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Advertise with Cablevision this Thanksgiving and Holiday Season

With the holiday season just around the corner, Cablevision is offering holiday greetings for your organization to celebrate with local viewers. These “tagable” spots are produced by Cablevision and are customized with your business’ logo and contact information. They each run for 15 seconds and enable you to build good will and improve brand recognition within your community, for a minimal investment in TV advertising. Depending on whom you want to reach, your business may benefit from advertising with popular networks such as News 12, Nick and Fox News. For those who are looking for wide coverage, we believe the most efficient use of your budget should include island-wide ads on News 12. Weekday spots from 5:30 a.m. to 9 a.m. cost $100 per unit, while full week rotators (9 a.m. to 12 midnight) are $25 per unit.

For those who require more specific targeting, we recommend choosing to advertise on specific networks rather than these broader News 12 island wide ads. For example, if you want to target families with small children, you may want to advertise on Nick. For targeting older or more affluent audiences, businesses will be more successful advertising with a network such as Fox News. These specific network ads cost between $10 and $30 each, depending on the network and zone.

Cablevision also offers spots for holidays such as Father’s Day, Mother’s Day, Easter and more. Advertising rates are similar to those above, but contact us for more detailed information. If you are interested in running any of these ads for your business, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com.

Write Like You Mean It: 5 Ways to Use Better Grammar

By Hank Russell It is obvious that, more often than not, we do not write the same way we talk. If we did, we would see how unintelligible we sound based on the amount of grammatical errors we make in our conversations. The words we use when we speak may be more suitable with our … Continue reading “Write Like You Mean It: 5 Ways to Use Better Grammar”

By Hank Russell

It is obvious that, more often than not, we do not write the same way we talk. If we did, we would see how unintelligible we sound based on the amount of grammatical errors we make in our conversations. The words we use when we speak may be more suitable with our family and friends than with our clients or business associates.

Like spelling errors (please see “Words Mean Things: 5 Tips to Avoid Spelling Errors” for more information), grammatical errors will leave a bad impression on prospective employers (especially if it’s for a job for a proofreader or copy editor), clients and business managers. When writing copy, you should make sure it is fluid, concise and doesn’t confuse the reader. Here are five ways to improve your grammar:

Remember there is no reason to use “because.”
People feel the need to use the word because when explaining a reason. The word because should be used only when the question begins with “Why?” Think of it this way: If someone asked you what was the reason that something happened, you would not start your answer with “because”; it should be the explanation why something happened. If the question was, “What was the reason for canceling tonight’s game?”
Wrong: The reason the game was canceled was because it rained today.
Right: The reason the game was canceled was that it rained today.

Know the difference between an individual and a group setting.
When discussing quantities or groups, many people do not know when to use fewer and when to use less. Fewer refers to more than one object that can be set as one or in a group. Less is used with groups that count as one collective unit. Here is a perfect example: Joe sold fewer cars at the dealership this month; as a result, he will make less money than he did last month.

Just like fewer and less, much and many have their respective uses. Much is used for collective units, and many, like fewer, can be used for multiple individuals or entities. The following sentence shows proper usage of both words: There is too much work to do and not many hours in the day to do it.

Know when something is between or among friends.
These words are known to be used interchangeably, which is not a good thing. Between is used for only two people or concepts, and among is used when there are more than two people or entities. Lottery winnings are divided between a husband and wife, for example, but if a group of 10 co-workers hits the lottery, the winnings are split among them.

On another topic, if you use between when writing about a period of time, use and, not to. Use to when using from. Please note the differences:
The school year runs between September and June.
The distance from New York to Los Angeles is more than 2,400 miles.

Watch out for dangling modifiers.
When applying the modifier to the wrong subject, you cause confusion for the reader. Most dangling modifiers give inanimate objects or other nonhuman entities human qualities or actions that are not possible for them to possess or perform, respectively. An example of a dangling modifier and how to correct it is listed below.
Wrong: Looking at his watch, the train pulled into the station. (A train cannot look at his watch.)
Right: Looking at his watch, the passenger noticed that the train pulled into the station.
Right: As the passenger was looking at his watch, the train pulled into the station.

