Advertise in Newsday’s Special Playoffs Section

Major League Baseball playoffs begin on October 5, and Newsday will be publishing a special section focusing on the New York Yankees! The pull-out section, which will be 12 pages previewing the Yankees’ playoff run, will have a full circulation run and will also be available online at Newsday.com.

Ads are available in black and white or color, in a variety of sizes. A quarter-page ad in black and white will cost $2,910, a half-page ad in black and white will cost $4,847.25, and a full page in black and white will cost $8,084.50. For color, add 15%. The deadline for this section is Tuesday, October 2.

If your business is interested in advertising during the Major League Baseball playoffs, we would also recommend advertising on television. For more information about Cablevision’s playoff package, please read our advertising spotlight Advertise During the 2012 MLB Playoffs on Cablevision.

The Newsday special section is dependent upon the Yankees clinching a playoff spot. In the event that the Yankees do not clinch, this section will not run. If you are interested in placing an advertisement or for more information, please contact us at (631) 207-1057 or at johnzaher@theprmg.com.

Derek Jeter’s 3,000th Hit – Newsday Special Section

Newsday is printing a special commemorative section to celebrate Derek Jeter’s 3,000th hit. This will be a full-circulation section – home delivery and newsstands, printed on bright white paper. Newsday is printing the section in advance so it will be published the day after the 3,000th hit. Advertising rates are highly discounted and include color. In addition to the printed ads in the section, all advertisers will be entitled to a bonus web ad (estimated 250,000 impressions). When you submit the print ad, you may also submit a cube or a banner, which Newsday will then post for free on the sports section and/or Newsday.com. This special section will receive lots of immediate exposure when it is published and should have an extended shelf life.

The anticipated date for publication is anywhere between June 7 and June 17. Please contact us if your company is interested in placing an ad.

Web Ads, E-newsletters, and Takeover Emails

With the continued rise in the value of social media and the resulting ability to hyper-target ads, many publications have now realized the gold mine on which they are sitting.

When newspaper subscribers or website visitors give their email addresses to these companies, they often “opt in” to receive certain emails. Maybe it’s a weekly sports update, or daily business headlines; these subscribers have now opened themselves up to be advertised to in a whole other way. Because the reader can choose what emails he wants, based on his interests and preferences, he effectively self-selects his demographic. If he indicates an interest in local restaurants and entertainment, proprietors of such goods may rightfully believe that this reader will be likely to take an interest in their offerings as well.

Some news sites have even gone so far as to offer their subscribers “opportunities from our advertisers.” These emails are completely taken over by an advertiser and go out to the site’s opt-in list on the advertiser’s behalf. I wanted to go over some of the ways that advertisers and news sites are working together to bring relevant content to interested consumers locally.

Newsday has three such opportunities. There are eight themed enewsletters that go out either Monday through Friday, or once a week. All of these newsletters allow for a 3.5×3” cube ad near the top of the email. They can be targeted to subscribers in specific zip codes and paid for by the thousand. Newsday also offers an email message called AdMail, which allows advertisers to completely take over an email with their own text and images. Though the advertiser will never be given the subscriber list, they will receive a click-through report informing them of who and how many took interest in their ad. Newsday AdMails can only be targeted by county and go to about 60,000 subscribers in Suffolk and 45,000 in Nassau at $50/thousand.

The third option for advertisers looking to reach Newsday subscribers is the new Daily Deal program. This is a collective buying opportunity, similar to Groupon. The advertiser offers a product or service for at least 50% off and splits the resulting proceeds with the email agent. Newsday’s version goes to over 10,000 subscribers and includes a free half-page print ad and banner ads on the website during the day their deal is scheduled to run (only one advertiser deal per day). There is no up-front cost to the advertiser, though the program is what is known as a “loss leader,” since vendors end up only receiving roughly 25% of the usual price for an item.

The LI Press also offers banner ads in their weekly KIOLI (Keep It On Long Island) newsletter, which goes to 50,000 subscribers, and takeover AdMail messages that can target specific groups of people. The AdMail groups can be customized by zip code, gender, age and interests. Depending on the specificity of the list, the cost per thousand can be as high as $100 or more, but this price is supported by the quality of the targets. Unlike the Newsday AdMail, which is sometimes wasted on too broad a demographic, the LI Press AdMails really target those likely to have the greatest interest. Of course, these ads also include the valuable click-through reports.

The LI Pulse offers their Executive Eblasts, which go to the “über consumer[s] and VIPs of the region,” but are, in our opinion, overpriced at over $1,500 per email to a single list of about 7,800 subscribers ($192/thousand).

Any of these options provides a cost-effective way to target the consumers most likely to become your customers. For more information, or for help structuring a comprehensive marketing plan, contact PRMG.

Shop and Dine Shore to Shore

Newsday is offering a fantastic advertising opportunity for Restaurants and Retailers in the following zones: Northern Nassau, Southern Nassau, Northern Suffolk and Southern Suffolk which combined reaches over 960,00 Homes and Businesses. The rates are as followed: A Front Cover premium position advertisement is $5,485.50 for a county, a Full Page advertisement for a county is $4,623, a Half Page advertisement per county is $2,760 and a quarter page advertisement is $1,656. All advertisments include 4-color, final deadline is Monday, February 14th. Contact PRMG for details and more information.