Zaher, who at that point, already had over 10 years of experience in the PR and marketing fields. Fully equipped with an expert staff, PRMG has the tools to successfully meet our clients’ needs.

PRMG provides a full evaluation of your current marketing strategies and develops a customized plan that matches your needs, budget, and target audiences. So, who are the types of clients we serve?

Our Clients

We service professionals, corporations, non-profit organizations and government entities, as well as tourism and entertainment clients. Some of our clients include Gershow Recycling, the School-Business Partnerships of Long Island, Inc., The Long Island Game Farm, Ben’s Kosher Delicatessen, the Village of Islandia, and McPeak’s Assisted Living, just to name a few. Along with these clients, our subsidiary company, PR4Laywers, services law firms such as Tully Law, P.C., Sullivan & Kehoe, LLP, Mart Grossbach P.C., amongst others.

Additionally, we work with public sector entities such as town villages, school and library districts, as well as fire districts. One of the great aspects of PRMG is that while we also have multiple clients in the tri-state area, many of our clients are located in Long Island. This allows us to understand the typical Long Island customer from multiple areas of concentration and local demographics.

Our Services

We work with clients on specific projects such as branding, TV and video production, web development, advertising, and more. However, we also work with clients on retainer to continue meeting their social media management, website hosting, SEO, public relations, newsletter, and direct mail needs, among others.

Here’s what some of our clients have said about the quality of our services:

“PRMG has an excellent handle on all marketing aspects for our non-profit organization. From garnering continued media coverage of our top-tier robotics events, to growing our social media presence, PRMG helps us reach the audiences we need to expand our presence across Long Island.” – Bertram Dittmar, executive director of School-Business Partnerships of Long Island, Inc.

“John is excellent at implementation and execution of marketing plans and ideas. PRMG is ‘quick on the draw’ when timing is of the essence. John’s long-term approach is what separates him and his company from other agencies.” – James P. McPeak, Owner, McPeak’s Assisted Living

“John is an experienced manager and result oriented. His vision and ideas are right on target and his results prove that. His attention to detail and his knowledge of business do help in reaching his goals.” – Allan Dorman, Mayor of Village of Islandia

How can we help your business grow? Visit our website or contact us at 631-207-2057 or send an email to johnzaher@theprmg.com.

We look forward to hearing from you!

Blogging Best Practices

Bloggers from the public relations and marketing groupBy now, most bloggers are familiar with the phrase “content is king,” and while there really is no substitute for good content, many bloggers are simply not getting the audience their content merits.  A lack of knowledge of search engine optimization (SEO) techniques is the main reason for low readership on well-written and frequently updated blogs. But even those who are not tech-savvy can optimize their blogs by improving the quality, images, tags and links (assuming you are using a user friendly website such as WordPress, Drupal or CMS). Continue reading “Blogging Best Practices”

Target Local Customers with Facebook for Business

facebook megaphoneFacebook has numerous features to its advertising to make it even easier to attract potential customers. The most popular advertisement Facebook offers, the local awareness advertisement, was created by Facebook to help local businesses target people within a given radius as small as one mile. This is designed to increase the number of local visitors to your location, ultimately generating more business and to present new business opportunities. Continue reading “Target Local Customers with Facebook for Business”

Advertising Spotlight: Holiday Greeting 2014

Holiday GreetingThe holiday season is once again upon us. In true holiday tradition, Cablevision is offering special advertising packages for the upcoming holiday season. This year, the packages offered feature a 15-second holiday greeting and can be customized to include your business’ logo, name, and contact information. These brief holiday advertising spotlights can help your business connect with local viewers, build goodwill and increase your brand’s recognition.  The holiday greetings will run between December 1st and December 28th. Continue reading “Advertising Spotlight: Holiday Greeting 2014”

Start Planning Your Holiday Marketing

Sale Tag WreathThe most prosperous time of year is approaching: the fourth financial quarter and the holiday season. How can your business capitalize from the holiday rush? Start planning your holiday marketing efforts now! Use your business’ social media sites, online marketing, and public relations efforts to build a comprehensive holiday marketing plan. Continue reading “Start Planning Your Holiday Marketing”

Top Five Reasons to Sign Up for Hootsuite

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For businesses and agencies that need to keep track of multiple social media accounts, Hootsuite is the ultimate dashboard for social media management. Rather than remembering multiple passwords and going to each site to make posts, Hootsuite allows users to manage all of their social media accounts from a central location with either a free or Pro account (paid).  Here are our top five benefits of managing social media accounts with Hootsuite. Continue reading “Top Five Reasons to Sign Up for Hootsuite”

