Facebook Audience NetworkEarlier this year, SocialTimes reported a change to Facebook’s Audience Network that will allow even non-Facebook users to see Facebook-powered advertisements as they surf the web. Since its launch in 2014, the Facebook Audience Network has become one of the largest ad networks in the world. So what does this new policy mean for businesses and organizations trying to gain a cutting edge in the cutthroat world of digital advertising?

Originally, advertising partners with Facebook simply reached Facebook users through ads displayed on the site. But with the launch of the Facebook Audience Network two years ago, the social network enabled advertisers to extend the impact of their ads beyond Facebook. On a select number of mobile apps, partners could display ads with the added capabilities of the same targeting and measurement tools used on Facebook. However, these ads only reached users who were simultaneously logged into Facebook.

Facebook’s recent announcement removes even this restriction. Ads that take advantage of the Facebook Audience Network now have the capability to reach even users without Facebook accounts. This offers a further incentive to advertisers looking for the convenient and comprehensive metrics Facebook’s business program provides. In addition, it increases Facebook’s clout in the world of online interest-based marketing, alongside other services like Google.

Ultimately, Facebook has stated that they aim to improve users’ experience through their new advertising program as well. One of the benefits of the common ad platform will be to improve the overall quality and relevance of the ads users see, while individuals’ tools to opt-out and control their ad preferences are maintained. One can hope that the increased reach of the Facebook Audience Network will prove to enhance both advertisers’ and users’ online experience.

At the Public Relations and Marketing Group, LLC (PRMG), we can help your company develop strong and well-coordinated Facebook advertising campaigns to broaden your exposure and drive people to your business. For a free consultation or for samples of previous digital advertising campaigns, please contact us at (631) 207-1057 or at johnzaher@theprmg.com.


facebook megaphoneFacebook has numerous features to its advertising to make it even easier to attract potential customers. The most popular advertisement Facebook offers, the local awareness advertisement, was created by Facebook to help local businesses target people within a given radius as small as one mile. This is designed to increase the number of local visitors to your location, ultimately generating more business and to present new business opportunities. Continue reading




partnership program badge

For businesses and agencies that need to keep track of multiple social media accounts, Hootsuite is the ultimate dashboard for social media management. Rather than remembering multiple passwords and going to each site to make posts, Hootsuite allows users to manage all of their social media accounts from a central location with either a free or Pro account (paid).  Here are our top five benefits of managing social media accounts with Hootsuite. Continue reading


marketing

Marketing is essential for the growth of any business. Even if you offer a top-notch product or service, without sufficient exposure, potential customers may never be aware of what your business has to offer. Unfortunately, many small businesses do not have a large budget to spend on comprehensive marketing campaigns. Costly forms of marketing can be very effective in attracting new customers, but if the budget isn’t there, businesses can take advantage of alternative methods. Fortunately, there are many ways to attract new customers without breaking the bank. Here are some tips on where you should be spending your money when dealing with a tight marketing budget. Continue reading


facebook-graph-search

Recently, Facebook introduced Graph Search, a new feature that combines characteristics of a search engine with an individual’s social network for personalized search results. With dual emphasis on online searching and social networking, Facebook Graph Search presents an opportunity for businesses to improve their social media strategies and better understand consumers, while increasing visibility and attracting new customers.

Finding Your Customers

Unlike a regular search engine, Facebook Graph Search allows businesses valuable insights into their consumer bases’ demographic information and finds general patterns in consumer behavior. It offers criteria to narrow down results from its one billion users to the specific audience your business will target. For instance, an auto dealership can search specifically for “People in New York who like SUVs,” or an Italian restaurant can search for “People in Connecticut who like pizza.” The results can also reveal characteristics about a customer base (Do more women than men like to drive SUVs? Do most people who like pizza also like Pepsi?), which your company can use to tailor services and marketing strategies to a target market.

Furthermore, if your business’s page has many comment and likes, you can search within your own network to find which consumers have been most actively engaged with your product/services through social media. Such information can help your business determine how to best engage existing and potential customers through Facebook.

Let Your Customers Find You

Graph Search also enables potential customers learn more about you. When a business appears in Graph Search, the search entry offers a paragraph of information, which includes the user’s friends who “liked” the business. This feature increases awareness of your organization and can help you build trust with prospective consumers by leveraging their friends as professional references.

Most importantly, Graph Search provides word-of-mouth marketing, augmenting Facebook’s importance as a marketing tool. If a consumer is searching for a restaurant in New York City, he could type a general search into Google and find 588,000,000 results. But with Graph Search, he can use Facebook to search for “Restaurants in New York City my friends like” and receive a personalized list based on Facebook pages for restaurants that his friends have “liked.” By increasing the search rankings and visibility of your company, Graph Search increases the value of each “like” your company receives.

In mid-April, Facebook began testing ads in the results for Graph Search, and currently, only a limited number of companies have been given the opportunity to advertise with Sponsored Results ads. We expect Facebook will soon expand to allow more companies to advertise and shortly thereafter will introduce targeted ads related to specific search queries (similar to how Google Ads works).