Don’t go on and on and on.
Run-on sentences are the written equivalent of blabbering — there is no coherence and no end to what is being said. Many people do not know when to stop (talking or writing) when trying to make a point. Run-on sentences overwhelm the reader as you try to include as much information as possible. Try to understand reading a sentence like this:
It will take about two weeks to deliver the materials to ABC Company and another three weeks before they can break ground on the building after that construction of the First Second Bank will begin the building is expected to be completed in 12 to 15 months and a grand opening ceremony is to be scheduled three months after the bank officially opens for business.

See how much easier it is to read this:
It will take about two weeks to deliver the materials to ABC Company and another three weeks before they can break ground on the building. After that, construction of the First Second Bank will begin. The building is expected to be completed in 12 to 15 months. A grand opening ceremony is to be scheduled three months after the bank officially opens for business.

These tips should help you improve your writing and produce more understandable copy. As always, be sure to proofread your copy before sending it to print or by mail (learn more at “Proofreading — The First in a Series of Three Articles”). Here are some other resources to help you with your grammar skills:

The Associated Press Style Manual (www.ap.org)
The American Library Association (www.ala.org)
The Bedford Handbook Seventh Edition (bcs.bedfordstmartins.com/bedhandbook7enew/Player/Pages/Frameset.aspx)
The Chicago Manual of Style (www.chicagomanualofstyle.org)
Grammar Girl (grammar.quickanddirtytips.com)
The Elements of Style by Strunk & White (www.bartleby.com/141)

For more information, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com.

Advertise this Fall with South Shore Parents Today

The Herald Advertising Network is offering advertisers the opportunity to position their business where South Shore parents are sure to see it. Their bi-annual special section, “South Shore Parents Today,” is dedicated to timely family issues that Long Island parents want to read about. This advertising opportunity is perfect for day camps, nursery schools, pediatricians, … Continue reading “Advertise this Fall with South Shore Parents Today”

The Herald Advertising Network is offering advertisers the opportunity to position their business where South Shore parents are sure to see it. Their bi-annual special section, “South Shore Parents Today,” is dedicated to timely family issues that Long Island parents want to read about. This advertising opportunity is perfect for day camps, nursery schools, pediatricians, tutors, children party venues and any other organization that is looking to target Long Island parents and families. This newspaper offers full-sized, half horizontal, half vertical, eighth and quarter-sized advertisements.

This issue is scheduled for November 3rd. If you are interested in placing an advertisement, please contact The Public Relations and Marketing Group as soon as possible at (631) 207-1057 or johnzaher@theprmg.com.

Take Advantage of Cablevision Advertising Sales

This season, Cablevision is offering a wide selection of advertising opportunities for your organization to best reach its target audience. Your business can advertise with premiere sporting events during NHL and NFL games, during popular television shows such as Discovery Channel’s “Gold Rush” or USA’s “Burn Notice,” or take advantage of the 2011 Holiday Programming Package. With the holiday season right around the corner, Cablevision advertising sales is offering you one stop shopping for all of your holiday programming. This package will include your ad in over 40 holiday specials and movies this holiday season, from traditional classics to network originals. Advertising with Cablevision delivers a high profile audience and offers a high frequency of exposure to a specific target audience. For example, restaurants can have their advertisement air during the Food Network’s program, “The Next Iron Chef.”

If you would like more information, or if you’re organization is interesting in placing an ad, please contact The Public Relations and Marketing Group at (631) 207-1057 or info@theprmg.com.

Proofreading — The First in a Series of Three Articles

Steps to Better Proofreading, Grammar and Spelling As a society, we are heavily reliant on the written word. No matter what profession or industry you belong to, strong written communication skills are vital to your organization’s reputation and success. From lengthy articles to quick emails to customers or clients, proofreading every piece of writing you … Continue reading “Proofreading — The First in a Series of Three Articles”

Steps to Better Proofreading, Grammar and Spelling

As a society, we are heavily reliant on the written word. No matter what profession or industry you belong to, strong written communication skills are vital to your organization’s reputation and success. From lengthy articles to quick emails to customers or clients, proofreading every piece of writing you create is essential. Substandard and poorly written brochures, newsletters and website content can seriously hinder your organization. Even the smallest error can distract someone from the message you are trying to communicate to them, whether it be through a blog post, social media update or press release. This article will provide you with five steps to strengthening your organization’s written communication skills through effective proofreading.

