Spotlight on Advertising: FiOS Holiday Advertising

In the November 8th issue of our e-newsletter, we told you about the “tagable” holiday spots that Cablevision offers during this time of year. Well, now FiOS has entered the game as well. FiOS has two versions of its winter holiday greeting. Each runs for 15 seconds (like Cablevision) and each can be tagged with your company’s logo and contact information at the end. These greetings enable you to build goodwill and improve brand recognition within your community for a minimal investment in TV advertising.

You can run your greeting on FiOS1, Verizon’s local news channel, during weekday mornings (5:30 a.m. to 9 a.m.) for only $15 per spot, island-wide. This compares to News 12’s rate of $100. While Cablevision has 740,000 subscribers in Nassau and Suffolk Counties, FiOS now has 202,000 subscribers of their own and this is a good way to reach them. Full-week rotators (9 a.m. to midnight) are $5 per spot. Rotators on other networks will run you about 20% of prime network rates. If you’re looking for specific channels or zones, be sure to contact us for more detailed rate information.

For more information, please contact The Public Relations and Marketing Group at (631) 207-1057 or email johnzaher@theprmg.com.