As the world’s most popular micro-blogging website, Twitter has become an increasingly important tool for businesses to promote their products and services through word-of-mouth marketing
Recently, Facebook introduced Graph Search, a new feature that combines characteristics of a search engine with an individual’s social network for personalized search results. With
Yahoo buying Tumblr brings to mind an important question for businesses with an online presence: Will Yahoo make Tumblr better or worse? But first to
With the amount of social media programs available on the Web, businesses must be able to efficiently leverage time spent on social media marketing. This
On June 19, LinkedIn announced that companies are now able to send targeted status updates to followers of their company pages. Aiming to increase company engagement
Measuring your business’ social media return on investment (ROI) is essential if you are looking to analyze the value social media can bring to your
On Friday, Facebook went public in a highly anticipated initial public offering (IPO) that valued the company at more than $100 billion. Although the initial price
The popular link-shortening service Bitly recently released a study determining the best times to post on various social networking services, based on their real-time link tracking data.
LinkedIn is the world’s largest business-oriented service and allows users to network and keep in touch with business contacts and potential clients. When used properly,
A recent survey conducted last month by Text 100 Global Public Relations discovered that a significant number of journalists use social media and blogs on a