1. Don’t Rely on Spell Check — There is no doubt that computers can do wonders when it comes to catching repeated words, reversed letters or common spelling errors. However, this should never be your only method of proofreading. Your computer’s spell check tool can only do so much. For example, certain misspellings can form other legitimate words, and so spell check is unable to detect the errors. Also, spell check is unable to catch mistakes with homonyms, such as whether you meant to write “they’re,” “there” and “their” or “your” and “you’re.” While it is still beneficial to use spell check, it is important that this tool is only one part of your overall proofreading approach.

2. Read Aloud — Reading your copy aloud, even if it is only in a whisper, can help you pick up on mistakes that you might not have noticed through silent reading. Reading out loud at a slower pace is helpful for spotting run-on sentences, jumbled phrases and missing words. You will be able to hear your mistakes and recognize if a sentence doesn’t flow or sounds too wordy. We would also recommend printing out the pages for one final read-through, especially if your writing is going to be published in a print or online medium. It is much easier to proofread from a hard copy rather than just a computer screen.

3. Double-Check All Facts — If you have included any statistics or hard facts in your article, they must be verified. An article or press release that contains factual errors can not only be misleading, but it can cause your audience to lose trust in your writing and professional expertise. For example, if someone spots an inaccurate statistic or numerical figure in your article, they may refrain from reading your future pieces and instead turn to a new, more reliable source. When proofreading, it is essential to check that all of your URLs and hyperlinks are valid, as well as any phone numbers, email addresses or other contact information. You must also ensure that people’s names are spelled correctly and that all numbers or figures are accurate. One of the most common mistakes you hear or see is confusion over whether a “million” was supposed to be used instead of a “billion.” That’s a 1,000 times difference!

4. Don’t Be Redundant — While proofreading your copy, look out for repetition. You should avoid using the same words or phrases over and over to make sure you aren’t constantly repeating yourself. You also don’t want to make the same point twice because all professional writing should be clear, concise and to the point. Although there are times when repetition may be necessary to prove a point, you don’t want to bore your readers. A tip here is to use a thesaurus to spice up your vocabulary and make your writing more interesting.

5. Have Someone Else Read Your Writing — No matter how many times you proofread your writing, it is essential to have at least one other person read it before it is published. It is almost impossible to spot every error yourself because sentences that may flow fluidly in your head may not make as much sense to others. Because you wrote the material, your mind often plugs in the missing words. You may also overlook spelling, grammar or capitalization mistakes. Having a second set of eyes proofread your work is necessary to help catch what you might have missed.

In following these steps, it is important to devote an ample amount of time to your proofreading session. Put your cell phone aside, close out of your email and really take the time to concentrate on your writing. Sometimes it helps to proofread away from your desk on an empty surface. Remember: it takes a devotion of concentration and time to write clear, concise and error-free copy.

If you would like further information, please contact The Public Relations and Marketing Group at (631) 207-1057 or info@theprmg.com .

Advertise with TheKnot.com Wedding Network

Placing your advertisement in The Knot Wedding Network can help you reach 23,000 registered Long Island brides, as well as the 1,900 new brides who join the network every month. TheKnot.com offers a wedding gift registry, bridal gown search, local vendor directory, wedding etiquette tips and much more. When it comes to securing unique visitors and quality Web traffic, TheKnot.com is the undisputed leader in its industry, leaving competitors such as Brides.com and WeddingWire far behind. TheKnot.com is an excellent source of high-quality traffic, which increases the likelihood that your business will receive inquiries, phone calls and ultimately sales.

This popular wedding directory offers several advertising opportunities for businesses. The first option available is a full-color image advertiser profile, which includes a description of services, contact information and a website link. You can also choose to be a featured vendor, which guarantees first page placement on your category homepage, or to advertise with premium banners and badges that are featured on The Knot’s local homepages or category pages with a direct link to your website. The Knot Wedding Network also offers direct emails that can be sent to brides-to-be in your area for more specific targeting.

If your organization is interested in placing an ad, please contact The Public Relations and Marketing Group at (631) 207-1057 or info@theprmg.com.

