The 2013-14 NBA regular season is quickly coming to a close with two local New York teams having playoff aspirations. The New York Knicks, led by Carmelo Anthony, are seeking their fourth straight playoff appearance and are currently in the middle of a heated battle for one of two remaining playoff spots in the Eastern Conference. The Brooklyn Nets are in the midst of a turnaround season and have clinched a playoff berth for the first time since the franchise moved from New Jersey in 2012. The NBA Playoffs, beginning on April 19th, will offer local businesses a great opportunity to advertise to a wide audience.
Cablevision is now offering separate packages of NBA advertising spots for the first and second round of the playoffs for both the Knicks and the Nets. Local businesses looking to attract a male audience will have a great opportunity to advertise with options available on channels such as ESPN, ESPN NEWS, TNT, NBA TV, YES Network, and MSG. All of these networks have a male-dominated audience, with viewership primarily in the 18-54 year-old range.
Each package consists of 28 total spots to be run during both the games and general programs. The advertiser will be given seven spots during games (games will be on TNT, ESPN, YES, or MSG), seven general spots on ESPN News, and seven general spots on NBA TV. In addition, packages for the Knicks will include seven general spots on MSG, while the Nets package will include seven general spots on YES.
Prices for the first-round Knicks package are $735 for the Huntington zone, $791 for the Babylon zone, $1,099 for the Riverhead zone, $1,127 for the Brookhaven zone, $2,359 for the Hauppauge zone, $1,295 for the North Nassau zone, and $2,611 for the South Nassau zone.
Prices for the first-round Nets package are $553 for the Huntington zone, $595 for the Babylon zone, $826 for the Riverhead zone, $847 for the Brookhaven zone, $1,771 for the Hauppauge zone, $973 for the North Nassau zone, and $1,967 for the South Nassau zone.
Prices for the second-round Knicks package are $1,092 for the Huntington zone, $1,176 for the Babylon zone, $1,638 for the Riverhead zone, $1,680 for the Brookhaven zone, $3,528 for the Hauppauge zone, $1,937 for the North Nassau zone, and $3,906 for the South Nassau zone.
Prices for the second-round Nets package are $826 for the Huntington zone, $889 for the Babylon zone, $1,239 for the Riverhead zone, $1,267 for the Brookhaven zone, $2,646 for the Hauppauge zone, $1,456 for the North Nassau zone, and $2,933 for the South Nassau zone.
If you are interested in any of these packages or for further details regarding rates and pricing, please contact The Public Relations and Marketing Group at 1-855-PRMG-123 or email info@theprmg.com .
