As the weather improves and the school year comes to an end, people move outside. If you want them to see your message, you need your ad campaign to move outside with them. Outdoor advertising presents a message to the viewer that they cannot opt out of. They cannot turn off a billboard, or turn the page on a bus ad.
Outdoor advertising comes in many forms, but the key is always location. Your ads need to be in a place rich with foot traffic. If you are a brick-and-mortar retailer, the ads should be within walking distance from your shop. If you provide a unique service, the ad can be in driving distance, but still within the community. For wider exposure, ads can be placed on public transportation or “mobile billboards”; you can even have your billboard towed by scooter!
Your business may do well to consider some of the following options:
• Bus and bus shelter ads
• Train station platform billboards
• Train trestle ads
• Street and sidewalk decals
• Lawn signs and exterior vinyl banners
• Summer event sponsorships
PRMG can help coordinate a comprehensive outdoor advertising plan to fit in with your company’s marketing strategy.