Advertise with The Jewish Press’ Pre-Succoth Holiday “Where-to-Go-Guide”

More than 150,000 Jewish youngsters from over 200 Yeshiva Day Schools in the New York Metro Area will be off from school over the upcoming Jewish holiday of Succoth. These children will also be off during the “intermediate” days of Oct. 16th through 19th, as well as Sunday, Oct. 23rd. While all of the public, private and parochial schools are still in full session, these children and their families will be seeking fun and entertainment during their vacation time. Advertisers can take advantage of this special opportunity and advertise in the pre-Succoth Holiday “Where-to-Go Guide.” This guide will be published in the Oct. 7th edition of The Jewish Press, which is read by more than 96,000 Jewish families who buy and read the newspaper every week. By advertising in this guide, your ad can reach an interested audience during a time when other attendance may be running low.

The ad deadline is next Tuesday, Sept. 27th so please contact us as soon as possible at (631) 207-1057 or at johnzaher@theprmg.com if your company is interested in placing an advertisement.

A Beginner’s Guide to Google AdWords

Follow These 5 Steps to Your AdWords Success Google AdWords is one of the most effective, simple and budget-friendly forms of Web advertising available today. Taking advantage of Google AdWords can really help you make the most of your business’ advertising efforts. This form of pay-per-click (PPC) advertising targets users based on their location and … Continue reading “A Beginner’s Guide to Google AdWords”

Follow These 5 Steps to Your AdWords Success

Google AdWords is one of the most effective, simple and budget-friendly forms of Web advertising available today. Taking advantage of Google AdWords can really help you make the most of your business’ advertising efforts. This form of pay-per-click (PPC) advertising targets users based on their location and your selected keywords, as well as other factors. These advertisements are so effective because Google AdWords allows you to reach people who are already looking for your products and services. Your ad will appear in the “sponsored links” section above the main search results or on the right side of the screen when someone searches on Google using one of your selected keywords. Users can then click on your ad to either make a purchase or learn more about you. In addition to text ads, you can also run display and click-to-play (CTP) video ads. Incorporating Google AdWords into your advertising strategy can drive more traffic to your website, maximize the effectiveness and reach of your advertisements and subsequently generate more leads. This article will help you get started with Google AdWords, choose the right keywords, determine your budget, create powerful advertisements and measure your performance.

1. Get Started — Once you are familiar with how Google AdWords works, choose a username and create your own AdWords account. Once your account is verified and active, you are free to begin. However, always set aside plenty of time for planning before starting any advertising campaign. It is crucial to determine who your target audience is before you create any ads. This is so important because on Google AdWords, you can target users by their location and related keywords. Using the Google Display Network on Google AdWords, you can reach users all over the Web and choose from text, image and video formats to communicate your message to highly targeted audiences. Once you create an ad, it is targeted automatically based on the themes in your keyword list or location you choose. Your ads can also be targeted manually, matching the specific placements you select, or based on the specific audiences you want to reach. For example, if your business is a restaurant and you are targeting people searching for food in a particular city, use regional targeting.

2. Choose the Right Keywords — Choosing the right keywords is essential to any Web advertising success. Before you create your ads, it is important to determine which words or phrases are most related to your business. It is essential that your keywords are relevant, high-quality and not overly general. They must directly relate to the theme of your advertisement and the page you are directing your potential customers to. A tip is to use phrases that are two or three words long. Selecting the right keywords will improve the performance of your ads and ensure that you are reaching the people who would be most interested in what your business has to offer.

3. Determine Your Budget— On Google AdWords, the amount you pay for advertising is entirely up to you. One of the main reasons why Google AdWords is so popular is because you are put in complete control of your spending. You can set a maximum cost-per-click (CPC) and decide on a daily budget. For example, you can set a daily budget of $10 or decide on a maximum cost of $15 cents for each click on your ad. This cost flexibility makes AdWords perfect for those on a budget. Which keywords you choose can also have an impact on how much you will pay. Each of your desired keywords can have a bid amount specifying the maximum amount you are willing to pay each time someone clicks on your ad. If your main keywords have high competition, you will pay more because the highest bid for a keyword gets the first place. However, especially for those who are just starting out with Google AdWords, we recommend using automatic bidding. With automatic bidding, you can set a 30-day budget and not have to worry about specifying individual bids for ad groups, keywords and ad placements. Google AdWords will set your bids for you with the goal of bringing you the most clicks possible within your budget.

