Start the Summer With Outdoor Advertising

As the weather improves and the school year comes to an end, people move outside. If you want them to see your message, you need your ad campaign to move outside with them. Outdoor advertising presents a message to the viewer that they cannot opt out of. They cannot turn off a billboard, or turn the page on a bus ad.

Outdoor advertising comes in many forms, but the key is always location. Your ads need to be in a place rich with foot traffic. If you are a brick-and-mortar retailer, the ads should be within walking distance from your shop. If you provide a unique service, the ad can be in driving distance, but still within the community. For wider exposure, ads can be placed on public transportation or “mobile billboards”; you can even have your billboard towed by scooter!

Your business may do well to consider some of the following options:

• Bus and bus shelter ads
• Train station platform billboards
• Train trestle ads
• Street and sidewalk decals
• Lawn signs and exterior vinyl banners
• Summer event sponsorships

PRMG can help coordinate a comprehensive outdoor advertising plan to fit in with your company’s marketing strategy.

For more information or details regarding rates and pricing, please contact The Public Relations and Marketing Group at (631) 207-1057 or email johnzaher@theprmg.com.

Bus Shelter Outdoor Advertising Avails throughout Nassau/Suffolk Counties

There are several hundred outdoor advertising avails using bus shelters throughout Nassau and Suffolk Counties, including: 

Suffolk – Bohemia, Bellport, Bay Shore, Brentwood, Center Moriches, Coram, Deer Park, East Islip, Holbrook, Islip, Miller Place, Medford, Middle Island, Mount Sinai, Port Jefferson, Ridge, Rocky Point, Selden, South Setauket and Yaphank.

Nassau– Albertson, Baldwin, Bethpage, East Farmingdale, Elmont, East Meadow, Flower Hill, Freeport, Franklin Square, Garden City, Glen Cove, Great Neck, Hempstead, Hicksville, Island Park, Jericho, Levittown, Long Beach, Lake Success, Massapequa, Merrick, Mineola, Manhasset, New Cassell, N. Valley Stream, Oceanside, Plainview, Port Washington, Rockville Centre, Roosevelt, Seaford, University Gardens, Uniondale, Valley Stream, Wantagh, Westbury and West Hempstead.

When using outdoor advertising, it is imperative that your ad be simple, with little text, and be eye catching.  This is especially true for these relatively small outdoor ads.  They are often best used when advertising are seeking attention for upcoming roadside retailers and attractions.  If available, it is better to get one of these ads at a traffic light.  Pricing ranges up to $460 per location per month.  Volume and contract length discounts available.