Over the past month, businesses and schools have experienced a major change in their work environments. Now, employees and students are connecting online through Zoom, the popular video conferencing platform. Taking these calls at home also places the pressure of finding a clean, at-home space to chat in! In order to solve this issue, there is a feature which remote workers can use to make working with colleagues more fun: Zoom Backgrounds. Continue reading “Everything You Should Know About Zoom Backgrounds”
Month: April 2020
Part III: Promoting Your Webinar
Part 3 of a 3 part series
Now that you have learned why you should host a webinar and what you should consider when choosing a webinar platform, it is important to ensure you are taking effective steps in promoting your webinar.
Prior to promoting your webinar, consider who your target audience is. Once you have determined who you are seeking to reach, you can begin developing a digital marketing strategy to generate registrations on your upcoming webinar.
Below include a few steps you can take to share your webinar to your target audience:
- Social Media Advertising
- Facebook, Instagram, and LinkedIn
- Email Marketing
- Introducing the webinar, reminding recipients of the webinar, and following up to thank them for attending
- Static Social Media Posts
- Graphic to promote the webinar
- Video “Teaser” to highlight the webinar topics
- Updating Your Website to Promote the Webinar
- Website Calendar
- Hello Bar
- Website Pop Ups
- Adding the Webinar Landing Page to Your Email Signature
- Writing a Blog to Promote your Webinar
- Encouraging Employees to Share the Webinar with Family and Friends
Efficiently planning, launching, and promoting a webinar takes time and it is easy to forget essential steps. If you are interested in hosting a webinar and would like to ease the process, our experienced staff is here to assist you. For more information, please contact johnzaher@theprmg.com or call 631-207-1057 Ext. 107.
Part II: Choosing a Webinar Platform
Part 2 of a 3 part series
Choosing a webinar platform can be challenging. At the Public Relations and Marketing Group, we are here to assist you with your webinar needs. We will choose the most cost-effective platform for your business and walk you through a step-by-step process on preparing and hosting a webinar. When choosing a webinar platform, it essential to consider the following:
What are you looking to achieve from the webinar?
- Brand exposure
- Lead generation
- Relationship with customers
What tools and features does the webinar provide?
- Multiple presenters
- Presentations
- Screen sharing
- Live chat
- Question and Answer sessions
How often do you plan to host a webinar?
- Once a week?
- Once a month?
How can you use webinars to measure success of your company?
- Email leads
- Customer feedback
- Consumer questions/concerns on your products and services
Overall, there are various factors to consider when choosing a webinar platform. If you are interested in hosting a webinar please contact johnzaher@theprmg.com or call 631-207-1057 Ext. 107.
Part I: Why Host a Webinar? 4 Benefits to Consider
Part 1 of a 3 part series
Webinars make connecting with your audience easier. Presenters can use video, audio and screen sharing to market products and services to viewers anywhere. Begin building personal connections, engagement, and trust by inviting attendees to a webinar and engaging them through question-and-answer sessions, live polls and more. If you are considering new ways to build your business and attract new customers, here are 4 benefits to consider.
- Hosting Webinars Raise Brand Awareness
Webinars provide the opportunity to utilize video conferencing technology to reach a wider audience. With this technology, your business can reach consumers across the globe and increase brand exposure. In addition, the people viewing your webinar are showing their interest, and therefore, are most likely potential customers. If they are satisfied with the webinar, they may even encourage family and friends to engage with your business. Overall, this word of mouth communication is guaranteed to leave a lasting impression for your brand.
- Webinars Assist in Building Relationships with Potential Customers
By speaking to a group of potential customers, you have the ability to understand your target audience on a deeper level. A few examples include what they are interested in, what concerns they may have, and also understanding what motivates them. In opposition, viewers can get to know you as a person and gain your trust. They are able to connect to the video call while they are in the comfort of their own home or office, therefore there is no pressure. Accordingly, they will have the option to participate in interactive question and answer segments. With each webinar hosted, you can establish a strong relationship with potential customers.
- Webinars Build Your Email List and Generate Qualified Leads
Sign-up forms for your webinar enable you to collect lead information such as email addresses, phone numbers, and job titles. In correlation, the details that you provide in your webinar educates and qualifies your audience. Examples include informing them about your background or services your brand offers and responding to questions or concerns your audience has.
- Webinars Can Allow you to Stand Out Against Competitors
Are your competitors currently hosting webinars? Right now, is the perfect time to stay ahead of your competition. Building a strong online presence is essential in promoting your brand. In today’s world, 97% of consumers find businesses online first. By responding to these consumer actions and standing out online, you have a higher chance of growing stronger than your competition.
Overall, there are various benefits to hosting a webinar. Most importantly, webinars open up a new entry way in growing your business. With the eligibility to invite and promote consumers, share your brand message, raise engagement, and analyze and convert leads, webinars are the perfect option. If you are interested in scheduling a webinar for your audience email johnzaher@theprmg.com or call 631-207-1057 Ext. 107.
