10 Ways to Generate Leads Online

business

The Internet offers countless opportunities for building your professional network and generating leads for your business. Especially for those on a tight budget, it’s important to focus on making the most of lead generation tools and techniques that are readily available on the Web. This article will provide you with ten simple ways you can generate leads online for your business.

  1. Send Out Monthly E-newsletters — Email marketing is hugely effective when it comes to converting leads into customers over time. To maximize your email marketing efforts, it’s essential to keep in touch with your audience using an e-newsletter. Your e-newsletter should contain valuable, timely and relevant content that is intended to keep your audience interested in your organization and what services or products you offer. For more information on writing and distributing e-newsletters, please see our article, “Why Your Business Needs an E-newsletter.”
  1. Offer Free Content in Exchange for Contact Information — By offering valuable content such as guidebooks, e-books and other free downloads on your website and in your advertising, people will be more likely to give up their contact information. Even if it’s just a name and email address, this information is essential to generating leads and future customers or clients. Over time, engaging these leads with credible, valuable content can lead to long-term buying relationships.
  1. Host Webinars — Webinars are online seminars offered by a company to replace an in-person business conference, lecture or presentation. When people want to attend your webinar, they’ll have to enter their name, email address and other contact information, if necessary. This is excellent for businesses because, for every webinar participant, you’ll gain a new lead and a potential customer. The stronger your presentation is, and the better you promote your upcoming webinar, the more leads you will generate.
  1. Advertise Using Pay-Per-Clicks — Pay-per-click advertising is an excellent way to generate qualified leads. Pay-per-click advertising outlets, such as Google AdWords, allow businesses to market to people who are already actively searching for their products or services. Users who click on your ad will be delivered to a custom landing page where they can enter their contact information in exchange for the content or service that was advertised. For more information on pay-per-click advertising, please see our articles, “Interest-Based Advertising,” “A Beginner’s Guide to Google AdWords,” and “An In-Depth Look into Google AdWords.”
  1. Create Effective Landing Pages — A landing page is a single Web page that appears in response to a reader clicking on an advertisement. Landing pages are often linked from social media ads, email ad campaigns or pay-per-click ad campaigns. Landing pages should include brief descriptions of the downloadable content and services your business offers, as well as an image of the content and a short form for contact information. A well-designed landing page is essential for generating qualified leads for your business. Marketers can even measure the effectiveness of a landing page by analyzing the activity generated by the linked URL, such as click-through and conversion rates. For more information on creating effective landing pages, please see our article, “Five Steps to Generating New Business through Web Advertising, Landing Pages and Emails.”
  1. Submit Your Website to Web Directories — Web directories provide valuable backlinks that will improve your business’ visibility and search engine optimization. By listing your business in accurate categories, people who are already looking for information regarding your industry or service will be directed to your website, making them more qualified and targeted leads. For more information on free Web directories and other submission sites that offer backlinks, please see our article, “Why You Should Take Advantage of Free Submission Websites.”
  1. Distribute Press Releases Online — Every time you distribute your press release online, that site will provide backlinks to your main website. This will further direct interested readers directly to your business. Keep in mind that, for SEO purposes, it is vital to distribute press releases that are optimized for your target keywords. For more information on press releases, please see our article, “5 Tips for Writing Effective Press Releases.”
  1. Optimize Your LinkedIn Profile — When used properly, LinkedIn can be a great tool for business networking, developing professional relationships and generating strong leads. For B2B companies, LinkedIn is the ultimate social networking site. The first step is to make sure that your profile is as close to 100% complete as possible. Next, it’s important to boost your visibility and credibility on LinkedIn by contributing to group discussions on the “Discussions” and “Answers” boards. For more information on LinkedIn, please see our article, “Making the Right Connections with LinkedIn.”
  1. Share Documents, Slideshows and Presentations — By sharing your presentations or slideshows on the Web, you can not only boost the credibility and popularity of your business online, but you will secure valuable backlinks to your website. Websites such as Scribd and SlideShare not only rank high with major search engines, but they provide backlinks to lead readers directly to your main website.
  1. Maintain an Active Blog — According to a study done by KBK Communications, B2B companies that blog generate 67% more leads than those who do not. Blogging is essential to any successful marketing and communications strategy, especially in regards to lead generation. Include a clear section for readers to subscribe to your blog via email or an RSS feed. For more information on blogging, please see our article, “Should My Business Have a Blog?

For more information, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com. You can also visit our blog for more valuable articles, advertising spotlights and more.

