YouTube’s Popularity Can Help Your Business

YouTube is a video sharing and hosting platform owned by Google. Users can upload content to their own YouTube pages and share the videos on other social media platforms. Oftentimes, YouTube is used for tutorial and how-to videos, company overviews and event videos, music and gaming videos, and clips from popular TV shows. Some videos go “viral” which means they are viewed by millions of people from all over the world and are shared on other media such as Facebook, Twitter, and Instagram.

In 2006, Google acquired YouTube for 1.65 billion dollars. Since then, YouTube’s worth and exposure has grown exponentially. What started out as a site for posting funny home videos, is now a site where Google splits its revenue with content creators to produce high quality content. Due to these advancements, according to the YouTube Global Internal Data in 2016, the number of advertisers on YouTube increased by threefold over the last two years.

How to Utilize YouTube to Grow Your Business

Video advertising is a great way to showcase all your business has to offer. Viewers can get a genuine visual of who your company is and the area in which it specializes. You can use videos to highlight specific products your company sells and how they work. Or if you’re a service-based company, you can create videos discussing your services and how they help your customers.

Did you know that during TV’s prime time, more 18-49-year-olds are watching YouTube in the United States than they are watching prime time shows? This was determined by a Google-commissioned Nielsen study in 2016. Another result from the study declares people 18 and over spend more time watching YouTube than traditional television. That suggests an ad on YouTube has the potential to be more effective than traditional TV and broadcast advertising.

How to Setup a YouTube Ad

Setup a YouTube account

To get started, you are going to need to have a YouTube account for your company. It is necessary that you have a video pre-made and uploaded to YouTube before you advertise it on the site.

Create a High-Quality Commercial Video

If you don’t have a video, it’s recommended you hire a professional to create one for your company. While YouTube provides you with tips on how to make a good quality video on your smartphone, often the most effective way to have people watch your ad is to ensure it is high quality by using high-tech equipment and a professional editor.

Choose Who Should See Your Ad

If your company sells makeup products, you probably want your ads to be presented to users who consistently watch makeup tutorials. You can also select a geographic location to display your ad to people in a specific region.

Set Your Budget

From small businesses to large corporations, YouTube has advertising options for companies of all sizes and budgets. Sometimes, YouTube even has special offers for advertising services.

With YouTube’s continuously growing audience and Google as its backbone, video advertising on YouTube is beneficial to companies in any U.S. region, of any size, and of any purpose or service. YouTube’s wide range of content provides businesses with opportunities most suitable to their products and services.

So, what are you waiting for? To learn more about advertising your business, please email us at johnzaher@theprmg.com or call 1-855-776-4123.

Client Breakdown: The Types of Clients We Serve

The Public Relations and Marketing Group (PRMG) is a full-service public relations and marketing firm based in New York. Our company was founded in 2002 by John C. Zaher, who at that point, already had over 10 years of experience in the PR and marketing fields. Fully equipped with an expert staff, PRMG has the tools to successfully meet our clients’ needs.

PRMG provides a full evaluation of your current marketing strategies and develops a customized plan that matches your needs, budget, and target audiences. So, who are the types of clients we serve?

Our Clients

We service professionals, corporations, non-profit organizations and government entities, as well as tourism and entertainment clients. Some of our clients include Gershow Recycling, the School-Business Partnerships of Long Island, Inc., The Long Island Game Farm, Ben’s Kosher Delicatessen, the Village of Islandia, and McPeak’s Assisted Living, just to name a few. Along with these clients, our subsidiary company, PR4Laywers, services law firms such as Tully Law, P.C., Sullivan & Kehoe, LLP, Mart Grossbach P.C., amongst others.

Additionally, we work with public sector entities such as town villages, school and library districts, as well as fire districts. One of the great aspects of PRMG is that while we also have multiple clients in the tri-state area, many of our clients are located in Long Island. This allows us to understand the typical Long Island customer from multiple areas of concentration and local demographics.