Advertising Spotlight: Newsday’s New York Mets 50th Anniversary Commemorative Special Section

Newsday: New York Mets’ 50th Anniversary Commemorative Special Section

Newsday will be publishing a commemorative special section to celebrate the New York Mets’ 50th anniversary on Friday, May 25. The full color pull-out will be printed on bright white paper and available to all subscribers and readers just in time for Banner Day, on Sunday, May 27. Memorialize your support for the Mets and their fans with an ad. We recommend this section especially for organizations looking to reach an enthusiastic male audience and for any business currently advertising on television during baseball games.

All ads will run in both Nassau and Suffolk counties and full-run rates are significantly discounted from regular retail rates, with a color full page costing less than $9,300 (as compared to over $21,000 for the same ad in a typical Friday edition). A half page is going for $5,575 and a quarter page for $3,350. For black-and-white ads, subtract 15%.

For more information on advertising or design services, please contact The Public Relations and Marketing Group at (631) 207-1057 or email johnzaher@theprmg.com.

5 Web Skills Every Public Relations Professional Should Have

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More than ever before, we live in an age of lightning-fast exchanges of news and a seemingly endless stream of information at our fingertips. While traditional public relations techniques are still important, being able to adapt to recent Web and social media trends is essential for success in this industry. The ability to create content, build relationships and convey information is as important as ever, but there are a variety of new, digital methods to doing this. This article will provide you with an overview of five important skills that every public relations professional should have, including creating content for online sources, proactive monitoring, visual communications, adaptation and consistency.

  1. Online Content Creation — It has always been important for public relations professionals to create strong and compelling content but, especially in this age, it is equally important to optimize this content for the Web. Even if your online press releases or social media updates contain quality content and writing, your efforts will go unrecognized if no one can find it online. Using methods to optimize your content for search engines will help your content get found. Make sure to always include keywords throughout your copy and include hyperlinks and relevant tags whenever possible. For more information on content creation and search engine optimization, read our articles, “Why Quality Content Reigns Supreme” and “What You Need to Know About SEO.”
  2. Proactive Monitoring — It’s important to set aside some time for a Web and social media monitoring strategy to keep informed of what’s being said online. For anyone in the field of communications, it’s helpful to monitor conversations, mentions of brands and businesses and current trends and to get involved in online discussion groups. If you haven’t already, set up Google Alerts for phrases that either interest you or are related to your business or clients. For example, create alerts for business names, products and areas that you want to receive updates from. Always keep yourself informed with what’s being said about your business or client on the Web and stay up-to-date with industry updates and tips on how to grow professionally. For more information, please refer to our articles, “Social Media Publishing 101” and “How to Monitor Your Facebook and Twitter Success.”
  3. Visual Communications — Strong visuals have always been powerful in regards to public relations efforts. Many people are able to connect stories and information more easily on a visual level rather than through text alone. Infographics, charts and traditional photographs have become immensely popular online thanks to the rise in photo sharing websites such as PinterestFlickr and Instagram, which can be downloaded on iPhone or Android devices. It’s important to include a multimedia element, such as a photo, video or graph, in press releases, social media updates and blog posts whenever possible. You may even consider creating a Flickr or Pinterest account to store and categorize your photos. For more information on the importance of visual communications, refer to our article, “How Photo Sharing Sites Can Help Your Business.” Public relations professionals should be able to harness multimedia to engage audiences and encourage them to share this content.
  4. Adaptation — Especially in the ever-changing realm of social media, there are constantly new updates and tools to be explored. With Twitter redesigning its interface and Facebook’s new Timeline for business pages, professionals should be prepared for these changes and implement new strategies and techniques accordingly. Being able to adapt and take advantage of new tools can keep you one step ahead of the competition.
  5. Consistency — With the majority of online and social media outlets, it’s imperative to find the right balance with your efforts. If you don’t update your pages enough, your efforts will go unnoticed. Yet on the other hand, if you overdo it with postings that are too frequent, you could push your audience away and this could work against you. It’s essential to commit to a consistent updating schedule. Updates don’t have to be exact, but at least have a loose idea of how often you should update each platform. For example, blogs should be updated twice a week while Twitter should be updated daily, if possible.

For more information about public relations skills, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com. You can also visit our blog for more valuable articles, advertising spotlights and more.