Advertising Spotlight: Advertise During the 2014 FIFA World Cup

World cup

June 12th marks the start of one of the most unique and popular sporting events in the world: the 2014 FIFA World Cup. Thirty-two different teams from six continents will compete for the prestigious distinction of being the World Cup champion. Among the notable teams are the United States, defending champion Spain, and host country Brazil. The month-long tournament will feature the brightest stars of the game, including Lionel Messi (Argentina), Cristiano Ronaldo (Portugal), and Franck Ribery (France). The roster for the United States features World Cup veterans such as goalkeeper Tim Howard and midfielder Clint Dempsey. The World Cup has been steadily growing in popularity in the United States and is sure to attract a large and diverse audience in New York and on Long Island. Businesses will have the opportunity to capitalize on the excitement with television advertising spots from Cablevision and Verizon FiOS.

Cablevision and Verizon FiOS are both offering special advertising packages for the 2014 FIFA World Cup, which will be broadcast on ESPN, ESPN2, and ESPN Deportes. The World Cup attracts a predominantly male audience, ages 25-54, from various demographics. Businesses also have the ability to choose individual games in which to run a commercial rather than purchasing an entire package. Prices for individual games may vary according to the time of the match and which teams are playing. Most packages contain additional spots on a wide array of general channels offered by Cablevision and Verizon FiOS. Continue reading “Advertising Spotlight: Advertise During the 2014 FIFA World Cup”

New York Advertising Spotlight: NHL Stanley Cup Playoffs

NHL Playoffs

The end of the 2013-14 NHL regular season is almost upon us, which means that the Stanley Cup playoffs are coming soon. The New York Rangers have clinched a spot in the playoffs and are currently battling for position in the Eastern Conference and for home-ice advantage during the first round (conference quarterfinals). The Rangers, led by Vezina Trophy-winning goaltender Henrik Lundqvist, are looking to win the Stanley Cup for the first time since the 1993-94 season. The team full of veterans, including Rick Nash, Martin St. Louis, and Ryan McDonagh, will be entertaining to watch as they try to get the Rangers back to the top of the NHL. This excitement will attract a large audience in the Greater New York area when the playoffs start on April 16th.

Cablevision is offering a special advertising package for the Stanley Cup playoffs, and your business has the opportunity to air your commercial during the Rangers’ first-round playoff games. Local businesses will have a great opportunity to attract a male-dominated audience while advertising on channels such as MSG, MSG+, and NBC Sports Network (NBCSN). These channels have a predominately male audience with ages from 18-54 years old. Continue reading “New York Advertising Spotlight: NHL Stanley Cup Playoffs”

Advertise with Cablevision this Thanksgiving Season

Thanksgiving will be here soon, and Cablevision is offering a special advertising opportunity for the holiday. The advertisements are customizable greeting commercials which can be tagged with your business’ logo and contact information. Each spot is 15 seconds long. Packages are available for all of Long Island or by individual zone and will run between November 7th and November 22nd. These short spots are a great way for your business to reach the community and build goodwill.

For an example of what this commercial will look like, click here. The deadline to reserve space is November 1st, so please contact us as soon as possible if you are interested in placing an ad.

If you are interested in placing an advertisement or for more information, please contact us at (631) 207-1057 or at johnzaher@theprmg.com

Advertising During the Summer 2012 Olympics

The Olympic Games will return to London for the Summer 2012 Games of the XXX Olympiad from July 27th — August 12th, 2012. Advertising during the Olympic Games can give your business exposure to a wider audience as viewers tune in to watch some of the greatest athletes in the world compete for their country. We have worked with both Cablevision and Verizon FiOS to put together recommended packages for advertising during this exciting time.

Cablevision is offering 30-second spots that will feature a 20-second tune-in message for the Olympics followed by a 10-second voice-over naming your company as a proud advertiser of the 2012 Summer Olympic Games from London. These spots will run 250 times across your choice of targeted networks such as Discovery, A&E, MTV, SNY, or CMT. Also included are 112 customer commercial spots that will run during Olympic programs on CNBC, MSNBC, NBCS and Bravo Network. This package is available in North Nassau County for $3,450, South Nassau County for $4,140, Huntington for $2,415, Babylon for $2,415, Hauppauge for $3,795, Brookhaven for $2,415 and Riverhead for $2,185.

Verizon FiOS is offering a total of 700 spots, each lasting 30 seconds, on the NBC networks MSNBC, CNBC, NBCS and Bravo Network that will air during a variety of times during the Olympic Games. Also included is an online component. This package is available for Suffolk County for $9,200, North Nassau County for $6,900 and South Nassau County for $11,500. Smaller packages featuring fewer spots are also available.

If you are interested in placing an advertisement for the Summer 2012 Olympics or would like details regarding rates and pricing, please contact The Public Relations and Marketing Group at (631) 207-1057 or email johnzaher@theprmg.com.

Advertise with Cablevision This 4th of July

Cablevision is offering a customizable 4th of July greeting commercial that can be tagged to include a voice over, your company logo and contact information. We have put together a recommended package with Cablevision that would give your company 12 spots per week, over a three week period for a total of 108 spots and would air between 9 a.m. and midnight throughout Cablevision’s systems in Nassau and Suffolk Counties. Ads that are part of this recommended package would air on CNN, Fox News and MSNBC. Each ad will run for 15 seconds. The total cost of this package is $7,740.

Click here to view a sample video.

If you are interested in placing an advertisement, please contact The Public Relations and Marketing Group at (631) 207-1057 or email johnzaher@theprmg.com.