The most prosperous time of year is approaching: the fourth financial quarter and the holiday season. How can your business capitalize from the holiday rush? Start planning your holiday marketing efforts now! Use your business’ social media sites, online marketing, and public relations efforts to build a comprehensive holiday marketing plan. Continue reading “Start Planning Your Holiday Marketing”
The holiday season is quickly approaching and you are probably wondering how you can sprinkle some holiday flavor into your usual marketing strategy. We’ve created a list of five great tips to help your business leverage the holidays in your marketing strategy:
1. Create an electronic and/or a printed holiday postcard
Let your customers and clients know that you care by sending them a holiday card. You can send a holiday-themed e-mail blast or a more traditional printed postcard. If you are running any holiday specials, be sure to include them!
2. Holiday-themed newsletter/e-newsletter
Make your December newsletter merry! The holidays are a time of giving, so focus on topics such as charity, holiday events and recapping the past year. Is your organization associated with a cause? Does your company host a holiday party or event? Summarize this year’s successes or introduce your clients to your future plans. Continue reading “5 holiday marketing tips”
In the November 8th issue of our e-newsletter, we told you about the “tagable” holiday spots that Cablevision offers during this time of year. Well, now FiOS has entered the game as well. FiOS has two versions of its winter holiday greeting. Each runs for 15 seconds (like Cablevision) and each can be tagged with your company’s logo and contact information at the end. These greetings enable you to build goodwill and improve brand recognition within your community for a minimal investment in TV advertising.
You can run your greeting on FiOS1, Verizon’s local news channel, during weekday mornings (5:30 a.m. to 9 a.m.) for only $15 per spot, island-wide. This compares to News 12’s rate of $100. While Cablevision has 740,000 subscribers in Nassau and Suffolk Counties, FiOS now has 202,000 subscribers of their own and this is a good way to reach them. Full-week rotators (9 a.m. to midnight) are $5 per spot. Rotators on other networks will run you about 20% of prime network rates. If you’re looking for specific channels or zones, be sure to contact us for more detailed rate information.
The Sag Harbor Express’ annual Holiday Book is a unique issue that celebrates tradition, families, festivities and the joys of the holiday season. Coming out a week before Thanksgiving, The Holiday Book also features a four-page calendar of Long Island holiday events. 15,000 magazines will be distributed from Montauk to Southampton, at over 150 locations, including restaurants, banks, real estate offices, museums, theatres, hotels, events and more. Ads for this November 17 issue are inexpensive and, for a small investment, you will receive an amazing amount of exposure on the South Fork. Placing an advertisement with The Holiday Book from the Sag Harbor Express is a perfect way to reach East End Holiday shoppers.
For the holidays, Cablevision is again offering customizable :15 spots, like this one, to showcase your company’s Island-wide greeting. The spot features a peaceful snowfall over evergreen trees with the twinkling joy of young children’s laughter in the background. The second half of the audio is available for a one-of-a-kind voiceover greeting to compliment your logo and contact info, displayed in the ad. News 12 spots are running at 100 daytime spots for $2,500. Different packages are available for single zones. Holiday greetings are scheduled to run through January 1, 2011. Contact PRMG quickly if your company is interested in this seasonal gesture of goodwill.
The Annual Gift Certificate Guide Special Pull Out Section – Gift card & certificate sales are booming and everyone loves to get one. This special issue will highlight the actual Gift Card or Certificate in your advertisement and we urge all participants to offer and highlight a special deal such as buy a $ 25. Gift Certificate for $ 20. It will also feature editorial pieces on Gift Card usage and secrets. Please join us in this exciting special issue. It will be a great one.
The Last Minute Holiday Gift Guide – Oh no, your co-worker or even an unexpected friend has given you a gift that you were not expecting . . . How can you get a quick gift idea? LI Press’ Last Minute Holiday Gift Guide will point you in the right direction to find some quick and easy gift ideas. Newspaper readership is sky high during the holiday season and it is a great time to be seen to market your business. Here is another opportunity to get into the action of the gift giving frenzy.
For more information on Holiday advertising, contact PRMG.
Able Newspaper is a well-established newspaper with wide readership among persons with disabilities. Their December Holiday issue spotlights schools, education and camps for people with disabilities. It is also a great place to showcase holiday gifts and programs for the disabled community. Additionally, December’s Able Education Section will provide free editorial space to run along with your ad. Space reservations are due November 9th. Contact PRMG for rates and more info.