Our Services

We work with clients on specific projects such as branding, TV and video production, web development, advertising, and more. However, we also work with clients on retainer to continue meeting their social media management, website hosting, SEO, public relations, newsletter, and direct mail needs, among others.

Here’s what some of our clients have said about the quality of our services:

“PRMG has an excellent handle on all marketing aspects for our non-profit organization. From garnering continued media coverage of our top-tier robotics events, to growing our social media presence, PRMG helps us reach the audiences we need to expand our presence across Long Island.” – Bertram Dittmar, executive director of School-Business Partnerships of Long Island, Inc.

“John is excellent at implementation and execution of marketing plans and ideas. PRMG is ‘quick on the draw’ when timing is of the essence. John’s long-term approach is what separates him and his company from other agencies.” – James P. McPeak, Owner, McPeak’s Assisted Living

“John is an experienced manager and result oriented. His vision and ideas are right on target and his results prove that. His attention to detail and his knowledge of business do help in reaching his goals.” – Allan Dorman, Mayor of Village of Islandia

How can we help your business grow? Visit our website or contact us at 631-207-2057 or send an email to johnzaher@theprmg.com.

We look forward to hearing from you!

Trust: The Key to PR’s Success or Failure

Trust in MarketingWhat’s the most important part of public relations? You might think that the answer is in the word “public”—in other words, how wide an audience you can reach with information about your organization. However, an equal amount of attention needs to be focused on the “relations” component of PR. PR is less a set of tried-and-true formulas for communicating with customers, and more a discipline of building trust. The relationships you cultivate with audiences will ultimately determine your company’s success or failure.

This is borne out in recent conversations across cyberspace about the role of “influencers” in social media marketing. According to data from the PR firm Edelman, more and more existing and prospective consumers turn to trusted technical experts, academic experts, peers, and even CEOs for information on what products to buy. These “influencers” are opinion leaders because they have earned a given population’s trust and can therefore powerfully affect consumers’ purchasing choices.

As one author describes it, “Influencer marketing is yesterday’s word-of-mouth marketing on steroids.” Interestingly enough, even though 21st-century consumers seem to prefer the “old-fashioned” concept of trust when deciding to make a purchase, the media they trust have shifted significantly. Edelman’s data also revealed that millennials tend to place their trust in search engines and social media more than traditional avenues.

Whether your business uses primarily traditional or online marketing in its approach, it’s safe to say that you’ll see greater results only if you use public relations to cultivate trust and build relationships with the clients that matter to you. This will strengthen brand loyalty, as people will genuinely enjoy your brand and your product. Some of our most successful clients have already developed relationships with customers who love them and what they do, and it shows.

The Public Relations and Marketing Group, LLC (PRMG) can help your organization develop a comprehensive public relations plan to connect with your audiences. As a full-service public relations, marketing and digital advertising agency, we understand the public with which your business is likely to interact, and we can connect you with influencers who will further help you develop a relationship of trust with consumers. If you have any questions about our social media or other marketing services, please contact us at (631) 207-1057 ext. 107 or at johnzaher@theprmg.com.

Instagram’s New Logo Shows Importance of Social Media Branding

A sample of Instagram's new look

(image from Instagram’s blog)

In our evolving digital age, organizations must recognize the importance of online presence in marketing and reputation management. Even a seemingly simple branding change can have a significant impact on the public’s opinion of a product. Take a trending topic from two weeks ago, for instance: Instagram, one of the world’s most popular social media/photo-sharing platforms, generated a firestorm of criticism for its recently-redesigned logo. The new image inspired snide memes, critical tweets and New York Times coverage headlined “The Great Instagram Logo Freakout of 2016.” While such a strong reaction to something as simple as a logo change may seem incredible, the story goes to show that social media users care deeply about the platforms they use. In this case, a simple marketing choice had a major effect on popular opinions of Instagram.

