Over the past few years, the popularity of Internet-based advertising has increased tremendously. One of the most widely used methods of Internet-based advertising is through email. Email advertising offers businesses a cheap, easy way to reach out to a large number of potential or current clients. Its advantages have led to a decline in direct mail advertising, the more traditional system of sending tangible advertisements to consumers. Despite the lower costs associated with email advertising, does it bring in a higher return on your investment?

There are many advantages to email advertising. For starters, emails can contain clickable links. In addition to text information and pictures found on advertisements, links can be used to send a consumer to any web page a business desires. Also, emails are sent to consumers immediately. There is no waiting period for an email to be delivered to a consumer like there is with direct mail. However, the main advantage to email advertising is very basic: it is cheap. As long as a business is connected to the Internet, sending an email comes at almost no cost. Direct mail incurs costs such as printing and postage, which can add up quickly if a business is trying to reach a large number of consumers. Continue reading “The Better Method: Direct Mail or Email Marketing?”