YouTube’s Popularity Can Help Your Business

YouTube is a video sharing and hosting platform owned by Google. Users can upload content to their own YouTube pages and share the videos on other social media platforms. Oftentimes, YouTube is used for tutorial and how-to videos, company overviews and event videos, music and gaming videos, and clips from popular TV shows. Some videos go “viral” which means they are viewed by millions of people from all over the world and are shared on other media such as Facebook, Twitter, and Instagram.

In 2006, Google acquired YouTube for 1.65 billion dollars. Since then, YouTube’s worth and exposure has grown exponentially. What started out as a site for posting funny home videos, is now a site where Google splits its revenue with content creators to produce high quality content. Due to these advancements, according to the YouTube Global Internal Data in 2016, the number of advertisers on YouTube increased by threefold over the last two years.

How to Utilize YouTube to Grow Your Business

Video advertising is a great way to showcase all your business has to offer. Viewers can get a genuine visual of who your company is and the area in which it specializes. You can use videos to highlight specific products your company sells and how they work. Or if you’re a service-based company, you can create videos discussing your services and how they help your customers.

Did you know that during TV’s prime time, more 18-49-year-olds are watching YouTube in the United States than they are watching prime time shows? This was determined by a Google-commissioned Nielsen study in 2016. Another result from the study declares people 18 and over spend more time watching YouTube than traditional television. That suggests an ad on YouTube has the potential to be more effective than traditional TV and broadcast advertising.

How to Setup a YouTube Ad

Setup a YouTube account

To get started, you are going to need to have a YouTube account for your company. It is necessary that you have a video pre-made and uploaded to YouTube before you advertise it on the site.

Create a High-Quality Commercial Video

If you don’t have a video, it’s recommended you hire a professional to create one for your company. While YouTube provides you with tips on how to make a good quality video on your smartphone, often the most effective way to have people watch your ad is to ensure it is high quality by using high-tech equipment and a professional editor.

Choose Who Should See Your Ad

If your company sells makeup products, you probably want your ads to be presented to users who consistently watch makeup tutorials. You can also select a geographic location to display your ad to people in a specific region.

Set Your Budget

From small businesses to large corporations, YouTube has advertising options for companies of all sizes and budgets. Sometimes, YouTube even has special offers for advertising services.

With YouTube’s continuously growing audience and Google as its backbone, video advertising on YouTube is beneficial to companies in any U.S. region, of any size, and of any purpose or service. YouTube’s wide range of content provides businesses with opportunities most suitable to their products and services.

So, what are you waiting for? To learn more about advertising your business, please email us at johnzaher@theprmg.com or call 1-855-776-4123.

Client Breakdown: The Types of Clients We Serve

The Public Relations and Marketing Group (PRMG) is a full-service public relations and marketing firm based in New York. Our company was founded in 2002 by John C. Zaher, who at that point, already had over 10 years of experience in the PR and marketing fields. Fully equipped with an expert staff, PRMG has the tools to successfully meet our clients’ needs.

PRMG provides a full evaluation of your current marketing strategies and develops a customized plan that matches your needs, budget, and target audiences. So, who are the types of clients we serve?

Our Clients

We service professionals, corporations, non-profit organizations and government entities, as well as tourism and entertainment clients. Some of our clients include Gershow Recycling, the School-Business Partnerships of Long Island, Inc., The Long Island Game Farm, Ben’s Kosher Delicatessen, the Village of Islandia, and McPeak’s Assisted Living, just to name a few. Along with these clients, our subsidiary company, PR4Laywers, services law firms such as Tully Law, P.C., Sullivan & Kehoe, LLP, Mart Grossbach P.C., amongst others.

Additionally, we work with public sector entities such as town villages, school and library districts, as well as fire districts. One of the great aspects of PRMG is that while we also have multiple clients in the tri-state area, many of our clients are located in Long Island. This allows us to understand the typical Long Island customer from multiple areas of concentration and local demographics.

Our Services

We work with clients on specific projects such as branding, TV and video production, web development, advertising, and more. However, we also work with clients on retainer to continue meeting their social media management, website hosting, SEO, public relations, newsletter, and direct mail needs, among others.

Here’s what some of our clients have said about the quality of our services:

“PRMG has an excellent handle on all marketing aspects for our non-profit organization. From garnering continued media coverage of our top-tier robotics events, to growing our social media presence, PRMG helps us reach the audiences we need to expand our presence across Long Island.” – Bertram Dittmar, executive director of School-Business Partnerships of Long Island, Inc.

