This weekend may have been the start of the New York Knicks’ playoff season, but it is not too late to get in on the action! Cablevision is still offering a few discounted packages to advertisers that are looking to capitalize on the excitement of the Knicks playoffs.
Twenty-spot packages for Round 1 start at just $405 for the Riverhead zone. Advertisers get five in-game spots on MSG, five 9 a.m.-midnight rotators on MSG, five on ESPN News and five more on ESPN Classic. This offers the frequency needed to reach fans at a low discounted price; island-wide, this package costs $7,000. Compare that to the retail rate of $1,360 per spot for island-wide Round 1 playoff games — the rotators are basically free.
The excitement and the ratings increase when the Knicks get to Round 2! The same package will run at $505 in Riverhead and $8,800, island-wide. These island-wide spots retail at $1,725 each.