Part II: Choosing a Webinar Platform

Part 2 of a 3 part series

Choosing a webinar platform can be challenging. At the Public Relations and Marketing Group, we are here to assist you with your webinar needs. We will choose the most cost-effective platform for your business and walk you through a step-by-step process on preparing and hosting a webinar. When choosing a webinar platform, it essential to consider the following:

What are you looking to achieve from the webinar?

  • Brand exposure
  • Lead generation
  • Relationship with customers

What tools and features does the webinar provide?

  • Multiple presenters
  • Presentations
  • Screen sharing
  • Live chat
  • Question and Answer sessions

How often do you plan to host a webinar?

  • Once a week?
  • Once a month?

How can you use webinars to measure success of your company?

  • Email leads
  • Customer feedback
  • Consumer questions/concerns on your products and services

Overall, there are various factors to consider when choosing a webinar platform. If you are interested in hosting a webinar please contact johnzaher@theprmg.com or call 631-207-1057 Ext. 107.

Part I: Why Host a Webinar? 4 Benefits to Consider

Part 1 of a 3 part series 

Webinars make connecting with your audience easier. Presenters can use video, audio and screen sharing to market products and services to viewers anywhere. Begin building personal connections, engagement, and trust by inviting attendees to a webinar and engaging them through question-and-answer sessions, live polls and more. If you are considering new ways to build your business and attract new customers, here are 4 benefits to consider. 

  1. Hosting Webinars Raise Brand Awareness

Webinars provide the opportunity to utilize video conferencing technology to reach a wider audience. With this technology, your business can reach consumers across the globe and increase brand exposure. In addition, the people viewing your webinar are showing their interest, and therefore, are most likely potential customers. If they are satisfied with the webinar, they may even encourage family and friends to engage with your business. Overall, this word of mouth communication is guaranteed to leave a lasting impression for your brand. 

  1. Webinars Assist in Building Relationships with Potential Customers

By speaking to a group of potential customers, you have the ability to understand your target audience on a deeper level. A few examples include what they are interested in, what concerns they may have, and also understanding what motivates them. In opposition, viewers can get to know you as a person and gain your trust. They are able to connect to the video call while they are in the comfort of their own home or office, therefore there is no pressure. Accordingly, they will have the option to participate in interactive question and  answer segments. With each webinar hosted, you can establish a strong relationship with potential customers.

  1. Webinars Build Your Email List and Generate Qualified Leads

Sign-up forms for your webinar enable you to collect lead information such as email addresses, phone numbers, and job titles. In correlation, the details that you provide in your webinar educates and qualifies your audience. Examples include informing them about your background or services your brand offers and responding to questions or concerns your audience has.  

  1. Webinars Can Allow you to Stand Out Against Competitors

Are your competitors currently hosting webinars? Right now, is the perfect time to stay ahead of your competition. Building a strong online presence is essential in promoting your brand. In today’s world, 97% of consumers find businesses online first. By responding to these consumer actions and standing out online, you have a higher chance of growing stronger than your competition. 

Overall, there are various benefits to hosting a webinar. Most importantly, webinars open up a new entry way in growing your business. With the eligibility to invite and promote consumers, share your brand message, raise engagement, and analyze and convert leads, webinars are the perfect option. If you are interested in scheduling a webinar for your audience email johnzaher@theprmg.com or call 631-207-1057 Ext. 107.