By combining the convenience of a Google Search with the trust friends’ recommendations, Graph Search has the potential to become a strong marketing tool for any business. To maximize the potential of Graph Search, you may need to rethink your current Facebook strategy (or create one).  We recommend that you post new content often, have more conversations with your followers, and use the Search Results to better understand the effectiveness of your current strategies. Adapt your marketing strategies and products/services to entice your target customers, by utilizing the data that Facebook is now making available.

For help optimizing your current social media strategy, reach out to us on Facebook, Twitter, Google+ and LinkedIn— or contact info@theprmg.com to discuss setting up social media pages and creating an effective social media strategy that is tailored to your business.


Social Media


With the amount of social media programs available on the Web, businesses must be able to efficiently leverage time spent on social media marketing. This article will provide readers with a brief introduction to the social media services Eventbrite, Tweriod, WiseStamp, Disqus and Mr. Unfollowr. These five tools are quick to use, helpful and conveniently free of charge.

1. Eventbrite — Eventbrite’s mission is to make events as easy to create, find and attend as possible. With this online service, businesses can create and promote events online. This tool allows users to customize event pages, integrate with email marketing services, connect with Facebook and offers the ability to scan QR-coded tickets for attendees with smartphones at the door. If your event is free, this service is free to use. For paid events, there is a small fee to sell tickets online.

2. Tweriod — This tool analyzes both your company’s tweets and your followers’ tweets to provide you with the best times and days to send tweets. By tweeting during time periods where you’ll receive the most exposure, you will make the most out of your efforts. Businesses should run a free monthly Tweriod analysis and use the provided data to schedule posts in programs such as HootSuite or TweetDeck. For more information on scheduling social media posts at the right times, please read our article, “Timing is Everything: When to Blog, Tweet and More.”

3. WiseStampWiseStamp allows users to create unique, branded email signatures through customized apps. For example, you can link your email signature to any social network, share your latest WordPress blog articles, include QR codes and much more. The free version of WiseStamp allows users to create one personal and one corporate email signature.

4. Disqus — For those who receive an excessive amount of spam in the comment section of their blog, Disqus can be very helpful. This free tool can get rid of spammers by upgrading your comment system so that users must create an account before they can comment. This program is compatible with WordPress, Tumblr, Blogger, Drupal, HTML and JavaScript. Also, Disqus has been approved by the Google Search Quality team to be organically crawled unlike any other comment platform.

5. Mr. Unfollowr — If you need to clean up your “following” list on Twitter, this free program will help you keep track of people who have stopped following your account. To join, just follow @unfollowr on Twitter and you will receive digests to your email or direct messages with a list of unfollowers. This is a great tool to remove inactive or unfruitful accounts and ensure that you aren’t losing any important business contacts or personal connections.

For more information, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com. You can also visit our blog for more valuable articles, advertising spotlights and more.



86490674

A recent survey conducted last month by Text 100 Global Public Relations discovered that a significant number of journalists use social media and blogs on a regular basis when researching a business, brand or organization for an article. A total of 72 full-time journalists working in print, online and broadcast media were surveyed and the results found that, on average, journalists look at 2.6 social media channels for every story they research. Given these statistics, and the rapid rate at which social networking is growing, public relations professionals can use social media channels to engage with journalists and reach out to them in an outlet where they’re known to be active.

This article will explain the best methods public relations professionals can use to engage journalists through social media.

Maintain Social Media Profiles — Since reporters may look at several social media channels when conducting research, it’s important that your organization has a positive presence on all of them. By creating professional, thorough and favorable profiles for your business online, journalists will be able to discover the information that you want to be highlighted. For example, use social media channels to display media coverage, upcoming events, company news and anything else that you would like the public to be aware of.

For information on how to get your business active on social media, please see our article, “Getting Started with Social Media.”

Focus on Twitter — An important finding in this study was that Twitter is the best social media channel for public relations pitches and media relations. The survey found that journalists are far more likely to welcome contact on Twitter rather than LinkedInGoogle+or even Facebook. Public relations professionals can use Twitter to connect with reporters by seeking out their profiles and “following” them. Twitter is a great way to stay in touch with journalists and pitch stories, business news and upcoming events. Of the journalists surveyed in this study, 53% found that a company’s Twitter profile was instrumental in their research when writing an article.

For an overview of how businesses can use Twitter, please see our articles, “Secrets to Twitter Marketing” and “Twitter Unveils Brand-New Design and Special Features for Businesses.”

Create a Blog — Blogs are also an increasingly important venue to attract media attention. According to this survey, 63% of journalists found a company’s blog to be extremely useful in their research. By creating and maintaining an active blog, your business can establish itself as an industry leader and nourish an interactive hub of information about your organization. Businesses should provide useful information and quality content that relates to your organization and industry as a whole. For more information on how important blogging is for brands and businesses, read our article, “Should My Business Have a Blog?

It is also important to keep in mind that while social media is becoming increasingly important, journalists still value press releases and phone conversations. While the media is increasingly turning to social media and online outlets for information, they still rely heavily on these more traditional methods of contact when covering a story. These social media techniques should be used to supplement press releases, media advisories and other traditional communications outlets.

For more information about engaging with journalists using social media, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com. You can also visit our blog for more valuable articles, advertising spotlights and more.