On Friday, Facebook went public in a highly anticipated initial public offering (IPO) that valued the company at more than $100 billion. Although the initial price
Marketers always want to better target demographics and spend less money in the process. Facebook’s targeting features allow you to narrow your audience to only
Last week, we discussed pay-per-click advertising on LinkedIn. With a similar model as LinkedIn, Facebook advertising also empowers advertisers to reach very specific demographics, while