Pink Aid’s Second Annual Pink Chair Luncheon and Fashion Show Honors Long Island Breast Cancer Warriors

Friday, October 2, 2015
Pictured (l to r): Model and survivor Liz Schupler walking with her friend Beth Lee.

Fourteen Survivors Take to the Runway During the Event’s “Celebration of Life”

Huntington, NY — Far from the average breast cancer foundation, Pink Aid’s mission is to help local underserved women survive treatment on both a financial and emotional level. Its goals are made possible through fundraisers such as its forthcoming Second Annual Pink Chair Luncheon and Fashion Show, which pays special attention to “local breast cancer warriors.” This unique event, which last year raised more than $225,000 from its 300 attendees in support of several local community grants, is being held at Mitchells|Marshs in Huntington on Thursday, October 15 at 11:30 a.m.

The heart and soul of the Pink Chair fundraiser is the “Celebration of Life/Warrior Fashion Show” featuring 17 brave Long Island women who have battled through treatment of the disease. In addition to taking to the stage in the latest Mitchells|Marshs fall fashions alongside their biggest supporters, these survivors share inspirational messages regarding their journeys.

This year’s guest speaker is New York’s own Marisa Acocella Marchetto, a breast cancer survivor and award-winning cartoonist and graphic novelist whose work has appeared inThe New YorkerThe New York TimesGlamour and O, The Oprah Magazine. She recently released the graphic novel Ann Tenna and her previous Cancer Vixen novel was named one of Time magazine’s top ten graphic memoirs and was a finalist for the National Cartoonists Society “Graphic Novel of the Year.” She is also the founder and chair of the Marisa Acocella Marchetto Foundation at Mount Sinai Beth Israel Comprehensive Cancer Center and the Dubin Breast Center at Mount Sinai.

Professional fashion models will also walk the runaway at the fundraiser, showcasing items from Mitchells|Marshs fall 2015 and spring 2016 collections. Though the event tickets sold out four weeks in advance, sponsorship level tickets are still available by visiting Significant support for the foundation also comes from the sale of a custom Pink Aid Manolo Blahnik pink leopard pump and several fundraising live and silent auctions held during the Pink Chair Luncheon. This includes the Pink Chairs Auction for which the event is named. During this portion of the Luncheon, guests are invited to participate in the live bidding of 15 pink chairs created by many of the area’s top interior designers with material donated by Long Island-based Duralee Fabrics.

Subsequent prizes of a year of shoes from Mitchells|Marshs, vacations and concert tickets are also available during additional auctions. The event is made possible through the generous support of donors such as Daniel Gale Sotheby’s International Realty, New York Cottages & Gardens Magazine and Valerie Wilson Travel, and event contributors like Anthony DeFranco Salon and Spa, Marcia Selden Catering and Scarsella’s Florist, among others. 

Originally founded in Westport, Connecticut in 2010, Pink Aid funds breast cancer support services that provide transportation to treatment, child care and food cards, among other things, for local women in need while in treatment. This grant-based organization is the brain-child of Amy Katz, Amy Gross, Renee Mandis and Andrew Mitchell, whose family owns Mitchells of Westport in Connecticut and Mitchells|Marshs in Huntington, New York. Pink Aid Long Island was launched last year in recognition of the same need for free mammograms and compassionate care services for women battling breast cancer in our own local communities.

“Andrew started this foundation with a group of women after hearing stories of women struggling to cover basic needs while trying to battle the disease,” explains Allison Mitchell, President of Pink Aid, Long Island. “My husband, Chris, who owns Mitchells|Marshs, has a special place in his heart for this particular cause as his mother and grandmother have both been affected by the disease. Having always paid special attention to philanthropic opportunities, particularly at the community level, the entire Mitchell family supports Pink Aid and the Pink Chair Fundraiser.”

A limited number of sponsorship-level seating options for the Pink Chairs Luncheon and Fashion Show are still available by contacting the Pink Aid foundation at 844-PINK-AID (844-746-5243). 

For more information on Pink Aid or how to apply for a grant, please visit: The deadline for this year’s grant submissions is November 20, 2015.




About Pink Aid

Pink Aid is a grant-based organization formed specifically to help fund groups that provide compassionate services to uninsured and underinsured women with breast cancer — first locally and ultimately beyond. Pink Aid grants support programs that provide services such as free breast cancer screenings and non-medical expenses such as food cards, household bills, wigs, recovery garments and transportation for patients undergoing treatment.

Some of the programs we support are established hospital foundations and national non-profits, while others are smaller grass roots organizations. Large or small, they share our goal to help local women survive breast cancer with compassion. Pink Aid grants are awarded to recipients whose goals best advance the foundation’s mission. Grant applications are available by visiting