Client Breakdown: The Types of Clients We Serve

The Public Relations and Marketing Group (PRMG) is a full-service public relations and marketing firm based in New York. Our company was founded in 2002 by John C. Zaher, who at that point, already had over 10 years of experience in the PR and marketing fields. Fully equipped with an expert staff, PRMG has the tools to successfully meet our clients’ needs.

PRMG provides a full evaluation of your current marketing strategies and develops a customized plan that matches your needs, budget, and target audiences. So, who are the types of clients we serve?

Our Clients

We service professionals, corporations, non-profit organizations and government entities, as well as tourism and entertainment clients. Some of our clients include Gershow Recycling, the School-Business Partnerships of Long Island, Inc., The Long Island Game Farm, Ben’s Kosher Delicatessen, the Village of Islandia, and McPeak’s Assisted Living, just to name a few. Along with these clients, our subsidiary company, PR4Laywers, services law firms such as Tully Law, P.C., Sullivan & Kehoe, LLP, Mart Grossbach P.C., amongst others.

Additionally, we work with public sector entities such as town villages, school and library districts, as well as fire districts. One of the great aspects of PRMG is that while we also have multiple clients in the tri-state area, many of our clients are located in Long Island. This allows us to understand the typical Long Island customer from multiple areas of concentration and local demographics.

Our Services

We work with clients on specific projects such as branding, TV and video production, web development, advertising, and more. However, we also work with clients on retainer to continue meeting their social media management, website hosting, SEO, public relations, newsletter, and direct mail needs, among others.

Here’s what some of our clients have said about the quality of our services:

“PRMG has an excellent handle on all marketing aspects for our non-profit organization. From garnering continued media coverage of our top-tier robotics events, to growing our social media presence, PRMG helps us reach the audiences we need to expand our presence across Long Island.” – Bertram Dittmar, executive director of School-Business Partnerships of Long Island, Inc.

“John is excellent at implementation and execution of marketing plans and ideas. PRMG is ‘quick on the draw’ when timing is of the essence. John’s long-term approach is what separates him and his company from other agencies.” – James P. McPeak, Owner, McPeak’s Assisted Living

“John is an experienced manager and result oriented. His vision and ideas are right on target and his results prove that. His attention to detail and his knowledge of business do help in reaching his goals.” – Allan Dorman, Mayor of Village of Islandia

How can we help your business grow? Visit our website or contact us at 631-207-2057 or send an email to johnzaher@theprmg.com.

We look forward to hearing from you!

WBAB End-of-the-Year Sale

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The year is coming to an end, but there’s still time to get in some last-minute advertising for your business! WBAB is clearing out its inventory and has some special rates on 30-second spots through the end of this quarter. They are offering 35 spots per week, distributed between 5 a.m. and midnight, Monday through Friday, for $1,575. Commercials can begin airing as early as December 21st and can run through January 5th.

If you are interested in placing an advertisement or for more information, please contact us at (631) 207-1057 or at johnzaher@theprmg.com

Sponsor the My Country 96.1 Ticket Blitz

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My Country 96.1 is a country music radio station based in Ronkonkoma. The station is hosting its 2nd Annual Holiday Show on December 4th, 2012 at The Emporium in Patchogue and will be giving away tickets for the event. As a Ticket Blitz sponsor, your business will be the location for listeners to pick up tickets. In addition, you will receive 50 pre-recorded mentions during the week of your blitz, 75 live mentions during the week of your blitz, and a two-hour appearance by the My Country promotion team at your business. My Country will announce your business as the location for a ticket blitz, and winners will be chosen every five minutes. These tickets will not be sold anywhere, and the only way someone can get a ticket is by picking them up at a Ticket Blitz location.

This sponsorship opportunity for the My Country 96.1 ticket blitz is a great way to get your business’ name out in front of a large audience, and drive people to your location. The total cost of the sponsorship is $2,300.

If you are interested in placing an advertisement or for more information, please contact us at (631) 207-1057 or at johnzaher@theprmg.com

Advertise with WBAB during Led Zeppelin Day

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On November 19, radio station WBAB is hosting “Led Zeppelin Day” to coincide with the release of the newest live Led Zeppelin CD titled “Celebration Day.” WBAB will be playing the music of Led Zeppelin from 9 a.m. until midnight, and will also play the new album in its entirety starting at 10 p.m. This special event will be promoted by WBAB and your business could be featured in these promotions!

Sponsorship opportunities are available. The sponsorship package includes name inclusion in promos between November 9 and 19th, your business’ logo on the “Led Zeppelin Celebration Day” page of WBAB.com, name inclusion in the November 19 edition of the “WBAB At-Work Network” e-mail, and your name or Twitter handle featured on Facebook and/or Twitter posts between November 9 and November 19. We recommend this opportunity to entertainment venues, music stores, or any businesses looking to reach a 45-64 demographic most influenced by Led Zeppelin’s music.

If you are interested in placing an advertisement or for more information, please contact us at (631) 207-1057 or at johnzaher@theprmg.com

Advertise with the B103 Weekend Special

Advertise with B103, playing Long Island’s Greatest Hits on 103.1 FM, this weekend for only $15 per spot. This opportunity is for this Saturday and Sunday only- no minimums required. If your business is interested in advertising on the radio this weekend with B103, please contact The Public Relations and Marketing Group as soon as possible at (631) 207-1057 or johnzaher@theprmg.com.

Radio “Cyber Remotes” Pose Creative Advertising Option

After a meeting with the Long Island Radio Group today, I had to stop by and inform our readers of an interesting program about which I just learned. You may be familiar with the concept of a “station remote,” whereby a station’s radio personalities and vehicle will come to a business’s location and broadcast “live” from the remote location. We really only recommend such an event for a large client looking to advertise a major, specific promotion. However, there is now a competitive alternative, through online, interactive “cyber remotes.”

Rather than insisting that listeners “COME ON DOWN” to receive an exclusive offer, these online “events” allow listeners to log on to the station’s webstite during a designated time period to “sign the guestbook.” Then, the “guest” can go to the location anytime over the course of the following month to receive the promotion.  For example, if a car dealership’s promotion is a year of free car washes with any test drive, the listener has all month to go in and test drive a car to receive the free washes, after they sign on to the cyber remote. The guestbook, full of contact information for qualified leads, is provided to the advertiser after the cyber remote for follow-up purposes.

The exclusive offer available through the online event is promoted by an on-air schedule of radio advertising to create awareness and enthusiasm about the advertiser’s deal. The advertiser receives exposure through the paid on-air ads, as well as a feature on the station’s homepage, inclusion in the station’s e-newsletter, and additional mentions during the station’s calendar items.

If this sounds like something your business might be interested in, give us a call and we can help you work out a creative solution.

East End Radio Reaches Vacationers and Residents

One tenet of advertising is “be where the people are.” Summer’s coming and we’re all heading to the East End. If your potential customers are out east, Long Island Radio Broadcasting can help you reach them there. With three distinct stations, LIRB is touching vacationers and residents alike. “The Beach” offers hot top 40 pop music. WBAZ’s “Lite on the Bays” speaks for itself with its adult contemporary and lite rock. WEHM totes itself as “progressive radio for Long Island,” playing alternative music in many genres. If you are looking for another way to expand your brand and follow your customers, let us know and we can get you more information.