All Island Media publishes the Pennysaver/Town Crier in many regions across Long Island. They have recently launched a number of new inserts that can be added to the weekly free paper to communicate your company’s message more effectively. All inserts can be distributed by zip code and are charged by every 1,000 households (cpm). Below are three of the inserts most worthy of your attention:
- The Frequent Flyer program offers the largest insert at 10”x11½”. Printed on 50# glossy paper stock, the flyer is perfect for the advertiser that has a lot to say — or a lot of photos to show. It extends far outside of the parameters of the 6¾”x10” booklet and costs as little as $49 cpm.
- The VIP Card is a 5”x11” postcard that is placed into the book on top of the flyer. This postcard allows the advertiser to print on both sides, without requiring space for mailing information. The lightweight cardstock also makes this product a good vehicle for coupons. When purchased by zone, the card costs only $35 cpm.
- The Mega Card, a 7”x9” flyer, is printed on a heavier stock and glossy on one side. The advertiser gets printing on both sides of this product as well and the glossy finish displays photos crisply, with bright color. This eye-catching card is available for as little as $54 cpm.
Also of note is the redesign of the Long Island Trends lifestyle publication. What used to be an ugly, ad-driven paper has morphed into an attention-grabbing resource for consumers, complete with relevant editorial. Advertisers can now purchase the cover and a full-page ad on page 3 (the first right-hand page of the book) for $1,359.