“John is excellent at implementation and execution of marketing plans and ideas. PRMG is ‘quick on the draw’ when timing is of the essence. John’s long-term approach is what separates him and his company from other agencies.” – James P. McPeak, Owner, McPeak’s Assisted Living

“John is an experienced manager and result oriented. His vision and ideas are right on target and his results prove that. His attention to detail and his knowledge of business do help in reaching his goals.” – Allan Dorman, Mayor of Village of Islandia

How can we help your business grow? Visit our website or contact us at 631-207-2057 or send an email to johnzaher@theprmg.com.

We look forward to hearing from you!

Blogging Best Practices

Bloggers from the public relations and marketing groupBy now, most bloggers are familiar with the phrase “content is king,” and while there really is no substitute for good content, many bloggers are simply not getting the audience their content merits.  A lack of knowledge of search engine optimization (SEO) techniques is the main reason for low readership on well-written and frequently updated blogs. But even those who are not tech-savvy can optimize their blogs by improving the quality, images, tags and links (assuming you are using a user friendly website such as WordPress, Drupal or CMS). Continue reading “Blogging Best Practices”

Should You Choose a Custom Website or Template Website?

websites-multiple-devicesWhen running a business, one of the most important branding and marketing strategies is to create an informative, effective website. How can you decide if your business is better off with a template or a custom-built website? First, think about the goals, budget, and scope of your campaign. For example, if the main objective is a quick, low-cost redesign or creating your first website, a template-based website could be beneficial for your business. However, while many business owners create their own websites using templates through sites like Weebly or GoDaddy, these templates may hinder your overall marketing strategy if your company is looking for a more comprehensive set of services. Continue reading “Should You Choose a Custom Website or Template Website?”

Target Local Customers with Facebook for Business

facebook megaphoneFacebook has numerous features to its advertising to make it even easier to attract potential customers. The most popular advertisement Facebook offers, the local awareness advertisement, was created by Facebook to help local businesses target people within a given radius as small as one mile. This is designed to increase the number of local visitors to your location, ultimately generating more business and to present new business opportunities. Continue reading “Target Local Customers with Facebook for Business”

Advertising Spotlight: Holiday Greeting 2014

Holiday GreetingThe holiday season is once again upon us. In true holiday tradition, Cablevision is offering special advertising packages for the upcoming holiday season. This year, the packages offered feature a 15-second holiday greeting and can be customized to include your business’ logo, name, and contact information. These brief holiday advertising spotlights can help your business connect with local viewers, build goodwill and increase your brand’s recognition.  The holiday greetings will run between December 1st and December 28th. Continue reading “Advertising Spotlight: Holiday Greeting 2014”

5 Quick Tips to Grow Your Followers on Social Media

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Growing your presence on social media can be tricky, especially if you are just starting out. Here are some tips on how you can make minimal changes to your social media platform, and quickly receive an increased number of followers. Continue reading “5 Quick Tips to Grow Your Followers on Social Media”

New York Advertising Spotlight: Rangers in the Stanley Cup Finals

NHL Playoffs

For the first time since winning the Stanley Cup in 1994, the New York Rangers are headed back to the Stanley Cup Finals. The Rangers defeated the Montreal Canadiens in six games to win the Eastern Conference Finals, and now await the winner of the Western Conference Finals between the Chicago Blackhawks and Los Angeles Kings. The Rangers are led by the likes of Vezina Trophy-winning goaltender Henrik Lundqvist and Martin St. Louis, last year’s leading point scorer in the NHL. These proven stars, with help from emerging leaders such as Derick Brassard, are close to taking the Rangers to the pinnacle of hockey. This opportunity does not come around often and will gather a large viewing audience in the New York area.

Cablevision is offering advertising spots for Game 2 (Saturday, June 7) and for Game 3 (Monday, June 9) which will be broadcast on NBC Sports Network. Businesses will have the opportunity to run 30-second commercials during these games. The games usually attract a predominantly male audience, ages 18-54 years old.

Prices for a single :30 spot in each game are $153 for the Huntington zone, $165 for the Babylon zone, $231 for the Riverhead zone, $237 for the Brookhaven zone, $501 for the Hauppauge zone, $273 for the North Nassau zone, and $555 for the Nassau zone.