How to Monitor Facebook and Twitter Success

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5 Simple Steps to Keeping Track of Your Business’ Facebook and Twitter Progress

By now, most businesses have realized the importance of using the social media giants Facebook and Twitter to better market themselves and connect with their audiences. However, even if your business is actively using these social networks, you may not be getting the most out of your efforts. To truly measure ROI and effectiveness of your social media marketing, it’s essential for businesses to implement a monitoring program. By keeping track of your progress, it will be easier to see what is working for your business in regards to social media, and what needs to be changed.

This article will explain the basics of monitoring key metrics of Facebook fan pages and Twitter profiles.

1. Know What to Look For — Monitoring several social media channels can be time-consuming, especially when you don’t know what you’re looking for. It’s important to keep the following questions in mind when analyzing social media metrics and data:

  • What are people saying about my business, brand or products on social media? Look out for both positive and negative comments and respond to each accordingly.

  • How many users are seeing my social media content? To determine your organization’s reach on social media sites, it’s important to keep track of how many fans, followers or connections you have.

  • How effective is my social media content? Out of your follower base, how many of these people are really engaging with your content? Keep track of how often users are interacting with your posts and how many users are repeatedly communicating with your page.

  • How is the activity level on my profiles? To promote interaction, always encourage your fans and followers to share their opinions, answer questions and discuss topics and ideas. As comments come in, it’s important to respond to both positive and negative replies in a timely and professional manner.

2. Use “Insights” to Monitor Your Facebook Fan Page — While it’s important to keep track of how many Facebook fans your business has, this isn’t where your monitoring should end. Analyzing the “View Insights” tab on your Facebook fan page is an essential tool to measuring your business’ success on Facebook. This tool will provide you with information on new likes, lifetime likes, monthly active users, post views, post feedback, weekly total reach and more. The newest metric, “People Talking About This,” represents all user-initiated activity related to your page. This counts unique wall posts, comments, likes, shares, check-ins, etc. It’s important to analyze this metric over time to be able to judge the effectiveness and reach of your business page.

3. Use HootSuite’s Social Analytics — HootSuite is a popular program that allows you to monitor keywords, manage multiple social media profiles and analyze custom analytics such as follower/fan growth, brand sentiment and more. With HootSuite’s Social Analytics feature, you can track Twitter brand mentions, measure your follower growth on Twitter, examine Facebook “likes” and demographics and more. While HootSuite is a free program, there is a paid premium service for users who need to manage more than five social media profiles, or need more detailed analytics reports.

4. Use Social Mention to Measure Progress — The program Social Mention offers valuable influence-tracking features for your business. It allows you to easily track and measure what people are saying about your company, products or any other topic in real time. Social Mention also measures the following essential social media metrics:

  • Strength — Strength is the likelihood that your brand is being discussed in social media networks.

  • Sentiment — Your sentiment is the ratio of positive social media mentions to those that are negative.

  • Passion — Passion refers to the likelihood that individuals who are talking about your brand or product will continue to do so.

  • Reach — Reach refers to your business’ range of influence or the number of unique authors referencing your brand, divided by the total number of mentions.

Users are able to monitor their growth in these areas through daily social media alerts and Social Mention’s search and analysis service.

5. Keep Track of Your Progress — To determine the long-term effectiveness of your business’ social media marketing, it’s essential to measure your progress along the way. We recommend having a neat, organized spreadsheet to update key metrics such as your number of Facebook likes, followers-to-following ratio on Twitter, number of comments and interactions and other key statistics available to you on Facebook Insights, HootSuite and Social Mention.

For more information about how to monitor Facebook and Twitter, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com. You can also visit our blog for more valuable articles, advertising spotlights and more.

An Overview of Google Business Solutions – The First in a Series of Three Articles

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With its wide variety of cost-effective business tools, it’s no wonder why Google has secured its position as a global superpower on the Web. Google Business Solutions are a collection of services that are specifically directed at businesses and webmasters. Google offers tools to meet the needs of organizations and businesses of all sizes and boasts over 30,000 search and 3,000,000 Google Apps customers worldwide. This article, the first in a three-part series, will provide you with an overview of Gmail, Google Analytics, Google AdWords, Google AdSense, Google Chrome, Google Places and Google+. It will be followed by “An In-depth Look at Google AdWords” and then an article on “5 Additional Innovative Business Tools from Google,” which will focus on Google Offers, Google Engage and more.

