The Chief is a weekly newspaper that exclusively covers civil service in the New York metro area. Over 24,000 copies are distributed weekly on newsstands and subscribers. In addition to the print edition, The Chief now offers a digital edition optimized for computers, tablets and mobile devices. Along with the newly optimized digital edition come new opportunities for advertising.
Advertising space is now available in both the mobile and tablet editions of the paper. A large banner on the main page of the mobile/tablet edition (300×250 pixels) will cost $200 per month, and a smaller banner (300×50 pixels) will cost $125 per month. Banner ads on the article pages will cost $150 per month for the large banner, and $75 per month for the small banner.
There are also new advertising opportunities in the print edition. The Chief now offers a premium front-page display, which is a rectangle ad (4.25”x3”) that appears on the bottom right of the front page of the newspaper. The cost for this ad is $2,000 per insertion and is printed in color. Another new opportunity is a cover wrap, which is a special wrap that surrounds the paper and covers a large area of the front page (10.83”x16”). This wrap is printed in color and costs $9,000 per front-cover insertion, and $13,000 per front-and back-cover insertion.
Standard advertising space is also available in the main print edition, and all print advertisements are included in the online edition at no extra charge. Rates start at $755 for an eighth-page ad in black and white. A quarter-page ad will cost $1,510 for black and white (add $300 for full color), a half page ad in black and white costs $3,019 (add $400 for full color), and a full-page ad costs $6,038 for black and white (add $500 for full color).
If you are interested in placing an advertisement, or for more information, please contact 1-855-PRMG-123 or email at info@theprmg.com.