4. Create Powerful Ads — If you are using text-based ads on Google AdWords, the content of your advertisement is the most important factor in reaching potential customers. The more powerful and compelling an advertisement is, the more likely people will be to click on it. Each ad is comprised of a headline, two lines of text, a display URL and a destination URL. Your headline will act as a link to your website and it should relate directly to your chosen keywords. The following text should convey the most important information about your product, service or organization. Since space is limited, it is essential for your message to be compelling, concise and descriptive. You can also help potential customers or clients find you by including your business address with textual ads. The display URL, which appears in green, will display the website that you are promoting and the destination URL is not visible because it is the exact page within your website where users are being directed.

However, text-based advertisements are not the only options available to you on Google AdWords. Using the Display Network, you can choose from text ads, image ads and video ads. Click-to-play (CTP) video ads provide a rich and engaging experience for users using visuals to enhance your advertising message. You can also choose to create image ads, which combine graphics and proven AdWords targeting technology. Before you create video or image ads, your campaign must be set to show ads on the Display Network.

5. Measure Your Performance — Periodically measuring your progress is important because once you know when and where your advertisement is most effective, you can adjust your targeting and bidding strategy. On Google AdWords, you can set up performance metrics in the “Campaigns” tab within your AdWords account. Here, you can see keyword metrics and view-through conversion reports that provide insight into the effectiveness of your ads on the Google Display Network. You can also use the Placement Performance Report to optimize your ad placements and improve the performance of your ads that have appeared on sites within the Display Network. This tool allows you to target more aggressively on Google as well as other well-performing search partners such AOL, CompuServe and Netscape. If necessary, adjust your ads, keywords and ad placement until you are satisfied with your results.

As always, if you would like further information or help with creating a Google AdWords campaign for your organization, please contact The Public Relations and Marketing Group at (631) 207-1057 or johnzaher@theprmg.com.

Advertise with Cablevision’s 2011 Major League Baseball Post Season Package

The 2011 Major League Baseball playoff season is rapidly approaching and so is this special advertising opportunity. For those who are unfamiliar with how the MLB playoffs work, the Divisional Series features 8 teams – the 3 Division Champions each from the American League and National League, as well as 1 Wild Card winner from … Continue reading “Advertise with Cablevision’s 2011 Major League Baseball Post Season Package”

The 2011 Major League Baseball playoff season is rapidly approaching and so is this special advertising opportunity. For those who are unfamiliar with how the MLB playoffs work, the Divisional Series features 8 teams – the 3 Division Champions each from the American League and National League, as well as 1 Wild Card winner from each league. The two winners from each Divisional Series will advance to the League Championship Series (LCS). The LCS winners from each league will then advance to the World Series.

TBS has exclusive coverage of all the Divisional Series match ups and the National League Championship Series. Your business can advertise with the first Division Series, featuring the Yankees and an unknown opponent, from October 6th to October 12th. In case of a shortened series, you will only be billed for the games played. You may also choose to advertise during the second, third or fourth Division Series. Lastly, your business can also advertise during the National League Championship Series from October 9th to October 17th.

Your company can also take advantage of Cablevision’s MLB Added Value Opportunity. If you buy one playoff series, you will receive 14 bonus spots. Buy two series and receive 21 bonus spots. With the purchase of three series, you will receive 28 bonus spots, and a purchase of four series will provide you with 35 bonus spots. Lastly, if you buy all five series, you will receive 50 additional bonus spots. The bonus spots will air from 6 a.m. to 12 p.m. on the following networks: Headline News, ESPN Classic, Hist Intl, MLB Channel, MSG, Nat Geo, Oxygen, Style and Versus.

Inventory is limited, especially for Yankee games, so please contact The Public Relations and Marketing Group as soon as possible at (631) 207-1057 or at johnzaher@theprmg.com if your company is interested in placing an advertisement.

