Every branding process starts with a logo.
Logos can anchor your brand and give your business a unique identity. The goal of a good logo design is to embody the overall look, feel and tone of your organization. It should also incorporate a strong graphic with a color scheme that is appropriate for your business or industry. For example, blue is often associated with the healthcare and financial industries and green is popular with environmental organizations. Once you logo has been designed, it is important to keep branding consistent across platforms including your website, social media accounts and various other marketing materials.