If you are interested in placing an ad in either of these games, or for further details regarding rates and pricing, please contact The Public Relations and Marketing Group at 1-855-PRMG-123 or email info@theprmg.com .

What Are Takeover Emails?

Over the past decade, email blasts have become a very popular tool for small businesses to directly target consumers. Takeover topics are up to you, but our clients generally prefer to send e-newsletters/company announcements or advertisements with calls-to-action.

Takeover emails are email blasts on steroids.  They are sent out by a website, newspaper, magazine, or other organization to their own subscriber list. This means that you can leverage the subscriber lists of much larger corporate entities to send an email featuring only your ad/news.  It’s a quick way to reach a larger audience. They can be a great way to announce a new location, a grand opening, or to promote an upcoming event or sale.

Many different publications offer takeover email blasts as a low-risk advertising option for local businesses. Newsday, Dan’s Papers, the Long Island Herald, the Long Island Press, and even specialty publications such as NY MetroParent magazine all offer takeover or proprietary email blasts. Deciding which publication to use for a takeover email blast is highly dependent on your business and the audience you are looking to reach with your ad. Businesses located on the East End of Long Island that are looking to reach residents of the East End should consider Dan’s Papers, while businesses interested in reaching a large audience in Nassau and/or Suffolk County should consider Newsday.

Dan’s Papers offers takeover emails for approximately $1000/email blast to their list of over 16,000 subscribers.  With an average open rate of 20%, you’re likely to reach thousands of new potential clients!

For a limited time only, The Public Relations and Marketing Group (PRMG) has been offered discounted rates on takeover emails.  If you are interested in takeover email blasts or have any questions about your digital advertising strategy, contact 1-855-PRMG-123 or info@theprmg.com.

 

 

Quality, Transparency, and Honesty: A Look at Google’s Penguin 2.0

google penguin 2.0In May, Google rolled out its newest search engine update, the infamous Penguin 2.0. Since 2011, Google has released several algorithm updates known as Google Panda and Google Penguin to ensure that the highest quality websites are ranked highest in Google’s search engine, and spammers are penalized. Continuing this trend, the goal of Penguin 2.0 has been to optimize the Google experience for searchers and ensure honesty and transparency in Search Engine Optimization.

The Google Panda and Google Penguin updates targeted “thin sites,” which have little original content and rely more on advertising and duplicate content to maintain a ranking in Google’s search engine. More specifically, the Penguin 2.0 update targets webspam, which usually occurs in the form of keyword stuffing and backlinks from disreputable websites rather than relevant and high-quality sources. Penguin 2.0 penalizes these “black hat practices” by lowering the websites’ rankings on Google and thus decreasing traffic to the sites. So far, Penguin 2.0 has had a significant impact on 2.3% of all English-language websites, and webmasters are taking notice.

Unlike the previous versions of Panda and Penguin, Penguin 2.0 changed Google’s algorithm rather than just refresh it, meaning that these are changes that are here to stay. Keyword stuffing, high volumes of spammy backlinks, and low-quality content are no longer effective methods of Search Engine Optimization and will, in fact, be punished. This means that SEO cannot take any shortcuts and must be built on quality, transparency, and honesty.

In order to follow these three principles, we recommend that you plan a long-term, rather than a short-term, approach to your Search Engine Optimization. Most importantly, make your site an authority in its area by creating and frequently updating high-quality content directed to your specific audience

To avoid sounding like webspam, don’t pad your website with the same keywords and phrases. Instead, use natural variations of words and phrases relevant to your site’s topic. If the content is original and of high quality, the keywords and audience will naturally come and the site will be higher in Google’s search results (blogs are a good way to continuously post high-quality new content and generate repeat visitors).

In regards to link-building, focus on quality rather than quantity, and ensure that the only backlinks to your site come from reputable sources, such as Google, YouTube, and social media sites.  This may require you to consistently update your anti-spam practices and follow relevant tech news.

Over time, these tools will help you build your online brand and engage with your audience in a direct and honest way. By taking this simple, transparent approach, you can increase your website’s ranking on Google, drive more traffic to your site, and avoid the wrath of Penguin 2.0.

If you are interested in creating a new website or optimizing an existing site, contact us at 1-855-PRMG-123 or email info@theprmg.com.