PRMG Hosts Fall Lecture Series at its Education and Training Center

PATCHOGUE, NY — The Public Relations and Marketing Group, LLC (PRMG) announces it is offering a series of lectures on how attorneys, restaurants, retail stores, companies and non-profit organizations can grow their business and protect their reputation. All lectures will be held at PRMG’s Education and Training Center, located at 156 North Ocean Avenue in … Continue reading “PRMG Hosts Fall Lecture Series at its Education and Training Center”

On September 23, PRMG will host a PR and Marketing For Lawyers CLE course from 11:30 a.m. to 3:45 p.m. In this program, John C. Zaher, Esq., a leading attorney marketing expert, will review the attorney advertising rules and provide an overview of the tools needed to develop and implement a successful marketing program. Those in attendance will receive two CLE credit hours for Ethics & Professionalism. Registration is $65 in advance ($85 at the door) and includes lunch and materials.

The following presentations will provide those in attendance a multifaceted marketing approach to their organization, including an overview of strategic planning and research, Web development, search engine optimization (SEO), public relations, social media, marketing, advertising and more:

● Competing with the Big Boxes (and Little Boxes) Without Going Broke: A Marketing Seminar For Retailers on October 4 from 9:00 a.m. to 12:30 p.m. Registration is $25 in advance, $35 at the door.

● Non-Profits Need Marketing, Too: A Marketing Seminar for Non-Profits on October 14 from 11:30 a.m. to 3:00 p.m. Registration is $25 in advance, $35 at the door.

● Bring More Guests to Your Table: Marketing Strategies For Restaurants in Today’s Economy on November 1 from 9:00 a.m. to 11:30 a.m. Registration is $25 in advance, $35 at the door.

Negative publicity on the Internet can cost businesses both money and customers. A strong online reputation management strategy is essential to the success of any organization in today’s business world. Getting Started with Reputation Management will provide an overview of a comprehensive reputation management strategy for business owners to monitor their online reputation, publish positive publicity, engage with their audience and take legal action if necessary. The presentation will be held October 7 from 11:30 a.m. to 1:00 p.m. Registration is $15 in advance, $25 at the door.

Social media and the Web are essential components of any multifaceted strategy to make the most out of your business’ marketing efforts. Using Social Media and Web Marketing to Build Your Business will offer those in attendance with an overview of how to strengthen their business’ Web development and SEO, Web advertising efforts, social media presence and more. The presentation will be held October 21 from 11:30 a.m. to 3:00 p.m. Registration is $25 in advance, $35 at the door.

It is imperative to include a marketing plan as part of a business plan and to budget funds for at least six months to a year. Starting a New Business: “If You Build It, They Won’t Necessarily Come” describes the steps PRMG recommends towards developing and implementing a cost-effective marketing plan for the new business owner. When starting a business, there is no room for error. This program, which be held on October 28 from 11:30 a.m. to 2:00 p.m., will review strategies that work. Registration is $15 in advance, $25 at the door.

Registration fees include breakfast or lunch. For more information, call (631) 207-1057, email: johnzaher@theprmg.com or visit www.theprmg.com.

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About PRMG
Founded in 2002, The Public Relations and Marketing Group, LLC (PRMG) is a full-service public relations and marketing agency based in Patchogue, New York. PRMG is dedicated to helping businesses, professionals, non-profit organizations, government entities, attorneys and law firms leverage their time, talents and resources by using effective public relations and marketing techniques, as well as advertising, graphic design, website design and development, digital video production, website search optimization and social media. PRMG has launched a variety of website-based entities, including Long Island Policy Forum, PatMedNews, Dining Out Long Island and New York Lawyer Pages. For more information, call (631) 207-1057 or visit www.theprmg.com.

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Tag: business

Advertise with Cablevision this Thanksgiving and Holiday Season

Write Like You Mean It: 5 Ways to Use Better Grammar

Advertise this Fall with South Shore Parents Today

Take Advantage of Cablevision Advertising Sales

Proofreading — The First in a Series of Three Articles

Advertise with TheKnot.com Wedding Network

Advertise with The Jewish Press’ Pre-Succoth Holiday “Where-to-Go-Guide”

A Beginner’s Guide to Google AdWords

Advertise with Cablevision’s 2011 Major League Baseball Post Season Package

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