Productivity

Gmail — With dozens of email providers to choose from, deciding on Gmail should be a no-brainer. This user-friendly email provider allows you to communicate and collaborate with reliable and secure Web-based tools. Gmail provides you with more than enough free storage space, significantly less spam, built-in text, voice or video chat and much more. You can also access Gmail from any phone, regardless of which device you use, to access your email on the go. For businesses, another comforting feature is that Gmail is entirely safe to use. Gmail uses HTTPS encryption to keep your mail and information secure.

Although most Gmail features are free, businesses can purchase a flexible plan of $5 per month to access a variety of premium features that include Google Docs and Google Calendar. Google Docs allows you to securely store all Web-based documents, spreadsheets, drawings and presentations online. This feature also provides real-time collaboration, which allows users to edit these files at any time, so you will always have the latest version. Google Calendar is a Web-based calendar application that allows businesses to manage meetings online and minimize costs. You can send event invitations, share your calendars company-wide or between specific co-workers, invite guests on mobile devices and much more.

Google Chrome — Google Chrome is a Web browser that combines a minimal, user-friendly design with sophisticated technology to make browsing the Web faster, safer and easier. Most people use their Web browser more than any other feature on their computer for searching for information, shopping, reading the news, watching videos and more. Therefore, it is essential to have a high level of security, speed and stability, which Google Chrome has mastered. Google Chrome is designed to be as fast as possible, up-to-date with the latest security updates and simple to use. Best of all, this Web browser is completely free to download on any computer.

Web Marketing

Google Analytics — This powerful Web monitoring tool provides users with rich insights into their website traffic and Web marketing effectiveness. Using Google Analytics, you can analyze data and determine which ads, keywords and other factors are most effective in driving traffic to your website and optimizing your Web presence. By consistently monitoring the information provided by Google Analytics, businesses can adapt based on what works and what doesn’t. Ultimately, this tool will help you create higher converting websites and strengthen your online marketing efforts.

Google AdWords — Google AdWords lets you create and run ads for your business with a custom budget. Ads are displayed under “Sponsored Links” alongside the search results when someone searches on Google using one of your chosen keywords. This tool is so effective for businesses because you are advertising to an audience who is already interested in what you have to offer. In addition to text ads, you can run display and click-to-play video ads on Google AdWords. For more information on how to use Google AdWords, please read our article, “A Beginner’s Guide to Google AdWords.” Look out for our next article, which will include a more in-depth look at the features and options available for businesses on Google AdWords.

Google AdSense — Google AdSense is a free platform that places AdWords ads on non-Google websites. AdSense allows Web publishers to earn revenue online by displaying ads on site search results, websites, mobile Web pages and mobile apps. By simply allowing others to place targeted Google ads on your website, your business can earn money. While displaying these Google ads, AdSense also lets you provide a Google search bar to your site users. By placing this search box on your site, visitors can search the Web directly from your website. Also, you will receive a “Top Queries” report that shows you what your visitors are searching for on your site. By reviewing the 25 most common searches conducted through this Google search box, you can identify additional topics, keywords or information to add to your site, based on what your customers or clients are searching for.

Google Places — Google Places is an excellent tool for allowing businesses to get found on Google for free. Since 97% of consumers search for local businesses online, it is essential for your business to be found in search results. Over 90% of the local business Web pages on Google have not been claimed. Claiming your business page will put you at an advantage since local business results appear at the top of search results on Google when someone searches, using a certain location. By simply registering your business with Google Business Center, you can help potential customers find you on Google Places. On your Google Places page, you can include your location, contact information, photos, videos and any other information that you would like to communicate to your audience. Customers or clients can also leave reviews on your Google Places page.

Social Media

Google+ — Now open to all users, Google+ is a relatively new social media giant that has taken the Internet by storm by reaching 10 million users in its first 16 days, from June 28 to July 14. Google+ improves upon the features of existing social media outlets. Like Facebook, you can create a profile, complete with personal information and photo albums, comment on other users’ content and share posts. Google+’s “+1” button also works the same as Facebook’s “Like” icon. Like Twitter, anyone can follow you and you may follow any user by adding them to your “circles,” no matter who they may be. The “Circles” feature allows users to organize contacts in specific groups. For example, you may have a circle specifically for friends and then one only for business contacts. Google+ also has many other unique features such as Hangouts, Sparks and Huddles. The Hangouts feature allows users to engage in live, face-to-face chats involving multiple people at a time. Sparks delivers popular content from across the Internet on any topic you choose. Huddles, available on Google+ Mobile, is a unique group messaging feature that allows multiple people to chat in one place.

Businesses can also benefit from including the “+1” button on their website and blog. For more information on Google+, read our article “Google+’s Advanced Technology Addresses Facebook’s Shortcomings.”

For more information, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com.