More importantly, however, this month’s Instagram drama is a reminder of just how big a part social media platforms play in today’s digitally-connected environment. Since its launch in October 2010, Instagram has grown from a simple photo-sharing service with one million users into a global platform on which more than 80 million photos and videos are shared every day. Today it’s one of the most popular websites in the world.

Like many other popular networking platforms, Instagram has expanded from a purely personal network to an important presence for businesses and organizations. According to one report, almost 40% of marketers used Instagram to promote their products in 2015. But it isn’t just the number of Instagram users that stands out, it’s also the level of interactivity the platform allows between businesses and their target audiences. Social media sites like Instagram allow customers to invite their favorite corporations and causes into the stream of their everyday lives. Organizations need to capitalize on the opportunities provided by these platforms to interact with their target audiences frequently and consistently.

The Public Relations and Marketing Group, LLC (PRMG) can help your organization successfully navigate today’s complex media environment. As a full-service public relations, marketing and digital advertising agency, we have extensive experience in increasing individuals’ and corporations’ visibility across all major social media platforms. If you have any questions about our social media or other marketing services, please contact us at (631) 207-1057 or at johnzaher@theprmg.com.

Start Planning Your Holiday Marketing

Sale Tag WreathThe most prosperous time of year is approaching: the fourth financial quarter and the holiday season. How can your business capitalize from the holiday rush? Start planning your holiday marketing efforts now! Use your business’ social media sites, online marketing, and public relations efforts to build a comprehensive holiday marketing plan. Continue reading “Start Planning Your Holiday Marketing”

A Key Component to PR Success: An Online Media Kit

Client PR clips

Public relations (PR) services help businesses communicate their message to media outlets. PR keeps your company in the public eye, and if your company is in need of public recognition, consider creating an online media kit that will enhance its PR efforts. An online media kit will help media professionals learn about your company, and they may subsequently choose to contact you for a potential feature story or mention in a publication.

An online media kit is a pre-packaged set of promotional materials about your company/service that is intended for the media to review. It should feature facts, news, and updated contact information. The kit will allow reporters, editors, and bloggers to get a “sneak peak” of your company that may lead to an interview. However, following up with reporters dramatically increases your chances of getting featured.  Furthermore, a media kit is a professional way to quickly present stimulating information about your company/services.

Below is a list of information that is essential for your company’s online media kit: Continue reading “A Key Component to PR Success: An Online Media Kit”

(Social Media) Timing is Everything: When to Blog, Tweet and More

computer-mouse

The popular link-shortening service Bitly recently released a study determining the best times to post on various social networking services, based on their real-time link tracking data. They based this study on click-through rates, virality of posts and sharing rates that occurred at different times of the day (Eastern Time) and different days of the week. As this study supports, the time or day that you post something can have a significant impact on who views it, how much it gets shared and how many times it gets viewed. This article will provide readers with a guide of the best times to post on FacebookTwitterTumblr and blogs.

Facebook — The main thing to remember about Facebook is to avoid posting on weekends, starting on Friday afternoons. According to Bitly, the highest average click-through rates for posts containing links on Facebook are between 1:00 p.m. and 4:00 p.m. on weekdays. More specifically, posts on Wednesdays have shown to be most effective.

Twitter — Similar to Facebook, it’s best to avoid tweeting on weekends if you want to secure as many click-throughs and shares as you can. The best time to post on Twitter is between 9:00 a.m. and 3:00 p.m., Monday through Thursday, since these are peak traffic times. Like Facebook, it’s ineffective to tweet at night, specifically after 9:00 p.m., on any day, and after 3:00 p.m. on Fridays.

Tumblr — Unlike Facebook and Twitter, Tumblr users seem to be on an entirely different schedule. Bitly found that on Tumblr, posts sent between 7:00 p.m. and 10:00 p.m. on Fridays, Sundays, Mondays and Tuesdays received the most clicks and shares among users.

