PRMG Announces Launch of New York Lawyer Pages Website

Introducing New York Lawyer Pages

PRMG Announces Launch of New York Lawyer Pages Website

www.nylawyerpages.com

The Public Relations and Marketing Group, LLC (PRMG) announced it has launched its newest website-based entity, New York Lawyer Pages (www.nylawyerpages.com). The website was created by PRMG, a leading provider of customized marketing solutions for attorneys in New York State. The site provides important resources for the public by allowing them access to a database of attorneys who practice in the field in which they need assistance based on geographic area, read articles about legal issues and even obtain legal forms.

“By concentrating this site only on New York, it will be easier for the public to find the information they are looking for and that the content provided is more pertinent to their legal issue,” said John C. Zaher, President/CEO, The Public Relations and Marketing Group.

For a monthly membership fee, attorneys can list their firm online in order to promote their practice and further increase their exposure. They can submit a listing, summarizing what the firm does and the practice areas in which they concentrate. Their firm can be searchable within the NYLawyerPages website by name of the attorney or firm, practice area, zip code, city or county. All entries will be optimized and indexed by all major search engines. Attorneys can also post any news and accomplishments they may wish prospective clients to know about.

Currently, PRMG is providing free basic listings through March 31, 2011. The Basic Listing includes a listing in the directory under three categories, news and article postings. Attorneys can also be listed in a Featured Listing, which includes a listing in the directory under three categories with precedence over basic listings, news and article postings for a monthly fee of $49.95. The Front Page Spotlight includes an attorney spotlight ad with a link to the entry on the front page and the same features offered as the Featured Listing. Front Page Spotlight ads are $99.95 per month.

In addition, NYLawyerPages allows attorneys to submit articles to the website, which will be filed under various legal categories. The articles are then “tweeted” on NYLawyerPages’ Twitter page (www.twitter.com/nylawyerpages). Attorneys can also link their firm’s website in their articles as a way to generate more traffic and improve optimization of their firm’s website. NYLawyerPages’ “Submitting an Article Guide” provides knowledge of how search engines work and how keywords affect the firm’s ranking. All legal articles will be optimized and indexed by all major search engines daily.

NYLawyerPages also has legal documents that can be downloaded from the site, provided by LegalZoom. Documents are available for those who wish to form a business, protect their intellectual property, plan a will or seek other personal services (power of attorney, small claims, divorce, name change).

For the latest news from the legal world, NYLawyerPages has a Legal News tab which receives RSS feeds of articles from various media sources. There is also a lead generation function in which visitors can fill out a form online to request to be contacted by legal counsel. Prospective clients can request to be contacted by a firm concentrating in their area of need. The firm closest in geography which concentrates in that practice area will receive their request via e-mail.

“We are very pleased to launch NYLawyerPages. The site’s technology and user-friendly interface will help attorneys build their practices not only through its directory, but also by using its content-based optimization tools to drive traffic to their own firm web sites. Over time, we believe that by empowering attorneys and by providing a value-based alternative that is specific to New York State, NYLawyerPages has the potential to rival its leading competitors,” said Mr. Zaher.

For more information, call (631) 207-1057 or visit www.nylawyerpages.com.

A Quick Guide to the Social Media Toolbox

Facebook, MySpace, Xing, Twitter, wikis, LinkedIn, Plaxo, podcasts, blogs, Digg, YouTube, FlickR, RSS, StumbleUpon…the list is endless. If the vast array of social media tools available leaves you scratching your head in confusion, you are not alone. Cutting through the social media clutter and making sense of it all can be difficult, but it is important to remember that social media tools are, in the end, just that – tools meant to achieve an objective. Once you have identified your business and communication goals, your target audience, and a communication and marketing strategy to reach that audience, the last step is to select the tools that best help you achieve these goals and reach your audience most effectively.

Below is a look at a few popular social media tools, how they work and the communication and business objectives they may help achieve.

Blogs: Blogs are Web journals that contain opinions on different subjects. Often described as the “front door” to social media, the authors of blogs can read, comment and exchange links on other blogs. If a large number of blogs link to your post or entry, it causes your blog to rise in Google’s search rankings. Blogs can be a great way for small or large organizations to build their reputation, showcase their expertise, highlight their product or service, and help improve your Search Engine Optimization by drawing audiences to your website.They also provide a more personal way of communicating with your customers or other target audiences, giving you an opportunity to obtain constant feedback from them.

Social Networking: Social networking sites operate on the simple premise of building a profile and connecting, interacting and sharing information with “friends” over the network. Popular social networks include Facebook, MySpace and LinkedIn, all of which allow you to create or join communities, start discussions and share information with people who are interested in connecting or in learning more about you. Facebook, which has more than 200 million users worldwide, also allows you to build your own business fan page and create your own targeted ads, applications or platforms, which can serve as a great marketing tool. LinkedIn, another popular site, is particularly known for professional networking, where you can create a profile, and also display recommendations or testimonials from clients or former employers, ask and answer questions on business-related topics and create or join a professional networking group.

Microblogs: Twitter, the most popular microblogging tool, is a free service that allows members to send short messages or updates that are 140 characters or less. The message is sent to people’s “followers” or people who are interested in what the person has to say or share. Twitter can be a useful tool to drive people to your blog, Web site or Facebook profile by posting a URL every time you update them or want to inform people of a latest event or company news. Since it only consists of short updates, Twitter can often be easier to keep up with, as compared with blogging, and still help you connect and network with current or prospective customers. Many organizations use Twitter for customer service and as a quick way to monitor what others are saying about their brand.

RSS/Social Tagging/Social Bookmarking: Creating content through blogs, podcasts, wikis and videos is just one aspect of social media. The other aspect is to make content easy to access, search and consume when the need arises. Social media tools like RSS feeds, social tagging and bookmarking bring order to the chaos of social media content.

RSS or Really Simple Syndication allows people to subscribe to online news, blogs, podcasts and other information, bringing updates to them instead of having to visit different blogs and sites. Many experts cite RSS as the most important social media tool due to its ability to aggregate different sources, syndicate to a single view and publish instantly to an audience of subscribers.

Social tagging involves adding “tags,” which are keywords or descriptive phrases given to digital information by users so it can be easily stored, sorted and searched. Digg is an example of a site where users can tag articles they like and select the category they should be placed in.

Social bookmarking allows users to mark a page or Web site they find useful and may want to remember or share with others. The bookmarks can be made public or shared privately and can be viewed chronologically, by category or via tags. Using a downloadable application like Del.icio.us, you can bookmark a Web site and classify it using any tag you want. Other visitors to the Web site can not only see your tags, but can also search other sites with the same tag.

As is evident, different social media tools achieve different objectives, and to select the right social media tool, it is important to first clearly define your objective. At PRMG, we help clients evaluate their objectives and integrate social media into their overall communication and marketing strategy, helping them achieve their business goals better, faster and more efficiently.

For more information on our social media and digital marketing services, contact us at (631) 207-1057 or email at: johnzaher@theprmg.com.