St. Joseph’s College’s Brian Wasson Discusses Social Media Strategies at LIMBA
Brian Wasson (second from right), Executive Director of Social Media, St. Joseph’s College in Patchogue, was the guest speaker at the LIMBA (Long Island Metro Business Action) meeting, which was held on January 19 at the Courtyard Marriott in Ronkonkoma. Also pictured (left to right): Alan G. Vitters, Ph.D., Assistant Professor, Business Administration and Accounting, St. Joseph’s College; Ken Nevor, Member, LIMBA; Bill Miller, Treasurer, LIMBA; and Ernie Fazio, Chairman, LIMBA; and Michael Watt, Long Island Regional Director, Reclaim New York. St. Joseph’s College and Reclaim New York were the event’s sponsors.
On January 19, Brian Wasson, Executive Director of Social Media, St. Joseph’s College in Patchogue, was the guest speaker at the LIMBA (Long Island Metro Business Action) meeting, which took place at the Courtyard Marriott in Ronkonkoma. He explained how companies need to fully engage with their customers who contact them through social media if they wish to grow their business.
Mr. Wasson said it is not enough that businesses have a social media platform; they must also be active participants as well. The problem is that businesses want to control the message and ignore the conversation by refusing to interact with the customers. That, he said, will result in loss of message and lost revenue. For example, if someone sends a comment, question or complaint to an organization on social, a reply must be sent, acknowledging the post has been received. At times, the user should be directed to send a direct message, so the organization can respond in private.
What makes a successful social media strategy, Mr. Wasson said, are receiving and responding to inbound posts, cultivating relationships with users, determining which social media platforms will be best to get out the company’s message, examining data from the accounts to determine what works and what does not work, and measuring content that is created, as opposed to curated, and the percentage of posts that are paid, owned and earned. He concluded that, when participating with a social media audience, companies must learn to be strategic, be social and be human.
In 2015, Mr. Wasson was charged with implementing a social media plan to be more proactive in communicating with current and prospective students, faculty, parents and visitors. He also conducted an audit on where the college was, in terms of social media. After reviewing the audit, the college determined it was time to empower the users across campus who engaged in conversations on behalf of the college.
For more information, or for a list of upcoming events, call (631) 757-1698 or visit www.limba.net.
Since 1968, LIMBA (Long Island Metro Business Action) has been Long Island’s catalyst for economic investment and improvement, sponsoring lively breakfast forums featuring Long Island business activists and government officials. Its mission is to promote and address issues that affect the quality of life on Long Island. For more information, call (631) 757-1698 or visit www.limba.net.