Blogs — According to Shareaholic, the leading global social share widget, the most sharing of blog entries takes place on Thursdays with 10% more shares than any other day. If you’re looking for page views, the best days to blog are Mondays and Tuesdays. As for the best time of day to blog, various sources have found that the best time to update your blog is during the morning or early afternoon on weekdays.

Of course, it’s impossible to make sure you’re at your computer desk to post at these exact times. This is where social media publishing tools come in. By using programs such asHootSuiteTweetdeck or Social Oomph to update social media profiles, you can schedule posts in advance and make sure they’re updated at the exact times you prefer them to appear. You can also schedule blog posts to automatically publish themselves at any time in the future on WordPressBlogger and other popular blogging platforms. For more information on these helpful programs, refer to our article, “Social Media Publishing 101.”

For more information about social media timing, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com. You can also visit our blog for more valuable articles, advertising spotlights and more.

Advertising Spotlight: Newsday’s New York Mets 50th Anniversary Commemorative Special Section

Newsday: New York Mets’ 50th Anniversary Commemorative Special Section

Newsday will be publishing a commemorative special section to celebrate the New York Mets’ 50th anniversary on Friday, May 25. The full color pull-out will be printed on bright white paper and available to all subscribers and readers just in time for Banner Day, on Sunday, May 27. Memorialize your support for the Mets and their fans with an ad. We recommend this section especially for organizations looking to reach an enthusiastic male audience and for any business currently advertising on television during baseball games.

All ads will run in both Nassau and Suffolk counties and full-run rates are significantly discounted from regular retail rates, with a color full page costing less than $9,300 (as compared to over $21,000 for the same ad in a typical Friday edition). A half page is going for $5,575 and a quarter page for $3,350. For black-and-white ads, subtract 15%.

For more information on advertising or design services, please contact The Public Relations and Marketing Group at (631) 207-1057 or email johnzaher@theprmg.com.

5 Web Skills Every Public Relations Professional Should Have

typing2

More than ever before, we live in an age of lightning-fast exchanges of news and a seemingly endless stream of information at our fingertips. While traditional public relations techniques are still important, being able to adapt to recent Web and social media trends is essential for success in this industry. The ability to create content, build relationships and convey information is as important as ever, but there are a variety of new, digital methods to doing this. This article will provide you with an overview of five important skills that every public relations professional should have, including creating content for online sources, proactive monitoring, visual communications, adaptation and consistency.

  1. Online Content Creation — It has always been important for public relations professionals to create strong and compelling content but, especially in this age, it is equally important to optimize this content for the Web. Even if your online press releases or social media updates contain quality content and writing, your efforts will go unrecognized if no one can find it online. Using methods to optimize your content for search engines will help your content get found. Make sure to always include keywords throughout your copy and include hyperlinks and relevant tags whenever possible. For more information on content creation and search engine optimization, read our articles, “Why Quality Content Reigns Supreme” and “What You Need to Know About SEO.”
  2. Proactive Monitoring — It’s important to set aside some time for a Web and social media monitoring strategy to keep informed of what’s being said online. For anyone in the field of communications, it’s helpful to monitor conversations, mentions of brands and businesses and current trends and to get involved in online discussion groups. If you haven’t already, set up Google Alerts for phrases that either interest you or are related to your business or clients. For example, create alerts for business names, products and areas that you want to receive updates from. Always keep yourself informed with what’s being said about your business or client on the Web and stay up-to-date with industry updates and tips on how to grow professionally. For more information, please refer to our articles, “Social Media Publishing 101” and “How to Monitor Your Facebook and Twitter Success.”
  3. Visual Communications — Strong visuals have always been powerful in regards to public relations efforts. Many people are able to connect stories and information more easily on a visual level rather than through text alone. Infographics, charts and traditional photographs have become immensely popular online thanks to the rise in photo sharing websites such as PinterestFlickr and Instagram, which can be downloaded on iPhone or Android devices. It’s important to include a multimedia element, such as a photo, video or graph, in press releases, social media updates and blog posts whenever possible. You may even consider creating a Flickr or Pinterest account to store and categorize your photos. For more information on the importance of visual communications, refer to our article, “How Photo Sharing Sites Can Help Your Business.” Public relations professionals should be able to harness multimedia to engage audiences and encourage them to share this content.
  4. Adaptation — Especially in the ever-changing realm of social media, there are constantly new updates and tools to be explored. With Twitter redesigning its interface and Facebook’s new Timeline for business pages, professionals should be prepared for these changes and implement new strategies and techniques accordingly. Being able to adapt and take advantage of new tools can keep you one step ahead of the competition.
  5. Consistency — With the majority of online and social media outlets, it’s imperative to find the right balance with your efforts. If you don’t update your pages enough, your efforts will go unnoticed. Yet on the other hand, if you overdo it with postings that are too frequent, you could push your audience away and this could work against you. It’s essential to commit to a consistent updating schedule. Updates don’t have to be exact, but at least have a loose idea of how often you should update each platform. For example, blogs should be updated twice a week while Twitter should be updated daily, if possible.

