Online reviews and forums have made it much easier for people to communicate their experiences with products or places, which, for businesses, can be a
What’s the most important part of public relations? You might think that the answer is in the word “public”—in other words, how wide an audience
For most companies, the holidays are the busiest selling margin of the year, amounting to 19% for retailers and nearly 30% for jewelers and department
Brand management is all about genuine audience engagement and its consequential consumer action—whether that is good or bad all depends on the reflexes and wit
Public relations (PR) services help businesses communicate their message to media outlets. PR keeps your company in the public eye, and if your company is
More than ever before, we live in an age of lightning-fast exchanges of news and a seemingly endless stream of information at our fingertips. While
A press release is a form of written communication that is meant to bridge the gap between an organization and the media. They are meant
Whether your business is planning to host a seminar, fundraiser, workshop or a Webinar, Web and social media outlets can serve as powerful and inexpensive
By Hank Russell It is obvious that, more often than not, we do not write the same way we talk. If we did, we would
By Hank Russell It is said that people judge you by the words you use — whether they be spoken or written. How you write