For more information about public relations skills, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com. You can also visit our blog for more valuable articles, advertising spotlights and more.

5 Blogging Mistakes and How to Fix Them

typing2

Anyone can create a blog but at the end of the day, the question is whether or not your blog is getting results and generating leads for your business. If the answer is no, you may be committing one of the following blogging sins. This article will provide an overview of five common mistakes businesses make when blogging, including not understanding their target audience, not providing any contact information, inconsistent updating, bad writing and not including multimedia.

For those who are new to blogging, read our article, “Should My Business Have a Blog?.”

  1. Not Understanding Your Target Audience — One of the most common blogging mistakes is when a business doesn’t understand the needs of their audience. The key to successful blogging is focusing every post on what your prospective customers or clients would find most valuable or interesting. Readers are looking for information that can directly benefit them. Businesses should place an emphasis on creating interesting, helpful and engaging content rather than pure self-promotion.For more information and tips on creating content, read our article, “Why Quality Content Reigns Supreme.”
  1. No Contact Information — Without clearly displayed contact information, your business can miss out on a number of leads and potential customers. Ensure your contact information is clearly displayed and include your business name, address, phone number and an email address. Also, don’t forget to complete the “About Page” of your blog with a well-written, concise description of your organization. This way, readers can easily find out more information about your business and contact you, should they have any questions.
  1. Inconsistency — Perhaps the biggest mistake that bloggers can make is inconsistency. If a reader stumbles upon your blog and sees that it hasn’t been updated in a month or two, they won’t be likely to give it any credibility. This is a sure way to lose potential leads. By establishing a publication schedule, whether it be twice a week or weekly, it’s far more likely that your blog will be successful. Updating your blog with strong, well-written posts on a consistent basis will drive high-quality traffic to your site.
  1. Bad Writing — If your blog is riddled with typos and bad grammar, it will reflect poorly on your business. Poorly written articles will turn off readers and discourage them from reading future entries or contacting your organization. Writing concisely, using spell-check and taking the time to proofread your writing can go a long way. Also, it’s essential to fully research any facts that you may not be sure about to prevent inaccurate or misleading information from being published.For tips on achieving flawless writing and grammar, read our articles, “Proofreading — The First in a Series of Three Articles,” “Write Like You Mean It: 5 Ways to Use Better Grammar” and “Words Mean Things: 5 Tips to Avoid Spelling Errors.”
  1. No Images or Videos — Whenever possible, include some kind of multimedia with your blog entries. Even if your content is strong, it’s important to include some kind of visual or audio element to supplement the text. Readers are very responsive to articles that include photos, videos, graphs, charts, podcasts and so on. Also, having an image or video helps draw people in and make the post more eye-catching.

For more information, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com. You can also visit our blog for more valuable articles, advertising spotlights and more.